NHL and Extreme Networks Deepen Partnership

Rhea-AI Summary

Extreme Networks has expanded its partnership with the NHL, focusing on enhancing fan experiences through technology. Several NHL clubs including Anaheim Ducks, Calgary Flames, Columbus Blue Jackets, and Nashville Predators have implemented Extreme's solutions to improve in-arena Wi-Fi connectivity and deliver immersive fan experiences. OCVIBE has selected Extreme for a new Wi-Fi network at Honda Center, while the Calgary Flames deployed Universal hardware at Scotiabank Saddledome. The Blue Jackets and Predators have implemented 6 GHz Wi-Fi technology, enabling faster connectivity for digital ticketing and mobile applications. Teams are utilizing ExtremeCloud™ Business Insights for data-driven decision-making regarding fan preferences.

Positive

• Expansion of NHL partnership demonstrates market leadership in sports venue networking
• New deployment at OCVIBE's Honda Center project secures future revenue stream
• Multiple new NHL team implementations indicate strong product adoption
• Implementation of advanced 6 GHz Wi-Fi technology shows technological edge

Negative

• None.

Insights

Technology Infrastructure Analyst

This partnership expansion represents a significant technological infrastructure upgrade across multiple NHL venues. The implementation of 6 GHz Wi-Fi and ExtremeCloud™ Business Insights platform marks a strategic shift towards data-driven venue operations. The Universal hardware deployment at Scotiabank Saddledome is particularly noteworthy for its future-proof flexibility, allowing seamless transitions between on-premises and cloud management without hardware replacements.

The OCVIBE project, incorporating Honda Center, demonstrates the evolution towards integrated, smart entertainment districts. This comprehensive network deployment will create new revenue streams through enhanced digital services, mobile ordering and improved operational efficiencies. The ability to collect and analyze fan behavior data through Wi-Fi analytics will enable venues to optimize everything from concession placements to staffing levels, directly impacting bottom-line performance.

Sports Business Analyst

This expanded partnership signals a significant revenue opportunity through enhanced fan monetization and operational efficiency. The deployment enables multiple revenue streams:

• Improved mobile ticketing and digital payment systems reducing transaction costs
• Enhanced sports betting capabilities driving new revenue channels
• Data-driven concession optimization maximizing per-capita spending

The business intelligence gathered through ExtremeCloud™ analytics provides actionable insights for maximizing event profitability. This positions Extreme Networks to capture a larger share of the growing sports venue technology market, particularly as other venues seek to modernize their infrastructure.

Extreme broadens reach across league, helps boost fan experiences, unlock actionable insights and improve operational efficiency

MORRISVILLE, N.C.--(BUSINESS WIRE)-- Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud networking, today announced that it has deepened its partnership with the NHL as the league continues to prioritize improving fan experiences through technology and leveraging fan data. As a result, several NHL clubs, including the Anaheim Ducks, Calgary Flames, Columbus Blue Jackets and Nashville Predators, have deployed Extreme solutions to enhance in-arena Wi-Fi connectivity, deliver immersive fan experiences and create a backbone for a host of new digital services.

Extreme’s proven expertise in designing and deploying networks in high-density environments and unique ability to turn Wi-Fi insights into actionable business opportunities make the company the clear choice for venues around the world. Extreme Networks is the Official Wi-Fi Analytics Partner and an Official Wi-Fi Partner of the NHL.

Customer Highlights:

• OCVIBE has selected Extreme to deploy a cutting-edge Wi-Fi network as part of the district, which includes Honda Center, home of the Anaheim Ducks. This network will provide seamless connectivity across OCVIBE, which will feature multiple venues, restaurants, office spaces and outdoor open spaces, with the first phase opening in 2026. Guests attending games and events will experience enhanced connectivity both inside and outside the arena, allowing them to easily download mobile tickets, stream live game stats, share moments on social media and make cashless payments for concessions and merchandise.
• The Calgary Flames have deployed Universal hardware from Extreme to create a secure wired network across Scotiabank Saddledome, improving connectivity for fan services like concessions stands and retail spaces as well as critical devices like security cameras, AV systems and scoreboards. Because Extreme’s Universal switches support both on-prem and cloud management options as well as the ability to swap the OS depending on changing use cases, the Saddledome can easily adapt to changing network demands and will have the flexibility to evolve its network at its own pace without the need for disruptive and costly hardware replacements.
• The Columbus Blue Jackets and Nashville Predators have both deployed 6 GHz Wi-Fi from Extreme, giving fans access to the fastest available network speeds and delivering fast, secure connectivity for digital ticketing and mobile applications like social media and sports betting. Both teams are also leveraging ExtremeCloud™ Business Insights for Venues, enabling them to make data-driven decisions around fan preferences by easily pinpointing moments where fans were most engaged, popular applications and potential bottlenecks in concession lines or mobile ticketing checkpoints.

Executive Perspectives

Darren Shelton, Vice President Real Estate Technology, OCVIBE
“The guest experience at OCVIBE begins the moment they arrive, with Honda Center leading as the first venue connected to Extreme Networks. With a focus on seamless, secure and fast connectivity, we ensure that guests can fully engage with every aspect of their visit, from mobile ticketing to in-seat ordering and streaming content during events. Extreme's advanced network empowers us to create personalized, responsive experiences that enhance guest satisfaction while optimizing operational efficiency.”

Norman Rice, Chief Commercial Officer, Extreme Networks
“The NHL has been at the forefront of leaning into Wi-Fi business insights to ensure that they’re always reimagining and redesigning fan experiences when fans come to the arena. Whether it’s understanding foot traffic patterns across the arena, getting data on the efficiency of mobile concessions or getting a better sense of fan preferences, the NHL is operationalizing key Wi-Fi data to continuously improve the gameday experience. Extreme plays a pivotal role in the way both fans and professional organizations leverage connectivity to create new and innovative experiences.”

Did You Know?

• Extreme is a trusted provider of venue solutions worldwide, delivering Wi-Fi and analytics built for venues to leagues including the MLB, NHL, Minor League Baseball, NASCAR, Olympiastadion Berlin, Borussia Dortmund, Manchester United and Liverpool Football Club.

About Extreme Networks

Extreme Networks, Inc. (EXTR) is a leader in AI-driven cloud networking, focused on delivering simple and secure solutions that help businesses address challenges and enable connections among devices, applications, and users. We push the boundaries of technology, leveraging the powers of artificial intelligence, analytics, and automation. Tens of thousands of customers globally trust our AI-driven cloud networking solutions and industry-leading support to enable businesses to drive value, foster innovation, and overcome extreme challenges. For more information, visit Extreme's website at www.extremenetworks.com or follow us on LinkedIn, YouTube, X, Facebook, or Instagram.

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2024. All Rights Reserved.

Extreme Networks, ExtremeCloud and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc. in the United States and other countries. Other trademarks shown herein are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241107746926/en/

Media Contact

Blair Donald

(603) 952-5662

PR@extremenetworks.com

Source: Extreme Networks, Inc.

FAQ

Which NHL teams have recently deployed Extreme Networks (EXTR) solutions?

The Anaheim Ducks, Calgary Flames, Columbus Blue Jackets, and Nashville Predators have recently deployed Extreme Networks solutions for enhanced Wi-Fi connectivity and fan experiences.

What technology is Extreme Networks (EXTR) providing to NHL venues?

Extreme Networks is providing 6 GHz Wi-Fi technology, Universal hardware for secure wired networks, and ExtremeCloud™ Business Insights for venues to analyze fan engagement and preferences.

What is Extreme Networks (EXTR) implementing at OCVIBE's Honda Center?

Extreme Networks is implementing a cutting-edge Wi-Fi network at OCVIBE's Honda Center, which will provide seamless connectivity across multiple venues, restaurants, office spaces, and outdoor areas, with the first phase opening in 2026.