Falcon’s Beyond Activates Advisory Board and Its First Strategic Advisor
Falcon's Beyond Global (NASDAQ: FBYD) has established its Advisory Board with Mike Hightower, former president of Universal Creative, as its first Strategic Advisor. Hightower, with 30+ years of experience in theme park development, will provide strategic guidance for Falcon's theme park ventures, advise on acquisitions, assist with client relations, and enhance industry networking. The company is currently involved in several major projects, including a joint venture with K11 Group for sea life experiences in China, a global licensing agreement with Hershey, and collaboration with Tanseisha Co. for Japanese anime-themed entertainment experiences.
Falcon's Beyond Global (NASDAQ: FBYD) ha istituito il suo Consiglio di Amministrazione con Mike Hightower, ex presidente di Universal Creative, come primo Consigliere Strategico. Hightower, con oltre 30 anni di esperienza nello sviluppo di parchi a tema, fornirà orientamenti strategici per le iniziative legate ai parchi tematici di Falcon, consiglierà sulle acquisizioni, assisterà nelle relazioni con i clienti e migliorerà il networking nel settore. L'azienda è attualmente coinvolta in diversi importanti progetti, tra cui una joint venture con K11 Group per esperienze legate alla vita marina in Cina, un accordo di licenza globale con Hershey e una collaborazione con Tanseisha Co. per esperienze di intrattenimento a tema anime giapponesi.
Falcon's Beyond Global (NASDAQ: FBYD) ha establecido su Consejo Asesor con Mike Hightower, ex presidente de Universal Creative, como su primer Asesor Estratégico. Hightower, con más de 30 años de experiencia en el desarrollo de parques temáticos, proporcionará orientación estratégica para las iniciativas de parques temáticos de Falcon, asesorará sobre adquisiciones, ayudará con las relaciones con los clientes y mejorará el networking en la industria. La empresa está actualmente involucrada en varios proyectos importantes, incluida una empresa conjunta con K11 Group para experiencias de vida marina en China, un acuerdo de licencia global con Hershey y una colaboración con Tanseisha Co. para experiencias de entretenimiento temáticas de anime japonés.
Falcon's Beyond Global (NASDAQ: FBYD)는 Mike Hightower, 전 Universal Creative의 사장을 첫 번째 전략 고문으로 하여 자문 위원회를 구성했습니다. Hightower는 30년 이상의 테마파크 개발 경험을 바탕으로 Falcon의 테마파크 사업에 대한 전략적 지침을 제공하고, 인수 상담, 고객 관계 지원 및 산업 네트워킹을 강화할 것입니다. 이 회사는 현재 중국에서의 해양 생물 체험을 위한 K11 Group과의 합작 투자, Hershey와의 글로벌 라이선스 계약, 일본 애니메이션 테마의 엔터테인먼트 체험을 위한 Tanseisha Co.와의 협력 등 여러 주요 프로젝트에 참여하고 있습니다.
Falcon's Beyond Global (NASDAQ: FBYD) a constitué son Conseil Consultatif avec Mike Hightower, ancien président de Universal Creative, comme premier Conseiller Stratégique. Hightower, fort de plus de 30 ans d'expérience dans le développement de parcs d'attractions, fournira des conseils stratégiques pour les projets de parcs à thème de Falcon, conseillera sur les acquisitions, assistera dans les relations clients et améliorera le réseautage dans l'industrie. L'entreprise est actuellement impliquée dans plusieurs projets majeurs, notamment un partenariat avec K11 Group pour des expériences maritimes en Chine, un accord de licence mondial avec Hershey et une collaboration avec Tanseisha Co. pour des expériences de divertissement sur le thème de l'anime japonais.
Falcon's Beyond Global (NASDAQ: FBYD) hat seinen Beirat mit Mike Hightower, dem ehemaligen Präsidenten von Universal Creative, als erstem Strategischen Berater eingerichtet. Hightower bringt über 30 Jahre Erfahrung in der Entwicklung von Freizeitparks mit und wird strategische Beratung für Falcons Freizeitparkprojekte anbieten, bei Akquisitionen beraten, Kundenbeziehungen unterstützen und das Networking in der Branche verbessern. Das Unternehmen ist derzeit an mehreren großen Projekten beteiligt, darunter ein Joint Venture mit der K11 Group für Meereserlebnisse in China, eine globale Lizenzvereinbarung mit Hershey und eine Zusammenarbeit mit Tanseisha Co. für Unterhaltungserlebnisse im japanischen Anime-Stil.
- Strategic partnership with former Universal Creative president adds valuable industry expertise
- Active expansion through multiple high-profile partnerships (K11 Group, Hershey, Tanseisha)
- Growing global presence in key markets (China, Saudi Arabia, Japan)
- None.
Former President of Universal Creative Mike Hightower Engaged by Falcon’s as Strategic Advisor to Help Propel Its Ambitious Growth Plan and Broaden Its Impact
Former President of Universal Creative Mike Hightower Engaged by Falcon’s Beyond as Strategic Advisor (Photo: Business Wire)
Over the coming year, Falcon’s Beyond will build its Advisory Board, which will expand its reach in the themed entertainment industry and beyond. By choosing prominent leaders with diverse expertise, Falcon’s is poised to position the business for continued success and future growth.
“As the experience economy accelerates, we recognize the value of bringing in distinguished industry leaders who are masters of their craft to participate in discussions regarding strategic guidance, insights and knowledge to help us amplify our momentum and navigate our path forward,” said Cecil D. Magpuri, CEO of Falcon’s Beyond.
As Falcon’s first Strategic Advisor, Hightower will provide strategic guidance for Falcon’s theme park and entertainment ventures, particularly in the development and integration of innovative ride and show systems to further enhance Falcon's themed immersive attractions. He also will advise the business on potential acquisitions, assist with client relations, and help enhance Falcon’s network within the industry by building new relationships with key influential stakeholders and potential clients and partners that can help contribute to the continued growth and success of the company.
With 30+ years as a globally renowned theme park project leader, Hightower has been instrumental in shaping the themed entertainment industry and has championed innovative parks, lands, attractions, and experiences from concept through opening for Universal theme parks across the globe. His leadership was a driving force behind the innovative design, engineering and ambitious expansion of Universal’s world class destinations and properties including the opening of Universal's Islands of Adventure, The Wizarding World of Harry Potter - Hogsmeade and Diagon Alley, as well as Universal Studios Japan. Hightower played an integral role in the development process and has been involved in all aspects of planning, design and delivery of Universal theme parks, resorts, restaurant and retail venues and new ventures ranging from
“I’m excited to establish our Advisory Board with Mike as the first member on the board,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “Mike’s proven track record of success speaks for itself. We’ve known each other for more than two decades and I’ve always admired his brilliance in stewardship and ability to make the impossible possible in theme park development. When I was thinking of establishing the Advisory Board, Mike was top of mind, and I’m incredibly honored he has stepped onboard as a Strategic Advisor. He is uniquely qualified with the methodological expertise to meet our business needs and perfectly aligns with our vision to create next level entertainment experiences worldwide.”
“I am excited to join Falcon’s Beyond as the first member of their Advisory Board,” said Mike Hightower, former president of Universal Creative. “I wasn’t planning to work again after retiring from Universal, but after reconnecting with Cecil and meeting his senior team, I felt this role is a perfect fit for me. Falcon’s has impressed me with their innovation, professionalism and collaborative culture. I look forward to leveraging my experience in support of Falcon’s fast paced growth.”
Establishing the Advisory Board with Hightower as the first Strategic Advisor for Falcon’s Beyond is just the latest move during a time of unprecedented growth for the Company, which has been scaling up its workforce to support creative projects worldwide. Some of this work includes:
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A joint venture with
Hong Kong based cultural commerce giant, Raging Power Limited, an arm of K11 Group, to develop innovative virtual sea life entertainment experiences throughoutChina . - A global licensing agreement with The Hershey Company to create Hershey-themed experiential attraction and retail experiences.
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A letter of intent with
Tokyo -based designer Tanseisha Co., Ltd., to explore developing new themed entertainment experiences to bring popular Japanese anime and manga intellectual property (IP) to life through location-based entertainment (LBE), games, movies and more. -
Falcon’s Creative Group's involvement in an extensive scope of work for the Qiddiya Investment Company in
Saudi Arabia focused on the master planning and designing of several first-of-its-kind immersive entertainment projects for Qiddiya City (the world’s first city built for play nearRiyadh, Saudi Arabia ).
Prior to his storied career at Universal Parks & Resorts, Hightower was an engineering project manager in the aerospace and defense contracting industry for Eastport International (now Oceaneering Entertainment Systems), where he delivered the sharks for the Universal Studios Florida JAWS II attraction.
Hightower holds degrees in Mechanical Engineering from Oklahoma State University (BSME) and Stanford University (MSME).
About Falcon’s Beyond
Falcon’s Beyond is a visionary innovator in immersive storytelling, sitting at the intersection of three potential high growth business opportunities: content, technology, and experiences.
Falcon’s Beyond propels intellectual property (IP) activations concurrently across physical and digital experiences through three core business units:
- Falcon’s Creative Group creates master plans, designs attractions and experiential entertainment, and produces content, interactives and software.
- Falcon’s Beyond Destinations develops a diverse range of entertainment experiences using both Falcon’s Beyond owned and third party licensed intellectual property, spanning location-based entertainment, dining, and retail.
- Falcon’s Beyond Brands endeavors to bring brands and intellectual property to life through animation, movies, licensing and merchandising, gaming as well as ride and technology sales.
Falcon’s Beyond also invents immersive rides, attractions and technologies for entertainment destinations around the world.
FALCON’S BEYOND and its related trademarks are owned by Falcon’s Beyond.
Falcon’s is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112006170/en/
Media Relations:
Kathleen Prihoda, Falcon’s Beyond
kprihoda@falconsbeyond.com
Source: Falcon’s Beyond Global, Inc.
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