Buffalo’s Cafe Brings a Herd of New Drinks to Bar Menu
Buffalo's Cafe, owned by FAT Brands (NASDAQ: FAT), has launched an extensive expansion of its bar menu on January 21, 2025. The new beverage lineup includes eight new cocktails and five new margaritas, featuring both classic and innovative drinks.
Key additions include the Georgia Peach Tea made with Evan Williams Bourbon, Peach Sangria with Myers's Platinum White Rum, and a classic Old Fashioned with Elijah Craig Small Batch Bourbon. The margarita selection features new options like the Strawberry Margarita and Millionaire Margarita made with Maestro Dobel Diamante Tequila.
The menu development was a collaboration between Buffalo's culinary team and Straight Up Collective, focusing on creating drinks that would enhance the restaurant's sports-watching and social gathering atmosphere.
Buffalo's Cafe, di proprietà di FAT Brands (NASDAQ: FAT), ha lanciato un'importante espansione del suo menù bar il 21 gennaio 2025. La nuova selezione di bevande include otto nuovi cocktail e cinque nuove margaritas, con drink sia classici che innovativi.
Tra le principali novità ci sono il Georgia Peach Tea realizzato con Bourbon Evan Williams, la Peach Sangria con Rum Bianco Platinum Myers's, e un classico Old Fashioned con Bourbon Elijah Craig Small Batch. La selezione di margaritas presenta nuove opzioni come la Strawberry Margarita e la Millionaire Margarita, preparata con Tequila Maestro Dobel Diamante.
Lo sviluppo del menù è stato una collaborazione tra il team culinario di Buffalo e Straight Up Collective, con l'obiettivo di creare bevande che valorizzassero l'atmosfera del ristorante per guardare eventi sportivi e per incontri sociali.
Buffalo's Cafe, propiedad de FAT Brands (NASDAQ: FAT), ha lanzado una amplia expansión de su menú de bar el 21 de enero de 2025. La nueva selección de bebidas incluye ocho cócteles nuevos y cinco nuevas margaritas, presentando tanto bebidas clásicas como innovadoras.
Las adiciones clave incluyen el Georgia Peach Tea elaborado con Bourbon Evan Williams, la Peach Sangria con Ron Blanco Platinum de Myers's, y un clásico Old Fashioned con Bourbon Elijah Craig Small Batch. La selección de margaritas presenta nuevas opciones como la Strawberry Margarita y la Millionaire Margarita hecha con Tequila Maestro Dobel Diamante.
El desarrollo del menú fue una colaboración entre el equipo culinario de Buffalo y Straight Up Collective, centrado en crear bebidas que mejoren la atmósfera del restaurante para ver deportes y reuniones sociales.
버팔로즈 카페는 FAT Brands (NASDAQ: FAT) 소속으로 2025년 1월 21일에 바 메뉴의 대규모 확장을 발표했습니다. 새로운 음료 라인업에는 8개의 새로운 칵테일과 5개의 새로운 마가리타가 포함되어 있으며, 클래식과 혁신적인 음료가 모두 소개됩니다.
주요 추가 음료로는 Evan Williams 버본으로 만든 조지아 피치 티, Myers's 플래티넘 화이트 럼을 사용한 피치 상그리아, 그리고 Elijah Craig 스몰 배치 버본으로 만든 클래식 올드 패션드가 있습니다. 마가리타 선택에는 딸기 마가리타와 Maestro Dobel Diamante 테킬라로 만든 밀리오네어 마가리타와 같은 새로운 옵션이 있습니다.
메뉴 개발은 Buffalo의 요리팀과 Straight Up Collective의 협력으로 이루어졌으며, 레스토랑의 스포츠 관람 및 사회적 모임 분위기를 향상시키는 음료를 만드는 데 초점을 두었습니다.
Buffalo's Cafe, appartenant à FAT Brands (NASDAQ: FAT), a lancé une vaste expansion de son menu de bar le 21 janvier 2025. La nouvelle gamme de boissons comprend huit nouveaux cocktails et cinq nouvelles margaritas, présentant à la fois des boissons classiques et innovantes.
Les ajouts clés incluent le Georgia Peach Tea préparé avec du Bourbon Evan Williams, la Peach Sangria avec du Rhum Blanc Platinum Myers's, et un classique Old Fashioned avec du Bourbon Elijah Craig Small Batch. La sélection de margaritas présente de nouvelles options comme la Strawberry Margarita et la Millionaire Margarita faite avec de la Tequila Maestro Dobel Diamante.
Le développement du menu a été une collaboration entre l'équipe culinaire de Buffalo et Straight Up Collective, visant à créer des boissons qui amélioreraient l'atmosphère du restaurant pour regarder des événements sportifs et pour des rassemblements sociaux.
Buffalo's Cafe, im Besitz von FAT Brands (NASDAQ: FAT), hat am 21. Januar 2025 eine umfangreiche Erweiterung seines Bar-Menüs gestartet. Die neue Getränkekarte umfasst acht neue Cocktails und fünf neue Margaritas, die sowohl klassische als auch innovative Getränke umfassen.
Zu den wichtigsten Neuheiten gehören der Georgia Peach Tea, der mit Evan Williams Bourbon zubereitet wird, die Peach Sangria mit Myers's Platinum White Rum und ein klassischer Old Fashioned mit Elijah Craig Small Batch Bourbon. Die Margarita-Auswahl bietet neue Optionen wie die Strawberry Margarita und die Millionaire Margarita, die mit Maestro Dobel Diamante Tequila gemacht wird.
Die Menüentwicklung war eine Zusammenarbeit zwischen dem kulinarischen Team von Buffalo und Straight Up Collective, mit dem Ziel, Getränke zu kreieren, die die Atmosphäre des Restaurants für das Sportzuschauen und gesellige Zusammenkünfte bereichern.
- Strategic expansion of beverage offerings to enhance revenue streams
- Partnership with industry leader Straight Up Collective for menu development
- Leveraging premium spirits brands in new offerings
- None.
Insights
This menu revamp at Buffalo's Cafe is strategically timed but represents minimal material impact for FAT Brands investors. While beverage sales typically carry higher margins (60-80%) compared to food items (30-35%), the scale of this update is insufficient to meaningfully move the needle for a
The partnership with Straight Up Collective shows commitment to quality but is standard industry practice. The focus on premium spirits (Maestro Dobel, Elijah Craig) suggests potential for higher check averages, but the impact would be to Buffalo's Cafe's portion of FAT's portfolio. Given Buffalo's Cafe represents just one of 18 brands, even a
The timing aligns with increasing consumer demand for premium cocktails, as the craft cocktail market is projected to grow at
The beverage program enhancement reflects industry best practices but falls short of being transformative. Premium spirits partnerships (Tito's, Maestro Dobel) and craft cocktail offerings are now table stakes in casual dining, not differentiators. While the Georgia-themed cocktails create brand alignment, the overall menu lacks truly innovative elements that would drive significant traffic or sales lift.
Labor efficiency appears well-considered - the new cocktails use common ingredients and straightforward preparations, important for execution in high-volume sports bar environments. However, the scope (13 new drinks) suggests this is a routine refresh rather than a comprehensive program overhaul that could materially impact unit economics.
The focus on margaritas and bourbon aligns with current consumer preferences, but the offerings are safe rather than trendsetting. This update maintains competitive parity but is unlikely to create meaningful competitive advantage or drive significant incremental revenue for FAT Brands shareholders.
Beloved Wing Chain Kicks Up Beverage Offerings with New Cocktails, Margaritas and More
LOS ANGELES, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Buffalo’s Cafe, an award-winning wing concept owned by FAT Brands Inc., is pouring out a flurry of new drinks to enhance its bar menu. Guests can now choose from more than ten new sips, including eight new cocktails and five new margaritas—timeless classics with a special Buffalos’ twist.
Key cocktail additions, which pay homage to the brand name and its strong roots in Georgia, include:
Georgia Peach Tea - Evan Williams Bourbon, iced tea, lemonade and peach
Peach Sangria - White wine, Myers's Platinum White Rum, Mott's Apple Juice®, peach, lemon-lime soda and orange
Old Fashioned - Elijah Craig Small Batch Bourbon, Angostura Bitters, Black Cocktail Cherry and an orange peel
New sweet and sour margarita options have also stampeded in, such as:
Strawberry Margarita - Jose Cuervo Silver Tequila, strawberry, sour mix and a salt rim
Tito's Handmade Vodka Strawberry Lemonade - Tito's Handmade Vodka, strawberry and lemonade
Millionaire Margarita - Maestro Dobel Diamante Tequila, Grand Marnier, citrus and a salt rim
“With Buffalo’s being a big hub for sports watching and gathering with friends and family, we saw a significant opportunity in elevating our bar menu to provide our guests with the freshest options available,” said Peter Farrand, Chief Culinary Officer at FAT Brands. “The new bar menu is equally fun, inventive and classic at the same, so everyone has the perfect drink to take in these special moments.”
Buffalos’ culinary team, in conjunction with Straight Up Collective, an industry leader in beverage engineering, worked hand-in-hand to identify flavor profiles and recipes to resonate with brand fans, creating a fresh, inventive new bar menu.
For more information or to find a Buffalo’s Cafe location near you, visit www.buffalos.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Buffalo’s Cafe
Founded in 1985 in Roswell, Georgia, the family-themed casual dining chain, known for its world-famous chicken wings and 18 unique homemade wing sauces, burgers, wraps, steaks, and salads has been serving fresh southwestern themed cuisine for nearly 40 years. Featuring a full bar and table service, Buffalo’s Cafe offers an unparalleled dining experience affording friends and family the flexibility to enjoy an intimate dinner together or to casually catch the next sporting event while enjoying robust menu offerings. Buffalo’s Cafe - Where Everyone Is Family™. For more information, visit www.buffalos.com.
Media Relations:
FAT Brands Inc.
Erin Mandzik
emandzik@fatbrands.com
860-212-6509
FAQ
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