EverCommerce Announces Review of Strategic Alternatives for Marketing Technology Solutions
EverCommerce (NASDAQ: EVCM) announced it is exploring strategic alternatives for its Marketing Technology solutions division, with expectations of a sale in 2025. The company initiated this process in late 2024 as part of its transformation strategy.
The decision aligns with EverCommerce's refined focus on vertical SaaS software with embedded payments, which management believes will optimize long-term growth and margin accretion. The Marketing Technology division, currently led by Tim Gill, provides lead generation and digital agency capabilities to service-based small businesses.
The company's upcoming Q4 2024 earnings guidance, scheduled for March 13, 2025, will exclude Marketing Technology operations. EverCommerce has engaged external financial advisors for the strategic review process and will limit further public comments until the review concludes or required disclosures arise.
EverCommerce (NASDAQ: EVCM) ha annunciato di esplorare alternative strategiche per la sua divisione soluzioni di Marketing Technology, con l'aspettativa di una vendita nel 2025. L'azienda ha avviato questo processo alla fine del 2024 come parte della sua strategia di trasformazione.
La decisione è in linea con il focus affinato di EverCommerce sul software SaaS verticale con pagamenti integrati, che la direzione ritiene ottimizzerà la crescita a lungo termine e l'accrescimento dei margini. La divisione Marketing Technology, attualmente guidata da Tim Gill, fornisce capacità di generazione di contatti e agenzia digitale per piccole imprese basate sui servizi.
Le previsioni sugli utili del Q4 2024 dell'azienda, programmate per il 13 marzo 2025, escluderanno le operazioni di Marketing Technology. EverCommerce ha coinvolto consulenti finanziari esterni per il processo di revisione strategica e limiterà ulteriori commenti pubblici fino al termine della revisione o fino a quando non emergeranno divulgazioni necessarie.
EverCommerce (NASDAQ: EVCM) anunció que está explorando alternativas estratégicas para su división de soluciones de Tecnología de Marketing, con expectativas de una venta en 2025. La compañía inició este proceso a finales de 2024 como parte de su estrategia de transformación.
La decisión está alineada con el enfoque refinado de EverCommerce en software SaaS vertical con pagos integrados, que la dirección cree que optimizará el crecimiento a largo plazo y la acumulación de márgenes. La división de Tecnología de Marketing, actualmente liderada por Tim Gill, proporciona capacidades de generación de leads y agencia digital para pequeñas empresas basadas en servicios.
La guía de ganancias del Q4 2024 de la compañía, programada para el 13 de marzo de 2025, excluirá las operaciones de Tecnología de Marketing. EverCommerce ha contratado asesores financieros externos para el proceso de revisión estratégica y limitará más comentarios públicos hasta que la revisión concluya o surjan divulgaciones requeridas.
EverCommerce (NASDAQ: EVCM)는 마케팅 기술 솔루션 부서에 대한 전략적 대안을 모색하고 있으며, 2025년 판매를 기대하고 있다고 발표했습니다. 이 회사는 2024년 말에 이 과정을 시작했으며, 이는 변혁 전략의 일환입니다.
이 결정은 EverCommerce가 통합 결제가 포함된 수직 SaaS 소프트웨어에 집중하는 것과 일치하며, 경영진은 이것이 장기적인 성장과 마진 증가를 최적화할 것이라고 믿고 있습니다. 현재 Tim Gill이 이끄는 마케팅 기술 부서는 서비스 기반의 소규모 기업에 리드 생성 및 디지털 에이전시 기능을 제공합니다.
회사의 2024년 4분기 수익 가이던스는 2025년 3월 13일로 예정되어 있으며, 마케팅 기술 운영은 제외됩니다. EverCommerce는 전략적 검토 과정에 외부 재무 자문을 참여시켰으며, 검토가 종료되거나 필요한 공시가 발생할 때까지 추가 공개 코멘트를 제한할 것입니다.
EverCommerce (NASDAQ: EVCM) a annoncé qu'elle explore des alternatives stratégiques pour sa division de solutions de Technologie Marketing, avec des attentes de vente en 2025. L'entreprise a lancé ce processus fin 2024 dans le cadre de sa stratégie de transformation.
Cette décision s'aligne avec le recentrage d'EverCommerce sur les logiciels SaaS verticaux avec paiements intégrés, que la direction estime optimiser la croissance à long terme et l'accroissement des marges. La division Technologie Marketing, actuellement dirigée par Tim Gill, fournit des capacités de génération de leads et d'agence numérique pour les petites entreprises basées sur les services.
Les prévisions de bénéfices du quatrième trimestre 2024 de l'entreprise, prévues pour le 13 mars 2025, excluront les opérations de Technologie Marketing. EverCommerce a engagé des conseillers financiers externes pour le processus de révision stratégique et limitera les commentaires publics supplémentaires jusqu'à la conclusion de la révision ou jusqu'à ce que des divulgations nécessaires apparaissent.
EverCommerce (NASDAQ: EVCM) gab bekannt, dass es strategische Alternativen für seine Abteilung für Marketingtechnologielösungen prüft, mit der Erwartung eines Verkaufs im Jahr 2025. Das Unternehmen hat diesen Prozess Ende 2024 als Teil seiner Transformationsstrategie eingeleitet.
Die Entscheidung steht im Einklang mit EverCommerces verfeinertem Fokus auf vertikale SaaS-Software mit integrierten Zahlungen, von der das Management glaubt, dass sie das langfristige Wachstum und die Margensteigerung optimieren wird. Die Abteilung für Marketingtechnologie, die derzeit von Tim Gill geleitet wird, bietet kleinen, dienstleistungsbasierten Unternehmen Möglichkeiten zur Lead-Generierung und digitale Agenturfunktionen.
Die bevorstehende Gewinnprognose für das 4. Quartal 2024 des Unternehmens, die für den 13. März 2025 geplant ist, wird die Marketingtechnologie-Operationen ausschließen. EverCommerce hat externe Finanzberater für den strategischen Überprüfungsprozess engagiert und wird weitere öffentliche Kommentare bis zum Abschluss der Überprüfung oder bis erforderliche Offenlegungen auftreten, einschränken.
- Strategic realignment to focus on core vertical SaaS software and embedded payments
- Potential value creation through sale of Marketing Technology division
- Expected margin improvement through business optimization
- Reduction in business diversification
- Loss of revenue stream from Marketing Technology division
- Potential disruption during transition period
DENVER, March 11, 2025 (GLOBE NEWSWIRE) -- EverCommerce Inc. (NASDAQ: EVCM) (“EverCommerce” or the “Company”), a leading provider of SaaS solutions for service SMBs, announced today that it is evaluating strategic alternatives for its Marketing Technology set of solutions.
“Our Marketing Technology solutions are valuable products to our customers, fueled by the fact that service-based small businesses need various digital channels to promote their businesses and acquire customers,” said Chairman and CEO Eric Remer. “What has become clearer to us as we’ve been on our transformation and optimization journey, however, is that our primary focus, energy and investments need to be on providing best in class vertical SaaS software with embedded payments. We believe that focusing on these areas will allow us to maximize long-term growth, margin accretion and ultimately shareholder value.”
“Our Marketing Technology solutions are well-regarded in the industry, providing robust lead generation and digital agency capabilities to our customers,” said Tim Gill, Head of Marketing Technology business. “We have a tremendous opportunity to continue to provide exceptional value and service to service-based small businesses, including our existing EverCommerce customers, while investing in and growing the business with a more targeted focus.”
The Company began a process in late 2024 and expects a sale to occur in 2025. Accordingly, management’s financial guidance provided in conjunction with the Company’s fourth quarter 2024 earnings scheduled for March 13, 2025 will not include Marketing Technology. EverCommerce does not intend to make any further public comment regarding the review of strategic alternatives for the Marketing Technology solutions until it has been completed or the Company determines that a disclosure is required by law or otherwise deemed appropriate.
EverCommerce has retained outside financial advisors to assist in the review.
About EverCommerce
EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding a potential strategic transaction involving the Company's Marketing Technology solutions, including anticipated timelines, the Company's strategy, future operations and future financial results. There can be no assurance that this process will result in a sale of the Marketing Technology solutions or any other outcome. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, our ability to consummate a transaction of the Marketing Technology set of solutions, diversion of management's attention in connection with the strategic review and any resulting transaction, our limited operating history and evolving business; our recent growth rates may not be sustainable or indicative of future growth; as well as the other factors described in our Annual Report on Form 10-K for the year ended December 31, 2023 and updated by our other filings with the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2024 once filed. These factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.
Investor Contact:
Brad Korch
SVP and Head of Investor Relations
720-796-7664
ir@evercommerce.com
Press Contact:
Jeanne Trogan
VP of Corporate Communications
737-465-2897
press@evercommerce.com
FAQ
What strategic alternatives is EverCommerce (EVCM) exploring for its Marketing Technology division?
How will the Marketing Technology division sale affect EVCM's Q4 2024 earnings guidance?
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