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Entravision Unveils “Poder Latino” Concert Series

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Entravision Communications has announced the launch of the 'Poder Latino' concert series, a unique initiative aimed at mobilizing and informing the Latino community through music, entertainment, and community engagement. Partnering with Mi Familia en Acción, the series will focus on empowering and uniting Latino voters and promoting civic engagement. With ten concert events across six major Latino markets, featuring top-tier talent, the series kicks off on May 2 in Phoenix, Arizona.

Entravision Communications ha annunciato il lancio della serie di concerti 'Poder Latino', un'iniziativa unica volta a mobilitare e informare la comunità Latina attraverso la musica, l'intrattenimento e l'impegno comunitario. In collaborazione con Mi Familia en Acción, la serie si concentrerà sull'empowerment e sull'unione degli elettori latini e sulla promozione dell'engagement civico. Con dieci eventi concertistici in sei principali mercati latini, e con artisti di primo piano, la serie avrà inizio il 2 maggio a Phoenix, Arizona.
Entravision Communications ha anunciado el lanzamiento de la serie de conciertos 'Poder Latino', una iniciativa única destinada a movilizar e informar a la comunidad latina a través de la música, el entretenimiento y el compromiso comunitario. En asociación con Mi Familia en Acción, la serie se enfocará en empoderar y unir a los votantes latinos promoviendo la participación cívica. Con diez eventos de conciertos en seis grandes mercados latinos, y con talentos de primera línea, la serie comenzará el 2 de mayo en Phoenix, Arizona.
Entravision Communications가 '파워 라티노' 콘서트 시리즈를 시작한다고 발표했습니다. 이는 음악, 엔터테인먼트 및 지역 사회 참여를 통해 라티노 커뮤니티를 동원하고 정보를 제공하는 독특한 이니셔티브입니다. Mi Familia en Acción과 협력하여, 이 시리즈는 라티노 유권자들의 권한을 부여하고 단합시키며 시민 참여를 촉진하는 데 중점을 둘 것입니다. 톱 티어 인재들을 특징으로 하며 여섯 가지 주요 라티노 시장에서 열리는 열 개의 콘서트 이벤트를 통해, 시리즈는 5월 2일 애리조나주 피닉스에서 시작됩니다.
Entravision Communications a annoncé le lancement de la série de concerts 'Poder Latino', une initiative unique visant à mobiliser et informer la communauté latino à travers la musique, le divertissement et l'engagement communautaire. En partenariat avec Mi Familia en Acción, la série se concentrera sur l'autonomisation et l'unité des électeurs latinos et la promotion de l'engagement civique. Avec dix événements de concert dans six principaux marchés latinos, mettant en vedette des talents de premier plan, la série débutera le 2 mai à Phoenix, Arizona.
Entravision Communications hat den Start der 'Poder Latino' Konzertreihe angekündigt, eine einzigartige Initiative, die darauf abzielt, die Latino-Gemeinschaft durch Musik, Unterhaltung und gemeinnütziges Engagement zu mobilisieren und zu informieren. In Zusammenarbeit mit Mi Familia en Acción wird die Serie darauf fokussieren, Latino-Wähler zu ermächtigen und zu vereinen sowie das bürgerliche Engagement zu fördern. Mit zehn Konzertveranstaltungen in sechs großen Latino-Märkten, featuring erstklassige Talente, beginnt die Serie am 2. Mai in Phoenix, Arizona.
Positive
  • Unique and innovative 'Poder Latino' concert series aimed at mobilizing and informing the Latino community through music, entertainment, and community engagement.

  • Partnership with Mi Familia en Acción focuses on empowering and uniting Latino voters and promoting civic engagement.

  • Series spans ten concert events across six major Latino markets, showcasing top-tier talent.

Negative
  • No significant negative aspects reported in the press release.

Fusing Music, Community, and Empowerment to Mobilize the Latino Community

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Entravision Communications Corporation announces the launch of its highly-anticipated “Poder Latino” concert series. This groundbreaking initiative represents a fusion of music, entertainment and community engagement aimed at mobilizing and informing the Latino community.

“We are excited to announce the launch of the 'Poder Latino' concert series, a unique platform poised at the intersection of entertainment and community," said Nestor Rocha, Vice President of Audio Programming at Entravision. “Representing a pioneering initiative within the Latino community, we aim to unite the realms of entertainment and social mobilization like never before. The series will harness the impact of music to inspire unity and catalyze positive change.”

In partnership with Mi Familia en Acción, an organization dedicated to registering Latino voters and promoting civic engagement, the “Poder Latino” concert series promises to be a transformative platform for messages of empowerment and unity. This collaboration reinforces Entravision’s commitment to serving the Latino community and fostering active participation in the political process.

“In this pivotal election year, we are committed to enabling Latino voters and ensuring their voices are heard,” said Jeffery Liberman, President and Chief Operating Officer at Entravision. “Our partnership with Mi Familia en Acción solidifies our shared dedication to voter registration efforts and community advocacy through the power of music & entertainment.”

“We are thrilled to partner with Entravision on the 'Poder Latino' concert series. We know that an engaged, organized electorate is a powerful strength for our democracy,” said Hector Sanchez Barba, President and CEO at Mi Familia en Acción. “This concert series is a critical combination of art and civic participation that benefits the Latino families and the country. We look forward to engaging with our communities through the power of music and organizing.”

Spanning ten concert events and festivals across six major Latino markets, including Phoenix, Los Angeles, Denver, El Paso, Sacramento, and Las Vegas, the series will kick off on May 2 at the Stratus Event Center in Phoenix, Arizona, setting the stage for a series of unforgettable performances and community engagement.

Featuring top-tier headliners such as Los Caimanes de Sinaloa, Los Primos del Este, Alex Favela, Luis Ayala, and Los Valenz, “Poder Latino” promises a diverse lineup of talent that reflects the rich cultural tapestry of the Latino community.

Tickets for the event(s) will be accessible through “El Botón,” Entravision’s streaming platform showcasing 34 radio stations across 10 diverse formats. Those interested are urged to visit ElBoton.com via their mobile devices or desktops to secure their complimentary ticket(s).

“Poder Latino” Concert Series’ Q2 Schedule:

  • May 2, 2024 - “Sólo Con Invitación” - Stratus Event Center, Phoenix, Arizona
  • June 9, 2024 - “El Veranazo” - Pico Rivera Sports Complex, Pico Rivera, California
  • June 27, 2024 - “Fiesta Privada” - Stampede, Denver, Colorado

About Entravision Communications Corporation

Entravision is a global advertising solutions, media and technology company. Over the past three decades, we have strategically evolved into a digital powerhouse, expertly connecting brands to consumers in the U.S., Latin America, Europe, Asia and Africa. Our digital segment, the company’s largest by revenue, offers a full suite of end-to-end advertising services. We have commercial partnerships with global media companies, and marketers can use our Smadex and other platforms to deliver targeted advertising to audiences around the globe. In the U.S., we maintain a diversified portfolio of television and radio stations that target Hispanic audiences and complement our global digital services. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

About Mi Familia en Acción

Mi Familia en Accion’s mission is to advance the Latino community’s policy priorities, by mobilizing Latino power, through year-round activation of the electorate, and investment in local infrastructure.

Mi Familia en Acción’s mission is to build Latino power, through activation of the community and year-round investment in local infrastructure, to advance our priorities. Both organizations have operations in Arizona, California, Colorado, Florida, Georgia, Nevada, North Carolina, and Texas and expansion efforts are underway in Pennsylvania, Michigan, and Wisconsin.

Fabiola Rangel, Senior Director, Marketing and Communications, Entravision

fabiola.rangel@entravision.com



Kristian Ramos, Communications Lead, Mi Familia en Acción

kristianr@mifamiliavota.org

Source: Entravision Communications Corporation

FAQ

When does the 'Poder Latino' concert series kick off?

The 'Poder Latino' concert series kicks off on May 2, 2024, at the Stratus Event Center in Phoenix, Arizona.

Who is Entravision partnering with for the concert series?

Entravision is partnering with Mi Familia en Acción for the 'Poder Latino' concert series.

How many concert events will the series span?

The series will span ten concert events across six major Latino markets.

Where can interested individuals secure tickets for the event(s)?

Tickets for the event(s) can be accessed through 'El Botón,' Entravision's streaming platform, via ElBoton.com on mobile devices or desktops.

Entravision Communication

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