The FedExCup Playoffs Will Leave a Legacy of Trees in Three Host Cities
Rhea-AI Summary
FedEx, in collaboration with One Tree Planted and the PGA TOUR, is launching a tree-planting initiative in the three cities hosting the FedExCup Playoffs: Memphis, Denver, and Atlanta. This environmental sustainability effort aims to improve air quality, reduce heat, and create healthier communities. In Memphis and Denver, the focus will be on increasing shade in public parks, while Atlanta will see fruit-producing trees planted in food desert neighborhoods.
April Britt, Director of Global Citizenship at FedEx, emphasized the company's commitment to contributing to a better tomorrow through urban forestry. The initiative extends beyond the FedExCup Playoffs, with FedEx planning to deliver 60 tree planting and conservation projects across six continents in the coming year. This effort aligns with FedEx's role as a founding member of One Tree Planted's Urban Forestry Fund and demonstrates the company's dedication to addressing environmental challenges in urban areas.
Positive
- FedEx is demonstrating corporate social responsibility through environmental initiatives
- The tree-planting project may improve FedEx's public image and brand reputation
- Collaboration with PGA TOUR and One Tree Planted could lead to future partnership opportunities
Negative
- None.
News Market Reaction
On the day this news was published, FDX gained 0.74%, reflecting a mild positive market reaction.
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NORTHAMPTON, MA / ACCESSWIRE / September 19, 2024 / The world's best men's professional golfers are amid a run at the PGA TOUR's Ultimate Prize, with the FedExCup Playoffs beginning last week and taking place across three different cities.
But the FedExCup Playoffs aren't just about golf. They're also about giving back to the communities that host them. Thanks to a collaboration between FedEx and One Tree Planted, the three cities hosting the Playoffs - Memphis, Denver, and Atlanta - will soon be greener.
FedEx is committed to environmental sustainability and has been working with One Tree Planted to plant trees in areas that need them most. These trees will help to improve air quality, reduce heat, and create healthier, more livable communities.
"As a founding member of One Tree Planted's Urban Forestry Fund, FedEx is excited to contribute to a better tomorrow by planting trees in Memphis, Denver, and Atlanta," said April Britt, Director of Global Citizenship at FedEx.
The trees will be planted in parks, along roadways, and in school yards. In Memphis and Denver, the focus will be on increasing shade for pedestrians in public parks. In Atlanta, fruit-producing trees will be planted in neighborhoods with food deserts.
"It is inspiring to leave a legacy behind during the 2024 FedExCup Playoffs in all three markets by increasing tree canopy and reducing heat in urban areas," said Brazos Barber, Director of Sustainability at the PGA TOUR.
Beyond the FedExCup Playoffs, FedEx will also deliver 60 tree planting and conservation projects across six continents this next year.
Jonathan Mason, Director of Urban Forestry for One Tree Planted, noted, "City life comes with a lot of environmental challenges...To address this, we're working with companies like FedEx and the PGA TOUR to plant more trees in urban areas, helping fight climate change and make cities better places to live.
To learn more about this initiative, go to FedExCup Playoffs help provide better tomorrow thanks to FedEx, One Tree Planted - PGA TOUR.

View additional multimedia and more ESG storytelling from FedEx Corporation on 3blmedia.com.
Contact Info:
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SOURCE: FedEx Corporation
View the original press release on accesswire.com