Falcon’s Beyond Introduces Falcon’s Attractions Systems & Technologies
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Insights
The strategic move by Falcon’s Beyond Global, Inc. to market its rides and attractions as standalone products represents an adaptive business model that capitalizes on the growing 'experience economy.' This sector is characterized by consumers' increasing preference for memorable experiences over tangible goods. By targeting a diverse client base, including theme parks, museums and special event venues, Falcon’s is tapping into a broader market, which could lead to an increase in revenue streams and diversification of income sources.
The emphasis on cutting-edge technology and immersive storytelling aligns with industry trends favoring high-tech entertainment solutions. The unique offerings such as the ON!X Theater and Suspended Theater differentiate Falcon’s from competitors, potentially creating a competitive advantage. However, the success of this strategy hinges on the company's ability to maintain technological leadership and secure partnerships that leverage their proprietary systems.
The announcement by Falcon’s Beyond Global, Inc. has potential implications for the company's financial performance. The introduction of innovative products like Falcon’s Vision and Spectraverse could attract new clients, increasing the company's market share and potentially boosting stock performance. The focus on both ready-made and customizable solutions caters to a wide range of budgets and preferences, which could lead to a scalable business model.
However, investors should monitor the capital expenditures associated with research and development of these advanced systems, as well as the sales cycle length, which could be lengthy due to the complex nature of the offerings. The partnerships with brands such as The Hershey Company and Tanseisha Co., Ltd. indicate a strategic approach to leveraging well-known IPs, which could enhance marketability and revenue potential.
The expansion strategy of Falcon’s Beyond Global, Inc. reflects broader economic trends within the leisure and entertainment industry. The company's investment in immersive technologies is indicative of a shift towards experience-rich services, a sector that has shown resilience and growth even in the face of economic downturns. By diversifying its product portfolio, Falcon’s is positioning itself to capitalize on this trend.
Long-term, the company's growth could contribute positively to job creation, as indicated by their recruitment efforts. However, the economic impact of such technologies also depends on consumer spending power and the overall health of the entertainment industry. The company's alignment with the experience economy and its potential to draw in international clients could signify a positive outlook for its economic contribution.
With a focus on driving sales, Falcon’s looks to share its award-winning rides, attractions and technologies as standalone products with prospective buyers in the theme park and entertainment industries
“Falcon’s Attractions is based on our company’s belief in the power of imagination to transport guests to new worlds and create unforgettable memories," said Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc. “We’ve been experts at innovative storytelling for nearly a quarter of a century. Through Falcon’s Attractions, we are sharing our creativity, technical know-how, and proprietary delivery methods to offer standalone products that push the boundaries of innovation and storytelling in the theme park industry."
Employing cutting-edge technological advancements, Falcon’s Attractions specializes in crafting meticulously designed ride systems that seamlessly fuse physical and digital environments. Serving as the robust technical foundation coupled with artistic finesse, Falcon’s Attractions elevates rides and attractions to unparalleled levels of immersive entertainment, ensuring a seamless experience throughout. Among the array of innovative offerings marketed under the Falcon’s Attractions brand are:
- ON!X Theater – an innovative real-time 4D theater that infuses the traditional 4D theater experience with all the nuances and intricacies of a top-tier video game to create powerful and meaningful engagement.
- Suspended Theater – the only flying theater product with two distinct scenes. Unlike competitors’ products, guests experience a seamless “magical” lift into the air and never see the mechanism behind the process.
- Falcon’s Vision – represents the next generation of engaging and interactive augmented reality (AR) experiences, providing an immersive, durable, and highly customizable product specifically designed to be functional and affordable for high-throughput location-based entertainment experiences.
- Spectraverse – an immersive projection system developed to provide multiple users with their own unique perspective and media, much like each person is looking out into their own custom-made world.
- CircuMotion – redefines the possibilities of a media-based attraction experience, with an exciting and dynamic patented system that synchronizes a one-of-a-kind multi-dimensional motion platform with integrated media content and dazzling special effects.
- Spheron Theater – an immersive dome theater that uses advanced projection blending for a seamless 3D dome theater experience.
- 4D Dark Ride – Integrating the best ride, control, interactive and AV systems along with design and media to provide a fully immersive dark ride.
Falcon’s masterpieces in motion have thrilled visitors at locations such as IMG Worlds of Adventure in
“As the experience economy continues to surge, brands are looking to Falcon’s Attractions to help them deliver the next generation of experience that combines both physical and digital entertainment. By expanding our portfolio of attractions and technologies, we are solidifying our foothold at the forefront of our industry and stand poised to meet the demand that will continue to grow into the future,” said Daryl White, EVP of Global Licensing & Business Development. “We’re excited to explore partnerships and collaborations that can put our ready-made and customizable solutions to good use to enrich and elevate narratives in transformative and exciting new ways that will create exhilarating experiences for all involved.”
Falcon’s Attractions follows other significant momentum for the company in 2024, including the January announcement of a licensing agreement with The Hershey Company. Through this expansive relationship, Falcon’s will conceive and develop Hershey-branded location based entertainment (LBE) experiences featuring the industry-leading confectionary and snack company’s iconic intellectual property (IP), in both
For more information on Falcon’s Attractions Systems & Technologies, please visit https://falconsbeyondbrands.com
About Falcon’s Beyond
Falcon’s Beyond is a visionary innovator in immersive storytelling. A global entertainment powerhouse where original ideas – fueled by passion and guided by masterful expertise – take flight and accelerate at speeds beyond your imagination. Where fun is reimagined through innovative technologies and extraordinary themed experiences. Falcon’s connects the world by bringing stories to life through theme parks, resorts, animation, consumer products, gaming, movies and beyond.
Falcon’s Beyond propels intellectual property (IP) activations concurrently across physical and digital experiences through three core business units:
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Falcon’s Creative Group is one of the world’s leading themed entertainment and master planning firms, having planned over
$100 billion
- Falcon’s Beyond Destinations develops, owns, and operates global entertainment destinations from resorts, theme parks, attractions to retail, dining and location-based entertainment venues where stories come to life and memories are made.
- Falcon’s Beyond Brands expands franchises across multiple platforms from media to gaming, music to consumer products and beyond. Falcon’s also invents and sells immersive rides, attractions and technologies for entertainment destinations around the world.
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Falcon’s is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240305626570/en/
Media Contacts:
Kathleen Prihoda, Falcon’s Beyond
kprihoda@falconsbeyond.com
DKC Public Relations
Falcons@dkcnews.com
Source: Falcon’s Beyond Global, Inc.
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