New Insights: The Role of Identity in Destination Decisions
Expedia Group has released a new research study titled 'Journeys for All: An Expedia Group Study on Inclusion in Travel', focusing on travel barriers faced by underserved communities in the United States. The study reveals that 80% of underserved travelers, including Black, Latino, LGBTQIA+, and travelers with disabilities, encounter significant challenges throughout their travel experiences. The research examines various stages of the travel journey, from planning to destination experiences, highlighting the need for industry-wide changes to promote inclusivity and build a more diverse visitor base.
Expedia Group ha pubblicato un nuovo studio di ricerca intitolato 'Viaggi per Tutti: Uno Studio di Expedia Group sull'Inclusione nei Viaggi', che si concentra sulle barriere di viaggio affrontate dalle comunità svantaggiate negli Stati Uniti. Lo studio rivela che l'80% dei viaggiatori svantaggiati, inclusi neri, latini, LGBTQIA+ e viaggiatori con disabilità, incontra sfide significative durante le proprie esperienze di viaggio. La ricerca esamina diverse fasi del viaggio, dalla pianificazione alle esperienze di destinazione, sottolineando la necessità di cambiamenti a livello industriale per promuovere l'inclusività e costruire una base di visitatori più diversificata.
Expedia Group ha lanzado un nuevo estudio de investigación titulado 'Viajes para Todos: Un Estudio de Expedia Group sobre Inclusión en los Viajes', centrado en las barreras de viaje que enfrentan las comunidades desatendidas en los Estados Unidos. El estudio revela que el 80% de los viajeros desatendidos, incluidos negros, latinos, LGBTQIA+ y viajeros con discapacidades, enfrentan desafíos significativos a lo largo de sus experiencias de viaje. La investigación examina varias etapas del viaje, desde la planificación hasta las experiencias en el destino, destacando la necesidad de cambios en toda la industria para promover la inclusión y construir una base de visitantes más diversa.
익스페디아 그룹은 '모두를 위한 여행: 익스페디아 그룹의 여행 포용성에 대한 연구'라는 제목의 새로운 연구 결과를 발표했습니다. 이 연구는 미국 내 소외된 커뮤니티가 직면한 여행 장벽에 초점을 맞추고 있습니다. 연구 결과에 따르면 소외된 여행자의 80%가 흑인, 라틴계, LGBTQIA+ 및 장애인 여행자를 포함하여 여행 경험 전반에 걸쳐 상당한 도전에 직면하고 있습니다. 이 연구는 계획에서 목적지 경험에 이르기까지 여행 여정의 다양한 단계를 조사하며, 포용성을 촉진하고 보다 다양한 방문자 기반을 구축하기 위한 전반적인 산업 차원의 변화 필요성을 강조합니다.
Expedia Group a publié une nouvelle étude de recherche intitulée 'Voyages pour Tous : Une Étude d'Expedia Group sur l'Inclusion dans le Voyage', se concentrant sur les barrières de voyage rencontrées par les communautés sous-représentées aux États-Unis. L'étude révèle que 80 % des voyageurs sous-représentés, y compris les Noirs, les Latinos, les LGBTQIA+ et les voyageurs en situation de handicap, rencontrent des défis majeurs tout au long de leurs expériences de voyage. La recherche examine diverses étapes du voyage, de la planification aux expériences de destination, soulignant ainsi la nécessité de changements à l'échelle de l'industrie pour promouvoir l'inclusivité et bâtir une base de visiteurs plus diversifiée.
Expedia Group hat eine neue Forschungsstudie mit dem Titel 'Reisen für Alle: Eine Studie von Expedia Group über Inklusion im Reisen' veröffentlicht, die sich auf Reisebarrieren konzentriert, mit denen unterversorgte Gemeinschaften in den Vereinigten Staaten konfrontiert sind. Die Studie zeigt, dass 80% der unterversorgten Reisenden, einschließlich schwarzer, lateinamerikanischer, LGBTQIA+ und Reisender mit Behinderungen, erhebliche Herausforderungen während ihrer Reiseerfahrungen begegnen. Die Forschung untersucht verschiedene Phasen der Reise, von der Planung bis zu den Erlebnissen am Zielort, und hebt die Notwendigkeit industrieweiter Veränderungen hervor, um Inklusion zu fördern und eine vielfältigere Besucherbasis aufzubauen.
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By: Andrew van der Feltz
Originally published by Destinations International
NORTHAMPTON, MA / ACCESSWIRE / October 31, 2024 / Travel has the power to enrich lives and broaden perspectives. However, many people face barriers based on their identities that keep travel out of reach. In fact,
Our new research, Journeys for All: An Expedia Group Study on Inclusion in Travel, looks into the disparities in travel experiences among underserved travelers in the United States, including Black, Latino, LGBTQIA+, and travelers with disabilities. Examining their journey, from planning and research to their experiences at their destination, there is an opportunity and imperative for the industry to change, to make travel more inclusive while building a stronger, more diverse visitor base for your destination.
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SOURCE: Expedia Group
View the original press release on accesswire.com
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