Ford's Winning Lineup Fuels Record Sales in the Middle East; Sets Stage for Electrified Future
Ford reports record sales growth in the Middle East for 2024, with sales doubling since 2022. The company announces the launch of several key products including the all-electric Mustang Mach-E and Territory Hybrid in 2025. Ford is currently the fastest-growing automotive brand in Saudi Arabia, with Al Jazirah Vehicles Agencies and Mohammed Yousef Naghi Motors accounting for 57% of Middle East business. The company plans to introduce FordPass connected services and a new parts distribution center in UAE by 2025, enhancing customer experience with features like remote start and cabin pre-cooling.
Ford riporta una crescita record delle vendite in Medio Oriente per il 2024, con vendite raddoppiate rispetto al 2022. L'azienda annuncia il lancio di diversi prodotti chiave tra cui la Mustang Mach-E completamente elettrica e Territory Hybrid nel 2025. Ford è attualmente il marchio automobilistico in più rapida crescita in Arabia Saudita, con Al Jazirah Vehicles Agencies e Mohammed Yousef Naghi Motors che rappresentano il 57% del business in Medio Oriente. L'azienda prevede di introdurre i servizi connessi FordPass e un nuovo centro di distribuzione ricambi negli Emirati Arabi Uniti entro il 2025, migliorando l'esperienza del cliente con funzionalità come l'avvio remoto e il pre-raffreddamento dell'abitacolo.
Ford informa sobre un crecimiento récord en ventas en Oriente Medio para 2024, con ventas que se han duplicado desde 2022. La compañía anuncia el lanzamiento de varios productos clave, incluyendo el Mustang Mach-E totalmente eléctrico y el Territory Hybrid en 2025. Ford es actualmente la marca automotriz de más rápido crecimiento en Arabia Saudita, con Al Jazirah Vehicles Agencies y Mohammed Yousef Naghi Motors representando el 57% de su negocio en Oriente Medio. La empresa planea introducir los servicios conectados de FordPass y un nuevo centro de distribución de piezas en los EAU para 2025, mejorando la experiencia del cliente con características como el arranque remoto y el preenfriamiento de la cabina.
포드는 2024년 중동에서의 기록적인 판매 성장을 보고하며, 2022년 이후 판매량이 두 배로 늘어났다고 전했습니다. 이 회사는 완전 전기 머스탱 마하-E와 테리토리 하이브리드와 같은 여러 주요 제품의 출시를 2025년에 발표했습니다. 포드는 현재 사우디아라비아에서 가장 빠르게 성장하는 자동차 브랜드로, Al Jazirah Vehicles Agencies와 Mohammed Yousef Naghi Motors가 중동 비즈니스의 57%를 차지하고 있습니다. 이 회사는 2025년까지 UAE에서 포드패스 연결 서비스를 도입하고 새로운 부품 유통 센터를 세울 계획으로, 원격 시작 및 실내 사전 냉각과 같은 기능으로 고객 경험을 향상시킬 예정입니다.
Ford annonce une croissance record des ventes au Moyen-Orient pour 2024, avec des ventes doublées depuis 2022. L'entreprise annonce le lancement de plusieurs produits clés, dont la Mustang Mach-E entièrement électrique et le Territory Hybrid en 2025. Ford est actuellement la marque automobile à la croissance la plus rapide en Arabie Saoudite, Al Jazirah Vehicles Agencies et Mohammed Yousef Naghi Motors représentant 57 % des activités au Moyen-Orient. L'entreprise prévoit d'introduire les services connectés FordPass et un nouveau centre de distribution de pièces aux Émirats Arabes Unis d'ici 2025, améliorant l'expérience client avec des fonctionnalités telles que le démarrage à distance et le pré-refroidissement de l'habitacle.
Ford berichtet 2024 von einem Rekordwachstum der Verkaufszahlen im Nahen Osten, mit einer Verdopplung der Verkäufe seit 2022. Das Unternehmen kündigt die Einführung mehrerer Schlüsselprodukte an, darunter den vollelektrischen Mustang Mach-E und Territory Hybrid im Jahr 2025. Ford ist derzeit die am schnellsten wachsende Automarke in Saudi-Arabien, wobei Al Jazirah Vehicles Agencies und Mohammed Yousef Naghi Motors 57 % des Nahostgeschäfts ausmachen. Das Unternehmen plant, bis 2025 die vernetzten Dienste FordPass sowie ein neues Teilevertriebszentrum in den VAE einzuführen, um das Kundenerlebnis mit Funktionen wie Fernstart und Vorabkühlung des Fahrzeuginnenraums zu verbessern.
- Sales doubled since 2022 in Middle East region
- Fastest-growing automotive brand in Saudi Arabia
- 57% market share in Middle East through key distributors
- Expansion of electrified vehicle portfolio with Mach-E and Territory Hybrid
- New parts distribution center opening in UAE (2025)
- None.
Insights
Ford's record sales performance in the Middle East demonstrates significant market penetration, with sales doubling since 2022. The company's strategic expansion in key GCC markets, particularly Saudi Arabia where it's the fastest-growing automotive brand, indicates strong regional momentum. The introduction of electrified vehicles like the Mustang Mach-E and Territory Hybrid shows market adaptation to evolving consumer preferences.
The planned 2025 UAE parts distribution center and FordPass connected services rollout represent meaningful infrastructure investments that could improve customer retention and service revenue streams. However, the Middle East market, while growing, represents a relatively small portion of Ford's global operations and success here won't significantly impact overall company performance.
The introduction of FordPass and connected services in the UAE and Saudi Arabia marks a strategic digital transformation. This technology integration enables remote vehicle management and enhances customer engagement through features like remote start and cabin pre-cooling - particularly valuable in the Middle East's climate. The platform positions Ford to gather valuable user data and create additional revenue streams through digital services.
The Mustang Mach-E's specs (0-100 km/h in 3.3 seconds, 350-450 km range) are competitive for the luxury EV segment, though the range may face challenges in the region's hot climate. The hybrid powertrain strategy for popular models like Territory shows a pragmatic approach to electrification in markets where full EV infrastructure is still developing.
- Record 2024 sales growth in the region driven by strong performance in key markets and Ford's freshest lineup to date.
- Mustang Mach-E and Territory Hybrid launches highlight Ford's commitment to an electrified future in the
Middle East . - Connected services are also coming to Ford customers in the region, with the 2025 introduction of FordPass™.
"2024 has been an exceptional year for Ford in the
In fact, Ford is currently the fastest-growing automotive brand in
"The strong performance by all our distributors has contributed to Ford achieving record sales in this important region," Ravichandran added.
Ford's strong product momentum comes from 15 nameplates sourced from around the world. Highlights of Ford's new lineup of products and services include:
2025 Mustang Mach-E: The all-electric Mustang Mach-E premiers in the region next year. This performance-focused electric SUV with space for five adults embodies the Mustang legacy, boasting a 0-100 km/h time of 3.3 seconds. Available with two different battery sizes, the Mach-E has an estimated range of 350-450 Km.
"Mustang Mach E represents a landmark moment for us," said Kay Hart, president of Ford's International Markets Group. "It's our first fully electric vehicle for the region and is truly one of the most exciting vehicles Ford has ever produced."
Mustang Mach-E will join the F-150, Taurus and Ford Territory hybrids, further solidifying Ford's commitment to offering a diverse electrified portfolio.
2025 Territory Hybrid: Territory, Ford's best-selling nameplate in the
2025 Expedition Tremor: For two decades, customers in the
Ford Connected Services: Next year Ford will accelerate the launch of Ford Connected Services with the FordPass app first in the
"FordPass will connect you to your Ford like never before – in a way that puts the ownership experience right in the palm of your hand," Hart said. "Imagine you're rushing to a meeting or appointment on a scorching summer day. With FordPass, you can remotely start your car and pre-cool the cabin before you even step outside."
"Customers in today's increasingly connected world expect personalised treatment from companies. They want solutions that make them feel productive, cared for and special," Ravichandran said. "That's why we're reimagining every single part of a customer's ownership journey. Everything we're doing is to empower customers and make their complicated lives simpler and worry-free."
That means offering convenient services such as online booking, pickup and delivery options in some markets. There's also Express Service for routine maintenance so customers can get back on the road with minimal disruption to their day.
Ford's commitment also includes establishing a new parts distribution center in the
"Our lineup of innovative products and services shows just how committed Ford is to our customers, our distributors, our employees and our communities across the
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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SOURCE Ford Motor Company
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