Wave of New Drinks Crash into Hurricane Grill & Wings
Hurricane Grill & Wings, a FAT Brands wing chain, has launched an expanded bar menu featuring new tropical-inspired beverages. The refreshed menu includes nearly 15 classic and signature cocktails and margaritas, 10+ beers, and various wines. Key additions include the Island Margarita, Voodoo Juice, Hurricane Mojito, Legendary Hurricane, and Millionaire Margarita.
The menu development was a collaboration between Hurricane's culinary team and Straight Up Collective, focusing on creating flavor profiles that complement their signature dishes. The chain, which operates almost 50 restaurants across the United States, aims to enhance its tropical atmosphere and dining experience through these new beverage offerings.
Hurricane Grill & Wings, una catena di ristoranti di ali di FAT Brands, ha lanciato un menù bar ampliato con nuove bevande ispirate ai tropici. Il menù rinnovato include quasi 15 cocktail classici e firmati, oltre a margaritas, più di 10 birre e vari vini. Aggiunte principali includono l'Island Margarita, il Voodoo Juice, il Hurricane Mojito, il Legendary Hurricane e il Millionaire Margarita.
Lo sviluppo del menù è stato una collaborazione tra il team culinario di Hurricane e Straight Up Collective, con l'obiettivo di creare profili di sapore che si abbinano ai loro piatti signature. La catena, che gestisce quasi 50 ristoranti negli Stati Uniti, punta a migliorare la sua atmosfera tropicale e l'esperienza culinaria attraverso queste nuove offerte di bevande.
Hurricane Grill & Wings, una cadena de alas de FAT Brands, ha lanzado un menú de bar ampliado con nuevas bebidas inspiradas en los trópicos. El menú renovado incluye casi 15 cócteles clásicos y de autor, más de 10 cervezas y varios vinos. Adiciones clave incluyen el Island Margarita, Voodoo Juice, Hurricane Mojito, Legendary Hurricane y Millionaire Margarita.
El desarrollo del menú fue una colaboración entre el equipo culinario de Hurricane y Straight Up Collective, centrada en crear perfiles de sabor que complementen sus platos más destacados. La cadena, que opera casi 50 restaurantes en los Estados Unidos, busca realzar su atmósfera tropical y la experiencia gastronómica a través de estas nuevas ofertas de bebidas.
허리케인 그릴 & 윙스는 FAT Brands의 윙 체인으로, 열대에서 영감을 받은 새로운 음료가 포함된 확장된 바 메뉴를 출시했습니다. 새롭게 단장한 메뉴에는 거의 15개의 클래식 및 시그니처 칵테일과 마가리타, 10종 이상의 맥주 및 다양한 와인이 포함되어 있습니다. 주요 추가 항목은 아일랜드 마가리타, 부두 주스, 허리케인 모히토, 전설적인 허리케인, 백만장자 마가리타입니다.
메뉴 개발은 허리케인의 요리 팀과 Straight Up Collective 간의 협업으로, 시그니처 요리와 잘 어울리는 맛 프로필을 만드는 데 초점을 맞췄습니다. 미국 전역에서 거의 50개의 레스토랑을 운영하는 이 체인은 이러한 새로운 음료 제공을 통해 열대 분위기와 식사 경험을 향상시키는 것을 목표로 하고 있습니다.
Hurricane Grill & Wings, une chaîne de wings de FAT Brands, a lancé un menu de bar élargi avec de nouvelles boissons inspirées des tropiques. Le menu rafraîchi comprend près de 15 cocktails classiques et signature, plus de 10 bières et divers vins. Ajouts clés incluent l'Island Margarita, le Voodoo Juice, le Hurricane Mojito, le Legendary Hurricane et le Millionaire Margarita.
Le développement du menu a été une collaboration entre l'équipe culinaire de Hurricane et Straight Up Collective, axée sur la création de profils de saveurs qui complètent leurs plats signatures. La chaîne, qui exploite près de 50 restaurants aux États-Unis, vise à améliorer son atmosphère tropicale et son expérience culinaire grâce à ces nouvelles offres de boissons.
Hurricane Grill & Wings, eine Flügelkette von FAT Brands, hat ein erweitertes Barkonzept mit neuen tropisch inspirierten Getränken eingeführt. Das aktualisierte Menü umfasst fast 15 klassische und signature Cocktails sowie Margaritas, über 10 Bier und verschiedene Weine. Wichtige Neuheiten sind die Island Margarita, Voodoo Juice, Hurricane Mojito, Legendary Hurricane und Millionaire Margarita.
Die Menütentwicklung war eine Zusammenarbeit zwischen dem Küchenteam von Hurricane und Straight Up Collective, mit dem Fokus, Geschmacksprofile zu kreieren, die ihre signature Gerichte ergänzen. Die Kette, die fast 50 Restaurants in den Vereinigten Staaten betreibt, zielt darauf ab, ihre tropische Atmosphäre und das Dining-Erlebnis durch diese neuen Getränkeangebote zu bereichern.
- Menu expansion with new revenue stream potential through enhanced beverage offerings
- Strategic partnership with Straight Up Collective for beverage development
- Complementary offerings to existing food menu potentially increasing per-ticket sales
- None.
Insights
The rollout of a new bar menu at Hurricane Grill & Wings represents a calculated strategic move to boost revenue streams through higher-margin beverage sales. The timing aligns with evolving consumer preferences for premium cocktails and craft beverages, particularly as the casual dining sector continues to recover.
With nearly 15 new cocktails and 10+ beer options, this menu expansion targets both the growing cocktail culture and the premium spirits segment. The focus on branded spirits like Jose Cuervo Silver and Maestro Dobel Diamante indicates a deliberate positioning in the premium category, which typically commands higher profit margins of
The collaboration with Straight Up Collective demonstrates a professional approach to beverage development, suggesting potential for improved execution and consistency across locations. However, with only 50 locations nationwide, the immediate financial impact on FAT Brands'
This beverage menu overhaul reflects several key industry trends. The focus on tropical-themed premium cocktails aligns with the post-pandemic consumer preference for experiential dining and "escapism" through food and beverage offerings. The partnership with Straight Up Collective signals a serious commitment to beverage quality and operational efficiency.
The new menu's emphasis on premium spirits and signature cocktails is particularly strategic given current market conditions. Full-service restaurants typically see beverage alcohol sales account for
While innovative, this initiative faces execution challenges across franchised locations, including consistent recipe preparation and staff training. Success will largely depend on effective implementation and marketing to drive awareness among the target demographic of casual dining customers seeking an upgraded bar experience.
New Twists on Beachside Classics Debut on Bar Menu
LOS ANGELES, Jan. 08, 2025 (GLOBE NEWSWIRE) -- Hurricane Grill & Wings, FAT Brands’ award-winning wing chain known for its tropical laid-back vibe, is mixing up some new drinks to further elevate its bar menu. The new bar menu at Hurricane features fresh, beachy twists on tropical classics, underscoring the brand’s distinctly coastal atmosphere and menu offerings. Guests can enjoy an assortment of new beverages, including nearly 15 classic and signature cocktails and margaritas, 10+ beers and a variety of wine. Highlights that have coasted onto the menu are:
Island Margarita - Jose Cuervo Silver Tequila, citrus sour, lime and a salt rim
Voodoo Juice - Cruzan Aged Light, Coconut, Mango, Pineapple and Banana Rums, a blend of cranberry, orange, and pineapple juices, lime and lemon
Hurricane Mojito - Myers’s Platinum White Rum, soda water, mint, cane sugar and lime
Legendary Hurricane - Myers’s Platinum White Rum, orange and pineapple juice, grenadine and Myers’s Original Dark Rum floater
Millionaire Margarita - Maestro Dobel Diamante Tequila, Grand Marnier, citrus and a salt rim
“Our loyal fans come to Hurricane for the immersive escape and elevated customer service they know they can count on time and time again,” said Peter Farrand, Chief Culinary Officer at FAT Brands. “From island-inspired margaritas to new beer options, we aimed to enhance our bar menu across the board to play into current drink trends that complement our signature dishes, including our beloved wings, burgers and tacos.”
Hurricane’s culinary team, in conjunction with Straight Up Collective, an industry leader in beverage engineering, worked hand-in-hand to identify flavor profiles and recipes to resonate with brand fans, creating a fresh, inventive new bar menu.
For more information or to find a Hurricane Grill & Wings near you, visit hurricanewings.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Hurricane Grill & Wings
With almost 50 restaurants located across the United States, Hurricane Grill & Wings® is known for its jumbo, fresh wings, more than 35 signature sauces and rubs, and tropical, laid-back vibe. Hurricane Grill & Wings’ menu includes wings, tacos, burgers, and seafood. The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995 and has expanded to locations throughout the United States. For more information visit www.hurricanewings.com.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
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