Fatburger Announces Opening of Second Chicago Area Location
Rhea-AI Summary
FAT Brands Inc. (NASDAQ: FAT) announces the opening of a new Fatburger and Buffalo's Express location in Chicago's Chatham community, marking their second location in the Chicago area. The new restaurant, operated by franchisee Jackie Jackson, follows the successful opening in Orland Park last year. The location at 825 E 87th St. will be open extended hours and will host a grand opening celebration on December 14, offering free fries with any purchase. The restaurant features Fatburger's signature made-to-order burgers with customizable toppings and Buffalo's Express' bone-in and boneless chicken wings with various sauce options.
Positive
- Expansion into new market with second Chicago area location
- Partnership with award-winning local business owner
- Extended operating hours (up to 4:00/5:00 AM) suggesting strong market demand
- Co-branding strategy with Buffalo's Express maximizing revenue potential
Negative
- None.
Insights
A new store opening in Chicago represents marginal growth for FAT Brands, which already operates over 2,300 units worldwide. While franchise expansion shows business momentum, individual store openings typically have minimal impact on overall company financials. The Chatham location's extended operating hours (until 4-5 AM) could drive higher revenue compared to standard locations, but one store's contribution remains small relative to the company's scale.
The co-branding strategy with Buffalo's Express demonstrates FAT Brands' focus on maximizing revenue per location through complementary offerings. Partnership with an award-winning local franchisee may improve execution and community reception, though market saturation in Chicago could limit growth potential. The free fries promotion for the grand opening suggests standard marketing tactics rather than innovative customer acquisition strategies.
The Last Great Hamburger Continues Expansion Throughout Illinois
LOS ANGELES, Nov. 27, 2024 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Fatburger, Buffalo’s Express and 16 other restaurant concepts, announces the opening of Fatburger and Buffalo’s Express in Chicago in the Chatham community, in partnership with franchisee Jackie Jackson, a well-known business figure throughout the Chicago area who was recently named Small Business Administration’s Illinois small-business person of the year.
“We are pleased to continue our growth throughout Illinois with an experienced small business owner like Jackie Jackson,” said Jake Berchtold, COO of FAT Brands’ Fast Casual Division. “There was strong demand to get a taste of Fatburger’s iconic, made-to-order burgers when we opened in Orland Park last year and we look forward to introducing sister brand, Buffalo’s Express, to the Chatham community, providing them with award-winning wings to pair their burgers, shakes and fries with.”
Ever since the first Fatburger opened in Los Angeles over 70 years ago, the chain has been known for its delicious, grilled-to-perfection and cooked to order burgers. Founder Lovie Yancey believed that a big burger with everything on it is a meal in itself. At Fatburger, “everything” is not just the usual lettuce, tomato, onion, mayo, mustard, pickles and relish. Burgers can be customized with toppings including bacon, eggs, chili and onion rings. In addition to its famous burgers, the Fatburger menu also includes Fat and Skinny Fries, sweet potato fries, scratch-made onion rings, turkeyburgers, hand-breaded crispy chicken sandwiches, and hand-scooped milkshakes made from
A perfect complement to Fatburger, Buffalo’s Express menu includes delicious bone-in and boneless chicken wings accompanied by a range of sauces. All of Buffalo’s Express’ wings are accompanied by celery, carrots, and blue cheese, ranch or honey mustard dressing.
The new Fatburger and Buffalo’s Express is located at 825 E 87th St., Chicago, IL 60619 and is open Sunday through Thursday, 10:30 a.m. to 4:00 a.m. and Friday and Saturday, 10:30 a.m. to 5:00 a.m. Fatburger Chatham will host a grand opening celebration on Saturday, Dec. 14. All guests who visit during the grand opening celebration will receive a free order of Fatburger’s famous fries with any purchase.
For more information or to find a Fatburger and Buffalo’s Express near you, visit www.fatburger.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning over 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambiance, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.
About Buffalo’s Express
Founded in 1985 in Roswell, Georgia, Buffalo’s Express is a fast-casual chain known for its world-famous chicken wings. Co-branded with over 100 Fatburger restaurants to date, Buffalo’s Express’ significant growth can be attributed to its high-quality menu offerings and unparalleled dining experience. Featuring a contemporary design and ambience, whether guests are dining-in or having take-out/delivery, Buffalo’s Express offers friends and families the flexibility to enjoy their world-famous chicken wings however they prefer. Buffalo’s Express – Where Everyone is Family™.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509