Great American Cookies and Marble Slab Creamery Launch Co-Branded Online Experience
FAT Brands Inc. (NASDAQ: FAT) has launched a new co-branded online ordering experience for Great American Cookies and Marble Slab Creamery. The platform, developed in partnership with Rapturous and Olo (NYSE: OLO), features a first-of-its-kind 3D Cookie Cake Builder. This innovative tool allows customers to design their cakes in real-time with 3D visuals.
The new website integrates both brands seamlessly, optimizing the guest experience for both co-branded and standalone locations. Since their co-branding in 2014, Great American Cookies and Marble Slab Creamery have expanded to over 150 units worldwide. The platform includes features like Olo Pay's Mobile Wallet payments, which has already led to an increase in sales.
FAT Brands plans to pilot the Cookie Cake Builder as a self-service kiosk in select locations in early 2025, further enhancing the in-store experience.
FAT Brands Inc. (NASDAQ: FAT) ha lanciato una nuova esperienza di ordinazione online co-branded per Great American Cookies e Marble Slab Creamery. La piattaforma, sviluppata in collaborazione con Rapturous e Olo (NYSE: OLO), presenta un innovativo Costruttore di Torte di Biscotto 3D. Questo strumento innovativo consente ai clienti di progettare le loro torte in tempo reale con visualizzazioni 3D.
Il nuovo sito web integra perfettamente entrambi i marchi, ottimizzando l'esperienza degli ospiti sia per le location co-branded che per quelle autonome. Dalla loro co-branding nel 2014, Great American Cookies e Marble Slab Creamery si sono espanse in oltre 150 unità a livello mondiale. La piattaforma include funzionalità come i pagamenti tramite Olo Pay's Mobile Wallet, che hanno già portato a un aumento delle vendite.
FAT Brands prevede di testare il Costruttore di Torte di Biscotto come chiosco self-service in alcune location selezionate all'inizio del 2025, migliorando ulteriormente l'esperienza in negozio.
FAT Brands Inc. (NASDAQ: FAT) ha lanzado una nueva experiencia de pedidos en línea co-marcada para Great American Cookies y Marble Slab Creamery. La plataforma, desarrollada en asociación con Rapturous y Olo (NYSE: OLO), presenta un innovador Constructor de Pasteles de Galleta 3D. Esta herramienta innovadora permite a los clientes diseñar sus pasteles en tiempo real con visuales en 3D.
El nuevo sitio web integra ambas marcas de manera fluida, optimizando la experiencia del cliente tanto en ubicaciones co-marcadas como independientes. Desde su co-marcado en 2014, Great American Cookies y Marble Slab Creamery se han expandido a más de 150 unidades en todo el mundo. La plataforma incluye funciones como los pagos de Mobile Wallet de Olo Pay, lo que ya ha llevado a un aumento en las ventas.
FAT Brands planea pilotar el Constructor de Pasteles de Galleta como un quiosco de autoservicio en ubicaciones seleccionadas a principios de 2025, mejorando aún más la experiencia en tienda.
FAT Brands Inc. (NASDAQ: FAT)는 Great American Cookies와 Marble Slab Creamery를 위한 새로운 공동 브랜드 온라인 주문 경험을 출시했습니다. Rapturous 및 Olo (NYSE: OLO)와 협력하여 개발된 이 플랫폼은 최초의 3D 쿠키 케이크 빌더를 특징으로 합니다. 이 혁신적인 도구는 고객이 실시간으로 3D 비주얼로 케이크를 디자인할 수 있게 합니다.
새 웹사이트는 두 브랜드를 매끄럽게 통합하여 공동 브랜드와 개별 매장 모두에서 손님 경험을 최적화하고 있습니다. 2014년 공동 브랜드화 이후, Great American Cookies와 Marble Slab Creamery는 전 세계적으로 150개 이상의 매장으로 확장되었습니다. 이 플랫폼은 Olo Pay의 모바일 지갑 결제와 같은 기능을 포함하며, 이로 인해 판매가 증가하고 있습니다.
FAT Brands는 2025년 초 몇 군데 매장에서 쿠키 케이크 빌더를 셀프 서비스 키오스크로 테스트할 계획이며, 이를 통해 매장 내 경험을 더욱 향상시킬 것입니다.
FAT Brands Inc. (NASDAQ: FAT) a lancé une nouvelle expérience de commande en ligne co-marquée pour Great American Cookies et Marble Slab Creamery. La plateforme, développée en partenariat avec Rapturous et Olo (NYSE: OLO), propose un Créateur de Gâteaux en Cookie 3D novateur. Cet outil innovant permet aux clients de concevoir leurs gâteaux en temps réel avec des visualisations 3D.
Le nouveau site web intègre parfaitement les deux marques, optimisant l'expérience des clients dans les lieux co-marqués et autonomes. Depuis leur co-marque en 2014, Great American Cookies et Marble Slab Creamery se sont étendues à plus de 150 unités dans le monde. La plateforme comprend des fonctionnalités telles que les paiements via le portefeuille mobile Olo Pay, ce qui a déjà conduit à une augmentation des ventes.
FAT Brands prévoit de tester le Créateur de Gâteaux en Cookie comme un kiosque en libre-service dans certaines emplacements sélectionnés début 2025, améliorant encore l'expérience en magasin.
FAT Brands Inc. (NASDAQ: FAT) hat eine neue co-branded Online-Bestellungserfahrung für Great American Cookies und Marble Slab Creamery gestartet. Die Plattform, die in Partnerschaft mit Rapturous und Olo (NYSE: OLO) entwickelt wurde, verfügt über einen ersten 3D Cookie Cake Builder seiner Art. Dieses innovative Tool ermöglicht es Kunden, ihre Kuchen in Echtzeit mit 3D-Visualisierungen zu gestalten.
Die neue Website integriert beide Marken nahtlos und optimiert das Gästeerlebnis sowohl für co-branded als auch für eigenständige Standorte. Seit ihrer Co-Branding im Jahr 2014 haben sich Great American Cookies und Marble Slab Creamery auf über 150 Einheiten weltweit ausgeweitet. Die Plattform enthält Funktionen wie die Zahlungen über das Mobile Wallet von Olo Pay, was bereits zu einem Anstieg der Verkäufe geführt hat.
FAT Brands plant, den Cookie Cake Builder Anfang 2025 als Selbstbedienungskiosk an ausgewählten Standorten zu testen, um das Einkaufserlebnis im Laden weiter zu verbessern.
- Launch of new co-branded online ordering platform for Great American Cookies and Marble Slab Creamery
- Introduction of innovative 3D Cookie Cake Builder
- Expansion to over 150 co-branded units worldwide since 2014
- Immediate increase in sales following platform launch
- Plans to pilot Cookie Cake Builder as in-store self-service kiosk in 2025
- None.
New Ordering Journey Includes First-of-its-Kind 3D Cookie Cake Builder
LOS ANGELES, Sept. 18, 2024 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Great American Cookies, Marble Slab Creamery and 16 other restaurant concepts, announces the launch of Great American Cookies and Marble Slab Creamery’s new co-branded online ordering experience in partnership with Rapturous, the digital restaurant transformation and customer experience wing of 3 Owl, and Olo (NYSE: OLO), a leading technology provider for restaurants.
The new user experience comes at a time when Great American Cookies and Marble Slab Creamery are experiencing robust growth. Since the co-brand launched in 2014, the concept has since surpassed over 150 units worldwide. The new website functions as a dynamic co-branded platform that seamlessly integrates the two brands. The innovative site optimizes the guest experience, whether they are visiting a co-branded location or a standalone Great American Cookies or Marble Slab Creamery.
Another key initiative to enhancing the customer’s digital journey is the creation of the first-ever 3D Cookie Cake Builder, now live at www.greatamericancookies.com. Unlike any other digital Cake builder, the new Great American Cookies model delivers the delight of building a cake in real time. It provides 3D design visuals as guests select icing colors, Cookie Cake flavors, and personalized messages for their Great American Cookies Cookie Cake.
“The new Great American Cookies and Marble Slab Creamery online ordering platform has set the bar high for a new industry standard with the help of our partners, 3 Owl and Olo,” said Mason Wiederhorn, Chief Brand Officer of FAT Brands. “With conversion-driving features like Olo Pay’s Mobile Wallet payments and a 3D Cookie Cake Builder, we instantly saw a lift in sales. Our new co-branded online storefront also has the flexibility to be utilized in-store and we plan to pilot the Cookie Cake Builder self-service kiosk in select test locations in early 2025.”
“Olo is excited to support FAT Brands as it levels up its commitment to digital transformation,” said Nolan DeCoster, SVP of Partnerships and Business Development of Olo. “Not only is the interactive ordering journey a perfect example of technology elevating the guest experience and driving sales, but it also is a perfect example of the power of an open ecosystem. Olo’s integrations allowed FAT Brands to build this hyper-custom interface with 3 Owl while keeping the familiarity and simplicity of Olo’s Order and Pay solutions for both operators and guests.”
“We are so proud of the work our team has done alongside FAT Brands and Olo,” said David Feldman, CEO of 3 Owl, a digital experience agency helping brands take flight. “This collaboration allowed us to innovate in ways that elevate the customer experience at every touchpoint. Using Olo as our engine, we were able to build a digital platform that’s endlessly scalable. Seeing our shared vision come to life and make an instant impact has been incredibly rewarding.”
For more information on Great American Cookies, visit www.greatamericancookies.com. For more information on Marble Slab Creamery, visit www.marbleslab.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit fatbrands.com.
About Marble Slab Creamery
Since dreaming up the frozen slab technique and serving fresh homemade, small-batch Ice Cream in-store since 1983, Marble Slab Creamery has always known how to dream big. We sprinkle our customers with imagination and promise to inspire with infinite ice cream possibilities to feed your curiosity and capture cravings. With our free unlimited Mix-in philosophy, delicious Ice Cream and Shakes in a variety of flavors, hand-rolled waffle cones, and Ice Cream Cakes, imagination has no limits. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Bangladesh, Canada, Kuwait, Pakistan, Saudi Arabia, Guam, Puerto Rico, and the United States. For more information, visit www.marbleslab.com.
About Great American Cookies
Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, brownies, and Double Doozies™, we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit www.greatamericancookies.com.
Olo | Hospitality at Scale™
Olo (NYSE: OLO) is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 700 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.
Rapturous | 3 Owl’s Restaurant Focused Wing
At Rapturous, we design, develop, and deploy extraordinary, fully integrated restaurant website and app experiences that both guests, and restaurant leadership teams, crave. Learn more at rapturous.co.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
What new feature did FAT Brands introduce for Great American Cookies?
How many co-branded Great American Cookies and Marble Slab Creamery units exist as of September 2024?
What impact did the new online ordering platform have on FAT Brands' sales?
When does FAT Brands plan to pilot the Cookie Cake Builder as an in-store kiosk?
