FedEx Becomes Official Sponsor of the UEFA Champions League

Rhea-AI Summary

FedEx Corp. (NYSE: FDX) has secured a three-year sponsorship deal with UEFA, which includes rights to the UEFA Champions League, UEFA Super Cup, UEFA Youth League finals, and UEFA eChampions League. This partnership builds on FedEx's existing relationship with UEFA, having sponsored the UEFA Europa League since 2015. The initiative aims to enhance brand visibility and community engagement, leveraging sports to connect with audiences. FedEx's commitment to social responsibility remains strong, continuing collaborations with the UEFA Foundation for Children to create positive community impacts.

Positive

• Secured a three-year sponsorship with UEFA, enhancing brand visibility.
• Continued collaboration with UEFA Foundation for Children on social responsibility initiatives.
• Building on existing successful partnerships since 2015.

Negative

• None.

FedEx Corp. (NYSE: FDX) and UEFA have signed a three-year agreement in which FedEx will sponsor the UEFA Champions League commencing at the start of the 2021/22 tournament and extending for three editions through to 2023/24. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, the UEFA Champions League Futsal finals and UEFA eChampions League.

The sponsorship builds on the existing relationship with UEFA. FedEx became a main sponsor of the UEFA Europa League in 2015 and a UEFA National Team Football sponsor in 2019. FedEx is also the Official Logistics Partner of UEFA EURO 2020 taking place in the summer of 2021 across multiple European host cities.

This new sponsorship of the UEFA Champions League reaffirms FedEx as a long-standing sponsor of UEFA.

In 2016, FedEx became the first sponsor to begin collaborating with the UEFA Foundation for Children, using football as a tool to deliver positive and social impact in communities around the world. Alongside sponsorship of the UEFA Europa League and UEFA EURO 2020, FedEx and the UEFA Foundation have delivered safe community football fields in Spain, Poland, Brazil, and South Africa and have rolled out a co-funded “Football for Employability” program benefitting young adults in Romania, Hungary, England and Ireland. FedEx also invited local children to be player mascots at UEFA Europa League finals in collaboration with non-profit organizations in Stockholm (Sweden), Lyon (France) and Baku (Azerbaijan), where an all-girl player mascot line-up made footballing history.

“Our global sponsorship of UEFA Champions League will deliver unrivalled opportunities for our brand, team members, customers, and communities. Aligning our brand with world class sports performance allows us to connect our services to our audiences through the passion and emotions generated by sports and enables us to contribute positively to our local communities,” said Brie Carere, executive vice president, chief marketing and communications officer, FedEx Corp.

“We’ll continue to explore powerful social responsibility collaborations with the UEFA Foundation for Children, as we have done throughout our UEFA Europa League sponsorship.”

“FedEx has proved to be an incredibly valued UEFA partner. We are delighted they are continuing their evolution with us, which started in 2015 and now sees them supporting our flagship club competition, the UEFA Champions League,” said UEFA marketing director Guy-Laurent Epstein. “The UEFA Champions League is the world’s greatest club competition, and we are looking forward to working with FedEx closely over the next three years to help them activate their numerous projects. They will benefit not just the footballing community, but also look to have a positive impact on the environment.”

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenue of $79 billion, the company offers integrated business solutions through operating companies competing collectively, operating collaboratively and innovating digitally under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 570,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit about.fedex.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210505005264/en/

FAQ

What is FedEx's new sponsorship deal with UEFA?

FedEx has signed a three-year sponsorship agreement with UEFA for the Champions League, starting 2021/22.

How long will FedEx's sponsorship with UEFA last?

The sponsorship deal will last for three years, covering the 2021/22 to 2023/24 tournaments.

What other events does FedEx sponsor under the UEFA agreement?

FedEx will also sponsor UEFA Super Cup, UEFA Youth League finals, and UEFA eChampions League.

When did FedEx begin its relationship with UEFA?

FedEx became a main sponsor of the UEFA Europa League in 2015.

What is FedEx's annual revenue?

FedEx has an annual revenue of $79 billion.