Ford Named Exclusive Automotive Partner of the Kentucky Derby® in Multi-Year Partnership Extension
Ford Motor Company has renewed its exclusive automotive partnership with Churchill Downs Racetrack for the Kentucky Derby through 2029. The expanded partnership includes naming rights to the Ford First Turn Club, a premium hospitality space overlooking the racetrack's first turn.
The agreement features enhanced brand presence with interactive vehicle displays at key locations including the Paddock Plaza and VIP Gate. Ford will maintain existing sponsorships including branding on the Kentucky Derby Starting Gate, presenting sponsorship of the Churchill Downs Barn Area, and Derby Day race sponsorship.
Ford's connection to Kentucky includes approximately 12,000 employees at Louisville-based manufacturing facilities. The 151st Kentucky Derby is scheduled for Saturday, May 3, 2025.
Ford Motor Company ha rinnovato la sua esclusiva partnership automobilistica con Churchill Downs Racetrack per il Kentucky Derby fino al 2029. La partnership ampliata include i diritti di denominazione per il Ford First Turn Club, uno spazio di ospitalità premium con vista sulla prima curva del tracciato.
L'accordo prevede una maggiore presenza del marchio con esposizioni interattive di veicoli in posizioni chiave, tra cui il Paddock Plaza e il VIP Gate. Ford manterrà le sponsorizzazioni esistenti, inclusa la brandizzazione sulla Starting Gate del Kentucky Derby, la sponsorizzazione della zona delle scuderie di Churchill Downs e la sponsorizzazione della gara del Derby Day.
Il legame di Ford con il Kentucky include circa 12.000 dipendenti presso gli impianti di produzione con sede a Louisville. La 151ª edizione del Kentucky Derby è programmata per sabato 3 maggio 2025.
Ford Motor Company ha renovado su asociación automotriz exclusiva con Churchill Downs Racetrack para el Kentucky Derby hasta 2029. La asociación ampliada incluye los derechos de nombre para el Ford First Turn Club, un espacio de hospitalidad premium con vista a la primera curva de la pista.
El acuerdo presenta una mayor presencia de marca con exhibiciones interactivas de vehículos en ubicaciones clave, incluyendo el Paddock Plaza y la Puerta VIP. Ford mantendrá las patrocinaciones existentes, incluida la marca en la Starting Gate del Kentucky Derby, la patrocinación del área de establos de Churchill Downs y la patrocinación de la carrera del Derby Day.
La conexión de Ford con Kentucky incluye aproximadamente 12,000 empleados en las instalaciones de fabricación con sede en Louisville. El 151º Kentucky Derby está programado para el sábado 3 de mayo de 2025.
포드 모터 컴퍼니는 처칠 다운스 경마장과의 독점 자동차 파트너십을 2029년까지 갱신했습니다. 확장된 파트너십에는 경마장의 첫 번째 코너를 바라보는 프리미엄 환대 공간인 포드 퍼스트 턴 클럽의 명칭 권리가 포함됩니다.
이번 계약은 패독 플라자와 VIP 게이트를 포함한 주요 위치에 인터랙티브 차량 전시를 통해 브랜드 존재감을 강화합니다. 포드는 켄터키 더비 스타팅 게이트에 브랜드를 표시하고, 처칠 다운스 헛간 지역의 프레젠팅 스폰서십, 더비 데이 경주 스폰서십을 포함한 기존 후원도 유지할 것입니다.
포드의 켄터키와의 연결은 루이빌에 위치한 제조 시설에서 약 12,000명의 직원이 근무하고 있습니다. 제151회 켄터키 더비는 2025년 5월 3일 토요일로 예정되어 있습니다.
Ford Motor Company a renouvelé son partenariat automobile exclusif avec Churchill Downs Racetrack pour le Kentucky Derby jusqu'en 2029. Le partenariat élargi comprend des droits de dénomination pour le Ford First Turn Club, un espace d'hospitalité premium surplombant le premier virage de la piste.
Le contrat prévoit une présence de marque renforcée avec des expositions interactives de véhicules à des emplacements clés, y compris le Paddock Plaza et la porte VIP. Ford maintiendra les parrainages existants, y compris la marque sur la Starting Gate du Kentucky Derby, le parrainage de la zone des écuries de Churchill Downs et le parrainage de la course du Derby Day.
Le lien de Ford avec le Kentucky comprend environ 12 000 employés dans les installations de fabrication basées à Louisville. La 151e édition du Kentucky Derby est prévue pour le samedi 3 mai 2025.
Ford Motor Company hat seine exklusive Automobilpartnerschaft mit Churchill Downs Racetrack bis 2029 für das Kentucky Derby verlängert. Die erweiterte Partnerschaft umfasst die Namensrechte für den Ford First Turn Club, einen Premium-Gastbereich mit Blick auf die erste Kurve der Rennstrecke.
Die Vereinbarung umfasst eine verbesserte Markenpräsenz mit interaktiven Fahrzeugausstellungen an wichtigen Standorten, darunter der Paddock Plaza und das VIP Gate. Ford wird bestehende Sponsorenverträge beibehalten, einschließlich der Markenpräsenz am Kentucky Derby Starting Gate, der Präsentationssponsoring des Churchill Downs Stallbereichs und der Sponsoring des Derby Day Rennens.
Die Verbindung von Ford zu Kentucky umfasst etwa 12.000 Mitarbeiter in den Produktionsstätten in Louisville. Der 151. Kentucky Derby ist für Samstag, den 3. Mai 2025, geplant.
- Secured exclusive automotive partnership through 2029, strengthening brand presence
- Expanded marketing footprint with premium hospitality space naming rights
- Enhanced brand visibility through interactive displays at key track locations
- Maintains significant local presence with 12,000 Kentucky-based employees
- None.
As part of the multi-year agreement, running through 2029,
"Churchill Downs is thrilled to continue building our relationship with Ford Motor Company as an Official Partner of the Kentucky Derby and to expand our collaboration in exciting new ways," said Casey Ramage, vice president of marketing and partnerships at Churchill Downs Racetrack. "The Kentucky Derby is built on tradition and long-standing partnerships, and
"At Ford our mission is to create tangible impacts on the communities where we work and serve," said Phil O'Connor, director of global marketing communications – Ford Blue and Model e at Ford Motor Company. "
The 151st running of the Kentucky Derby will take place on Saturday, May 3, 2025. For more information on the Kentucky Derby and Churchill Downs, visit kentuckyderby.com.
About the Kentucky Derby
The
Tickets for the 151st Kentucky Oaks and Kentucky Derby on May 2-3 are available by visiting www.KentuckyDerby.com and www.DerbyExperiences.com or by calling (502) 636-4447 to be a part of the most extraordinary Kentucky Derby yet.
About Churchill Downs Racetrack
Churchill Downs Racetrack ("CDRT"), the world's most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in
About
Ford Motor Company (NYSE: F) is a global company based in
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SOURCE Churchill Downs Racetrack