Entravision Unveils “Unidos Por El Cambio” to Power Latino Voter Turnout in 2024 Elections
Entravision has launched 'Unidos Por El Cambio', a national Get Out The Vote campaign aimed at empowering and mobilizing Latino voters for the 2024 elections. The initiative focuses on raising awareness, boosting participation, and deepening civic understanding within the Latino community. The campaign features creative video content, culturally-attuned messaging, and a compelling call to action.
Three creative ads anchor the campaign: 'PLEDGE OF ALLEGIANCE', celebrating Latino contributions to American society; 'I MATTER', emphasizing the personal importance of civic involvement; and 'UNIDOS', led by Eduardo Alejandro 'El Flaco' Moreno, encouraging voter registration through Entravision's audio streaming platform, Elboton.com.
Entravision ha lanciato 'Unidos Por El Cambio', una campagna nazionale di mobilitazione al voto volta a potenziare e mobilitare gli elettori latini per le elezioni del 2024. L'iniziativa si concentra su sensibilizzazione, aumento della partecipazione e approfondimento della comprensione civica all'interno della comunità latina. La campagna presenta contenuti video creativi, messaggi culturalmente rilevanti e un appello convincente all'azione.
Tre annunci creativi sostengono la campagna: 'PLEDGE OF ALLEGIANCE', che celebra i contributi latini nella società americana; 'I MATTER', che sottolinea l'importanza personale dell'impegno civico; e 'UNIDOS', guidato da Eduardo Alejandro 'El Flaco' Moreno, che incoraggia la registrazione degli elettori attraverso la piattaforma di streaming audio di Entravision, Elboton.com.
Entravision ha lanzado 'Unidos Por El Cambio', una campaña nacional de movilización al voto destinada a empoderar y movilizar a los votantes latinos para las elecciones 2024. La iniciativa se enfoca en concientizar, aumentar la participación y profundizar la comprensión cívica dentro de la comunidad latina. La campaña cuenta con contenido de video creativo, mensajes culturalmente relevantes y un llamado a la acción convincente.
Tres anuncios creativos anclan la campaña: 'PLEDGE OF ALLEGIANCE', que celebra las contribuciones latinas a la sociedad estadounidense; 'I MATTER', que enfatiza la importancia personal de la participación cívica; y 'UNIDOS', liderada por Eduardo Alejandro 'El Flaco' Moreno, animando a la registración de votantes a través de la plataforma de streaming de audio de Entravision, Elboton.com.
Entravision은 2024년 선거를 위해 라틴계 유권자를 Empower하고 mobilize하는 것을 목표로 하는 국가적 투표 참여 캠페인인 'Unidos Por El Cambio'를 시작했습니다. 이 이니셔티브는 인식 제고, 참여 증진 및 시민 의식 심화에 초점을 맞추고 있습니다. 캠페인은 창의적인 비디오 콘텐츠, 문화적으로 적절한 메시지 및 강력한 행동 촉구로 구성됩니다.
세 가지 창의적인 광고가 캠페인을 주도합니다: 'PLEDGE OF ALLEGIANCE', 미국 사회에 대한 라틴계의 기여를 축하하는 광고; 'I MATTER', 시민 참여의 개인적인 중요성을 강조하는 광고; 그리고 'UNIDOS', Eduardo Alejandro 'El Flaco' Moreno가 주도하며 Entravision의 오디오 스트리밍 플랫폼 Elboton.com을 통해 유권자 등록을 독려하는 광고입니다.
Entravision a lancé 'Unidos Por El Cambio', une campagne nationale de mobilisation pour voter visant à autonomiser et mobiliser les électeurs latinos pour les élections de 2024. L'initiative se concentre sur la sensibilisation, l'augmentation de la participation et l'approfondissement de la compréhension civique au sein de la communauté latino. La campagne comprend du contenu vidéo créatif, des messages culturellement adaptés et un appel convaincant à l'action.
Trois publicités créatives ancrent la campagne : 'PLEDGE OF ALLEGIANCE', célébrant les contributions latinos à la société américaine ; 'I MATTER', soulignant l'importance personnelle de l'engagement civique ; et 'UNIDOS', dirigée par Eduardo Alejandro 'El Flaco' Moreno, encourageant l'inscription des électeurs via la plateforme de streaming audio d'Entravision, Elboton.com.
Entravision hat 'Unidos Por El Cambio' ins Leben gerufen, eine nationale Kampagne zur Mobilisierung der Wähler, die darauf abzielt, latinx Wähler für die Wahlen 2024 zu ermächtigen und zu mobilisieren. Die Initiative konzentriert sich auf das Bewusstsein zu schärfen, die Teilnahme zu steigern und das bürgerschaftliche Verständnis zu vertiefen innerhalb der latinx Gemeinschaft. Die Kampagne umfasst kreative Videoinhalte, kulturell abgestimmte Botschaften und einen überzeugenden Aufruf zum Handeln.
Drei kreative Anzeigen bilden das Rückgrat der Kampagne: 'PLEDGE OF ALLEGIANCE', das die Beiträge der Latinos zur amerikanischen Gesellschaft feiert; 'I MATTER', das die persönliche Bedeutung des bürgerschaftlichen Engagements hervorhebt; und 'UNIDOS', geleitet von Eduardo Alejandro 'El Flaco' Moreno, das zur Wählerregistrierung über Entravisions Audio-Streaming-Plattform Elboton.com ermutigt.
- Launch of a nationwide campaign to increase Latino voter turnout, potentially expanding Entravision's audience reach and engagement
- Utilization of Entravision's media platforms for the campaign, potentially increasing user traffic and ad revenue
- Collaboration with popular personalities like Eduardo Alejandro Moreno, which may boost campaign effectiveness and audience appeal
- None.
A National Campaign Designed to Empower, Educate, and Mobilize the Latino Community, Driving Unprecedented Civic Participation This November
Launching this week, Entravision’s "Unidos Por El Cambio" is more than just a campaign initiative—it’s a nationwide call to action aimed at awakening the influential power within the Latino community. This dynamic campaign is laser-focused on raising awareness, boosting participation, and deepening civic understanding, all with the ultimate goal of uniting Latinos to actively shape the country's future through their votes.
“Our mission is clear: to make sure every Latino voice is heard loud and clear at the ballot box this November,” said Michael Christenson, CEO at Entravision. “With Unidos Por El Cambio, we are going beyond sharing information & offering resources. We want every Latino to recognize the incredible power of their vote and the profound impact they can have on the future of our nation.”
“Unidos Por El Cambio” will come to life through a comprehensive national public awareness campaign that features creative video content, culturally-attuned messaging, and an inspiring & compelling call to action. The campaign is anchored by three creative ads to launch the series:
“PLEDGE OF ALLEGIANCE” is an aspirational celebration of the contributions of the Latino community to American society. It captures their everyday lives as they recite the Pledge of Allegiance, highlighting their unwavering commitment to the nation.
“I MATTER” elevates the significance of the statement "I Matter." It seeks to remind the Latino community that their involvement is not only essential, but personal and that their voices hold tremendous power in shaping the future.
“UNIDOS,” led by Eduardo Alejandro “El Flaco” Moreno, a beloved personality from Entravision’s syndicated radio show, “La Bronca Mañana,” mobilizes Latinos to register to vote on Entravision’s audio streaming platform, Elboton.com or the El Boton app.
Entravision is unwavering in its dedication to fostering a culture of civic engagement and ensuring that the Latino community is not only informed but also fully motivated to participate in the upcoming elections. Through the "Unidos Por El Cambio" initiative, Entravision aims to unite the Latino community in a powerful, collective effort that will echo across the nation, driving meaningful and lasting change.
For more details and to see the "Unidos Por El Cambio" campaign, please visit entravision.com/political.
About Entravision Communications Corporation
Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815413267/en/
Fabiola Rangel, Senior Director, Marketing and Communications
fabiola.rangel@entravision.com
Source: Entravision Communications Corporation
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