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Ford Named Exclusive Automotive Partner of the Kentucky Derby® in Multi-Year Partnership Extension

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Ford Motor Company has renewed its exclusive automotive partnership with Churchill Downs Racetrack for the Kentucky Derby through 2029. The expanded partnership includes naming rights to the Ford First Turn Club, a premium hospitality space overlooking the racetrack's first turn.

The agreement features enhanced brand presence with interactive vehicle displays at key locations including the Paddock Plaza and VIP Gate. Ford will maintain existing sponsorships including branding on the Kentucky Derby Starting Gate, presenting sponsorship of the Churchill Downs Barn Area, and Derby Day race sponsorship.

Ford's connection to Kentucky includes approximately 12,000 employees at Louisville-based manufacturing facilities. The 151st Kentucky Derby is scheduled for Saturday, May 3, 2025.

Ford Motor Company ha rinnovato la sua esclusiva partnership automobilistica con Churchill Downs Racetrack per il Kentucky Derby fino al 2029. La partnership ampliata include i diritti di denominazione per il Ford First Turn Club, uno spazio di ospitalità premium con vista sulla prima curva del tracciato.

L'accordo prevede una maggiore presenza del marchio con esposizioni interattive di veicoli in posizioni chiave, tra cui il Paddock Plaza e il VIP Gate. Ford manterrà le sponsorizzazioni esistenti, inclusa la brandizzazione sulla Starting Gate del Kentucky Derby, la sponsorizzazione della zona delle scuderie di Churchill Downs e la sponsorizzazione della gara del Derby Day.

Il legame di Ford con il Kentucky include circa 12.000 dipendenti presso gli impianti di produzione con sede a Louisville. La 151ª edizione del Kentucky Derby è programmata per sabato 3 maggio 2025.

Ford Motor Company ha renovado su asociación automotriz exclusiva con Churchill Downs Racetrack para el Kentucky Derby hasta 2029. La asociación ampliada incluye los derechos de nombre para el Ford First Turn Club, un espacio de hospitalidad premium con vista a la primera curva de la pista.

El acuerdo presenta una mayor presencia de marca con exhibiciones interactivas de vehículos en ubicaciones clave, incluyendo el Paddock Plaza y la Puerta VIP. Ford mantendrá las patrocinaciones existentes, incluida la marca en la Starting Gate del Kentucky Derby, la patrocinación del área de establos de Churchill Downs y la patrocinación de la carrera del Derby Day.

La conexión de Ford con Kentucky incluye aproximadamente 12,000 empleados en las instalaciones de fabricación con sede en Louisville. El 151º Kentucky Derby está programado para el sábado 3 de mayo de 2025.

포드 모터 컴퍼니처칠 다운스 경마장과의 독점 자동차 파트너십을 2029년까지 갱신했습니다. 확장된 파트너십에는 경마장의 첫 번째 코너를 바라보는 프리미엄 환대 공간인 포드 퍼스트 턴 클럽의 명칭 권리가 포함됩니다.

이번 계약은 패독 플라자와 VIP 게이트를 포함한 주요 위치에 인터랙티브 차량 전시를 통해 브랜드 존재감을 강화합니다. 포드는 켄터키 더비 스타팅 게이트에 브랜드를 표시하고, 처칠 다운스 헛간 지역의 프레젠팅 스폰서십, 더비 데이 경주 스폰서십을 포함한 기존 후원도 유지할 것입니다.

포드의 켄터키와의 연결은 루이빌에 위치한 제조 시설에서 약 12,000명의 직원이 근무하고 있습니다. 제151회 켄터키 더비는 2025년 5월 3일 토요일로 예정되어 있습니다.

Ford Motor Company a renouvelé son partenariat automobile exclusif avec Churchill Downs Racetrack pour le Kentucky Derby jusqu'en 2029. Le partenariat élargi comprend des droits de dénomination pour le Ford First Turn Club, un espace d'hospitalité premium surplombant le premier virage de la piste.

Le contrat prévoit une présence de marque renforcée avec des expositions interactives de véhicules à des emplacements clés, y compris le Paddock Plaza et la porte VIP. Ford maintiendra les parrainages existants, y compris la marque sur la Starting Gate du Kentucky Derby, le parrainage de la zone des écuries de Churchill Downs et le parrainage de la course du Derby Day.

Le lien de Ford avec le Kentucky comprend environ 12 000 employés dans les installations de fabrication basées à Louisville. La 151e édition du Kentucky Derby est prévue pour le samedi 3 mai 2025.

Ford Motor Company hat seine exklusive Automobilpartnerschaft mit Churchill Downs Racetrack bis 2029 für das Kentucky Derby verlängert. Die erweiterte Partnerschaft umfasst die Namensrechte für den Ford First Turn Club, einen Premium-Gastbereich mit Blick auf die erste Kurve der Rennstrecke.

Die Vereinbarung umfasst eine verbesserte Markenpräsenz mit interaktiven Fahrzeugausstellungen an wichtigen Standorten, darunter der Paddock Plaza und das VIP Gate. Ford wird bestehende Sponsorenverträge beibehalten, einschließlich der Markenpräsenz am Kentucky Derby Starting Gate, der Präsentationssponsoring des Churchill Downs Stallbereichs und der Sponsoring des Derby Day Rennens.

Die Verbindung von Ford zu Kentucky umfasst etwa 12.000 Mitarbeiter in den Produktionsstätten in Louisville. Der 151. Kentucky Derby ist für Samstag, den 3. Mai 2025, geplant.

Positive
  • Secured exclusive automotive partnership through 2029, strengthening brand presence
  • Expanded marketing footprint with premium hospitality space naming rights
  • Enhanced brand visibility through interactive displays at key track locations
  • Maintains significant local presence with 12,000 Kentucky-based employees
Negative
  • None.

Ford's Expanded Presence to Include First Turn Club Naming Rights and New On-Site Experiences

LOUISVILLE, Ky., March 19, 2025 /PRNewswire/ -- Churchill Downs Racetrack ("Churchill Downs") today announced a partnership renewal with Ford as the exclusive automotive partner of the Kentucky Derby presented by Woodford Reserve, reinforcing a longstanding relationship between two iconic American brands. Under the renewed agreement, Ford will be granted exclusivity in the automotive category and an expanded footprint with interactive vehicle displays to promote fan interaction and immersive brand experiences to supplement the excitement of Derby Week and beyond.

As part of the multi-year agreement, running through 2029, Ford will expand its on-site footprint to include the naming of the First Turn Club, a premium hospitality space originally debuted in 2023 overlooking the famed first turn of the racetrack. The popular location will now officially be called the Ford First Turn Club, offering guests a distinctive race-day experience with prime views and upscale amenities. Additionally, Ford will activate exclusive luxury vehicle displays and brand-new Ford-themed fan experiences at key areas around the track, including the Paddock Plaza and VIP Gate, ensuring high-profile brand visibility to attendees throughout Derby Week.

"Churchill Downs is thrilled to continue building our relationship with Ford Motor Company as an Official Partner of the Kentucky Derby and to expand our collaboration in exciting new ways," said Casey Ramage, vice president of marketing and partnerships at Churchill Downs Racetrack. "The Kentucky Derby is built on tradition and long-standing partnerships, and Ford's commitment to excellence and innovation aligns perfectly with the spirit of this exceptional event. We look forward to continuing to work together to deliver an unforgettable experience for Derby fans and guests."

Ford will maintain the existing sponsorship of key Derby and Oaks activations not limited to: branding inclusion on the Kentucky Derby Starting Gate, presenting sponsorship of the Churchill Downs Barn Area, entitlement of a Derby Day race sponsorship, exclusive digital content and year-round vehicle displays at Churchill Downs.

"At Ford our mission is to create tangible impacts on the communities where we work and serve," said Phil O'Connor, director of global marketing communications – Ford Blue and Model e at Ford Motor Company. "Ford has a deep connection with the Louisville community. Our Louisville-based manufacturing facilities employ roughly 12,000 Kentuckians. Our heritage of capability, passion and innovation make our friends at Churchill Downs Racetrack ideal partners. We're excited for this next chapter in our partnership and honored to continue supporting the bluegrass state."

The 151st running of the Kentucky Derby will take place on Saturday, May 3, 2025. For more information on the Kentucky Derby and Churchill Downs, visit kentuckyderby.com.

About the Kentucky Derby
The $5 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Ky. Inaugurated in 1875, the legendary 1 1/4-mile race for 3-year-old Thoroughbreds is the longest continually held major sporting event in the United States and the first leg of horse racing's Triple Crown series. Also known as, "The Run for the Roses®" and "The Most Exciting Two Minutes in Sports®," the Kentucky Derby is the most attended horse race in the nation. The 151st Kentucky Derby will take place on Saturday, May 3, 2025.

Tickets for the 151st Kentucky Oaks and Kentucky Derby on May 2-3 are available by visiting www.KentuckyDerby.com and www.DerbyExperiences.com or by calling (502) 636-4447 to be a part of the most extraordinary Kentucky Derby yet. 

About Churchill Downs Racetrack
Churchill Downs Racetrack ("CDRT"), the world's most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com.

About Ford
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 175,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/ford-named-exclusive-automotive-partner-of-the-kentucky-derby-in-multi-year-partnership-extension-302405894.html

SOURCE Churchill Downs Racetrack

FAQ

How long is Ford's new Kentucky Derby partnership extension?

Ford's partnership with Churchill Downs Racetrack runs through 2029.

What new branding rights did Ford (F) acquire in the Kentucky Derby partnership?

Ford acquired naming rights to the First Turn Club, now called the Ford First Turn Club, a premium hospitality space overlooking the racetrack's first turn.

How many employees does Ford (F) have in Kentucky?

Ford employs approximately 12,000 Kentuckians at its Louisville-based manufacturing facilities.

What sponsorship elements does Ford (F) maintain at the Kentucky Derby?

Ford maintains branding on the Kentucky Derby Starting Gate, presenting sponsorship of the Churchill Downs Barn Area, and entitlement of a Derby Day race.
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