Faraday Future Announces Fashion Model and Designer Suede Brooks Takes Delivery of Her New FF 91 2.0 Futurist Alliance

Rhea-AI Summary

Faraday Future (NASDAQ: FFIE) announced that fashion model, designer, and YouTube influencer Suede Brooks received her new FF 91 2.0 Futurist Alliance EV at a ceremony in suburban Los Angeles. Brooks, who serves as the Company's Developer Co-Creation Officer, participated in a design roundtable with FF executives including Global CEO Matthias Aydt, Founder YT Jia, and Head of Design Sue Neuhauser.

The event included discussions on potential collaborations between fashion and automotive industries. The company also highlighted its second brand, Faraday X (FX), which will incorporate FF's core technologies like the '3rd AI space' while focusing on accessible, family-friendly vehicles with technological sophistication.

Positive

• Successful delivery of FF 91 2.0 Futurist Alliance to high-profile influencer with 3M+ followers
• Strategic expansion with new brand Faraday X (FX) targeting broader market segment

Negative

• None.

Insights

Market Research Analyst

The delivery of an FF 91 2.0 to a social media influencer represents a marketing effort rather than a significant business development for Faraday Future. While the company is attempting to build brand awareness through celebrity partnerships, this news doesn't materially impact FFIE's financial position or operations. With a micro-cap status of just $53 million and ongoing concerns about production scalability, individual vehicle deliveries and influencer partnerships don't address the fundamental challenges facing the company. The announcement of future design collaborations and discussions remains speculative without concrete business implications.

• Suede, also the Company’s latest Developer Co-Creation Officer, took delivery of her new FF 91 2.0 Futurist Alliance and participated in a design discussion at a ceremony in suburban Los Angeles with FF executives.

LOS ANGELES--(BUSINESS WIRE)-- Faraday Future Intelligent Electric Inc. (NASDAQ: FFIE) (“Faraday Future,” “FF,” or “Company”), a California-based global shared intelligent electric mobility ecosystem company, today announced that Suede Brooks, a prominent YouTube influencer, fashion model, and designer, took delivery of her new FF 91 2.0 Futurist Alliance EV and participated in a design roundtable at a ceremony with FF executives in suburban Los Angeles. Company representatives on hand included Matthias Aydt, Global CEO of FF, YT Jia, Founder and Chief Product and User Ecosystem Officer of FF, and Sue Neuhauser, Head of Design at FF.

Fashion Model and Designer Suede Brooks Took Delivery of Her New FF 91 2.0 Futurist Alliance on Thursday, Dec. 12. (Photo: Business Wire)

A video of today’s delivery ceremony can be viewed here: https://youtu.be/fA1ZzrfNFQk

Known for her significant social media presence and her work as an anti-bullying activist, Suede has cultivated a loyal following of over three million fans across her various platforms.

Suede and FF representatives also had a discussion on design, innovation, and how the fashion and automotive industries could potentially collaborate on design synergies. FF has an emphasis on future-forward design, creating something that feels cutting-edge today but remains relevant for years to come.

FF’s second brand Faraday X (FX) will be built on FF's innovative product legacy, combining futuristic aesthetics with practical functionality to create a fresh AIEV experience for more people. FX will incorporate FF's core essence, like advanced “3rd AI space”, and adapting them to make FX vehicles accessible, family-friendly, and still packed with technological sophistication.

“We are thrilled to have Suede as part of the FF 91 2.0 family, and look forward to the co-creative input she will provide FF in the future,” said Matthias Aydt, Global CEO of FF. “Suede brings to the table a unique perspective on the fashion industry that we can learn from as we evolve and design our future lineup of vehicles, including the new FX product offerings.”

ABOUT FARADAY FUTURE

Faraday Future is the pioneer of the Ultimate AI TechLuxury ultra spire market in the intelligent EV era, and the disruptor of the traditional ultra-luxury car civilization epitomized by Ferrari and Maybach. FF is not just an EV Company, but also a software-driven intelligent internet Company. Ultimately FF aims to become a User Company by offering a shared intelligent mobility ecosystem. FF remains dedicated to advancing electric vehicle technology to meet the evolving needs and preferences of users worldwide, driven by a pursuit of intelligent and AI-driven mobility.

FORWARD-LOOKING STATEMENTS

This press release includes “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements, which include statements regarding Faraday X, including the brand’s development and product line features, are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include: the Company may be unable to effectively optimize its supplier network or secure the necessary suppliers for the Faraday X brand at costs acceptable to the Company or at all; the Company’s ability to secure the necessary funding to execute on its the Faraday X and UAE strategies, which will be substantial; the Company’s ability to continue as a going concern and improve its liquidity and financial position; the Company’s ability to pay its outstanding obligations; the Company's ability to remediate its material weaknesses in internal control over financial reporting and the risks related to the restatement of previously issued consolidated financial statements; the Company’s limited operating history and the significant barriers to growth it faces; the Company’s history of losses and expectation of continued losses; the success of the Company’s payroll expense reduction plan; the Company’s ability to execute on its plans to develop and market its vehicles and the timing of these development programs; the Company’s estimates of the size of the markets for its vehicles and cost to bring those vehicles to market; the rate and degree of market acceptance of the Company’s vehicles; the Company’s ability to cover future warranty claims; the success of other competing manufacturers; the performance and security of the Company’s vehicles; current and potential litigation involving the Company; the Company’s ability to receive funds from, satisfy the conditions precedent of and close on the various financings described elsewhere by the Company; the result of future financing efforts, the failure of any of which could result in the Company seeking protection under the Bankruptcy Code; the Company’s indebtedness; the Company’s ability to cover future warranty claims; the Company’s ability to use its “at-the-market” program; insurance coverage; general economic and market conditions impacting demand for the Company’s products; potential negative impacts of a reverse stock split; potential cost, headcount and salary reduction actions may not be sufficient or may not achieve their expected results; circumstances outside of the Company's control, such as natural disasters, climate change, health epidemics and pandemics, terrorist attacks, and civil unrest; risks related to the Company's operations in China; the success of the Company's remedial measures taken in response to the Special Committee findings; the Company’s dependence on its suppliers and contract manufacturer; the Company's ability to develop and protect its technologies; the Company's ability to protect against cybersecurity risks; and the ability of the Company to attract and retain employees, any adverse developments in existing legal proceedings or the initiation of new legal proceedings, and volatility of the Company’s stock price. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of the Company’s Form 10-K filed with the SEC on May 28, 2024, as amended on May 30, 2024, and June 24, 2024, as updated by the “Risk Factors” section of the Company’s first quarter 2024 Form 10-Q filed with the SEC on July 30, 2024, and other documents filed by the Company from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and the Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241212343805/en/

Investors (English): ir@faradayfuture.com

Investors (Chinese): cn-ir@faradayfuture.com

Media: john.schilling@ff.com

Source: Faraday Future Intelligent Electric Inc.

FAQ

What is Faraday Future's new Faraday X (FX) brand and how does it differ from current models?

Faraday X (FX) is FF's second brand that will offer more accessible, family-friendly vehicles while maintaining technological features like the '3rd AI space'. It aims to combine futuristic aesthetics with practical functionality for a broader market segment.

Who is FFIE's new Developer Co-Creation Officer and what role will they play?

Suede Brooks, a fashion model and designer with over 3 million social media followers, is FFIE's new Developer Co-Creation Officer. She will provide creative input for future vehicle designs, bringing fashion industry perspective to the company.

What key features does the FF 91 2.0 Futurist Alliance EV offer?

Based on the press release, while specific features weren't detailed, the FF 91 2.0 Futurist Alliance EV emphasizes future-forward design and incorporates advanced technology including the '3rd AI space'.

What are FFIE's plans for combining fashion and automotive design?

FFIE is exploring potential design synergies between fashion and automotive industries through discussions with fashion industry professionals like Suede Brooks, aiming to influence future vehicle lineup designs.