Extreme to Modernize the In-Stadium Experience for Liverpool FC Fans, Deployment Led by Verizon Business

Rhea-AI Summary

Extreme Networks (EXTR) has partnered with Verizon Business (VZ) to enhance wireless connectivity at Liverpool FC’s Anfield Stadium. The deployment, using Extreme’s Wi-Fi 6 technology, aims to improve fan experiences with services like mobile ticketing and cash-free transactions. Liverpool FC will also utilize ExtremeAnalytics for real-time data insights on fan behaviors. This partnership reflects a broader strategy to provide advanced connectivity in large venues, leveraging Verizon’s extensive technology and expertise.

Positive

• Partnership with Verizon to enhance connectivity at Anfield Stadium.
• Deployment of Wi-Fi 6 technology for improved fan experiences.
• Use of ExtremeAnalytics for real-time insights into fan data.

Negative

• None.

Extreme’s Wi-Fi solution to Create a Backbone of Connectivity for New Services and Engaging Fan Experiences

MORRISVILLE, N.C.--(BUSINESS WIRE)-- Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud networking, today announced it has selected Verizon Business (NYSE:VZ), a division of Verizon, as its partner to deploy wireless connectivity solutions at Liverpool FC’s Anfield Stadium as part of Extreme’s partnership with the Premier League club. The deployment, expected to begin later this year, includes Extreme Wi-Fi 6 access points which will provide the high-quality, low latency Wi-Fi connectivity required to power memorable, engaging fan-centric experiences such as mobile ticketing, cash-free concessions, shopping at the team store, video streaming and new digital immersive experiences.

Founded in 1892, Liverpool Football Club is the most successful British club of all time with 19 league titles and six European Cups. Anfield has a current seating capacity of 54,000 and is being redeveloped to host more than 61,000 fans by the start of the 2023/24 season.

As part of the partnership, Liverpool FC will also leverage ExtremeAnalytics™ to get real-time insights into data including fan foot traffic, app usage across the stadium and popular concessions. ExtremeCloud will enable the club to monitor and control Wi-Fi capacity and efficiency, device configuration and analytics and provide a single view into the health, performance and security of the network.

Earlier this year, Extreme and Verizon Business announced a partnership to create best-in-class connectivity and network insight solutions for large venues and stadiums across the European and Asia Pacific regions. Verizon and Extreme have a successful history of joint deployments for organizations like the NHL®, NASCAR and the NFL, among others.

Verizon Business has a dedicated strategy, specifically designed for stadium and venue customers that leverages Verizon’s innovative technology and network as a service offering, its extensive industry expertise, as well as key new technology partnerships rooted in its 5G investment in more than 75 large public venues around the world.

Executive Perspectives

• “We’re excited to be joining forces with Extreme to transform Anfield into a place where the digital experience in-stadium is best-in-class. As we continue to bring our expertise to major venues around the globe, we’re making innovative fan experiences a reality, shortening queue times, streamlining matchday operations and more.” – Massimo Peselli, CRO, Global Enterprise & Public Sector, Verizon Business
• “We’ve set the bar for what great looks like when it comes to the connectivity needed to drive fan engagement and operational excellence at world class venues. Partnering with Verizon on yet another deployment means that Liverpool FC will be able to offer immersive, next-generation experiences off the back of reliable, high-performing connectivity. Additionally, automation and intelligence will empower Liverpool FC to create innovative, personalized experiences for fans, while ensuring stadium operations flow smoothly.” – Norman Rice, COO, Extreme Networks

About Extreme Networks

Extreme Networks, Inc. (EXTR) is a leader in cloud networking focused on delivering services that connect devices, applications, and people in new ways. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website at https://www.extremenetworks.com/ or follow us on LinkedIn, YouTube, Twitter, Facebook or Instagram.

Extreme Networks, ExtremeAnalytics, ExtremeCloud and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc. in the United States and other countries. Other trademarks shown herein are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221006005320/en/

Media (US)

Amy Aylward

1-603-952-5138

PR@extremenetworks.com

Source: Extreme Networks, Inc.

FAQ

What is the partnership between Extreme Networks and Verizon Business about?

The partnership aims to improve wireless connectivity at Anfield Stadium using Extreme's Wi-Fi 6 technology.

How will the connectivity upgrade at Anfield Stadium benefit fans?

The upgrade will enhance fan experiences by enabling mobile ticketing and cash-free transactions.

What technology is Extreme Networks deploying at Liverpool FC's stadium?

Extreme Networks is deploying Wi-Fi 6 access points to provide high-quality wireless connectivity.

When is the deployment of the wireless connectivity solutions expected to start?

The deployment is expected to begin later this year.

What insights can Liverpool FC gain from using ExtremeAnalytics?

Liverpool FC can gain real-time insights into fan foot traffic, app usage, and popular concessions.