Entravision Reveals Crucial Latino Voter Insights in Nevada and South Texas Ahead of the 2024 Elections
Entravision, in collaboration with BSP Research, conducted a comprehensive survey of Latino registered voters in Nevada and South Texas ahead of the 2024 U.S. elections. The poll, surveying 800 Latino Registered Voters, reveals high engagement but an information gap among Latino voters. Key findings include:
1. 62% of Latino voters are 'almost certain' to vote in November.
2. Over half feel they lack sufficient information about candidates.
3. In Nevada, Harris leads Trump by 18 points among Latino voters.
4. In South Texas, Harris leads Trump by 13 points.
5. Senator Jacky Rosen holds a 30-point lead over Sam Brown in Nevada.
6. Congressman Colin Allred leads Senator Ted Cruz by 19 points in South Texas.
The study highlights the important role of Spanish-language media in informing Latino voters and the potential impact of this demographic on the election outcome.
Entravision, in collaborazione con BSP Research, ha condotto un'indagine approfondita sugli elettori registrati latini in Nevada e Sud Texas in vista delle elezioni statunitensi del 2024. Il sondaggio, che ha coinvolto 800 elettori registrati latini, rivela un alto livello di coinvolgimento ma una mancanza di informazioni tra gli elettori latini. I risultati principali includono:
1. Il 62% degli elettori latini è 'quasi certo' di votare a novembre.
2. Oltre la metà sente di non avere informazioni sufficienti sui candidati.
3. In Nevada, Harris supera Trump di 18 punti tra gli elettori latini.
4. In Sud Texas, Harris ha un vantaggio su Trump di 13 punti.
5. La senatrice Jacky Rosen ha un vantaggio di 30 punti su Sam Brown in Nevada.
6. Il congresista Colin Allred guida il senatore Ted Cruz di 19 punti in Sud Texas.
Lo studio evidenzia il ruolo importante dei media in lingua spagnola nell'informare gli elettori latini e il potenziale impatto di questo gruppo demografico sull'esito delle elezioni.
Entravision, en colaboración con BSP Research, realizó una encuesta completa entre los votantes registrados latinos en Nevada y el Sur de Texas de cara a las elecciones estadounidenses de 2024. La encuesta, que entrevistó a 800 votantes registrados latinos, revela un alto compromiso pero una falta de información entre los votantes latinos. Los hallazgos clave incluyen:
1. El 62% de los votantes latinos están 'casi seguros' de votar en noviembre.
2. Más de la mitad siente que carece de información suficiente sobre los candidatos.
3. En Nevada, Harris lidera a Trump por 18 puntos entre los votantes latinos.
4. En el Sur de Texas, Harris supera a Trump por 13 puntos.
5. La senadora Jacky Rosen tiene una ventaja de 30 puntos sobre Sam Brown en Nevada.
6. El congresista Colin Allred supera al senador Ted Cruz por 19 puntos en el Sur de Texas.
El estudio destaca el papel importante de los medios en español para informar a los votantes latinos y el potencial impacto de este grupo demográfico en el resultado de las elecciones.
Entravision은 BSP Research와 협력하여 2024년 미국 대선을 앞두고 네바다와 남부 텍사스의 라티노 등록 유권자에 대한 종합적인 설문조사를 실시했습니다. 이 설문조사는 800명의 라티노 등록 유권자를 대상으로 했으며, 높은 참여도와 라티노 유권자들 사이의 정보 부족을 드러냈습니다. 주요 결과는 다음과 같습니다:
1. 라티노 유권자의 62%가 11월 투표를 '거의 확실하게' 할 것이라고 응답했습니다.
2. 절반 이상이 후보자에 대한 충분한 정보가 부족하다고 느낍니다.
3. 네바다에서 해리스는 라티노 유권자들 사이에서 트럼프를 18포인트 앞서고 있습니다.
4. 남부 텍사스에서 해리스는 트럼프를 13포인트 앞서 있습니다.
5. 상원 의원 재키 로젠은 네바다에서 샘 브라운을 30포인트 차로 앞서고 있습니다.
6. 콜린 올레드 의원은 남부 텍사스에서 텍사스 상원의원 테드 크루즈를 19포인트 앞서고 있습니다.
이번 연구는 라티노 유권자들에게 정보를 제공하는 데 있어 스페인어 미디어의 중요한 역할과 이 인구집단의 선거 결과에 미칠 수 있는 잠재적 영향을 강조합니다.
Entravision, en collaboration avec BSP Research, a mené une enquête complète auprès des électeurs inscrits latinos dans Nevada et le Sud du Texas en vue des élections américaines de 2024. Le sondage, qui a interrogé 800 électeurs latinos inscrits, révèle un engagement élevé mais un manque d'information parmi les électeurs latinos. Les principales conclusions sont :
1. 62% des électeurs latinos sont 'presque sûrs' de voter en novembre.
2. Plus de la moitié estime manquer d'informations suffisantes sur les candidats.
3. Au Nevada, Harris devance Trump de 18 points parmi les électeurs latinos.
4. Au Sud du Texas, Harris devance Trump de 13 points.
5. La sénatrice Jacky Rosen a une avance de 30 points sur Sam Brown au Nevada.
6. Le congressiste Colin Allred devance le sénateur Ted Cruz de 19 points au Sud du Texas.
L'étude souligne le rôle important des médias en espagnol dans l'information des électeurs latinos et l'impact potentiel de ce groupe démographique sur le résultat des élections.
Entravision hat in Zusammenarbeit mit BSP Research eine umfassende Umfrage unter registrierten Latino-Wählern in Nevada und Südtexas vor den US-Wahlen 2024 durchgeführt. Die Umfrage, die 800 registrierte Latino-Wähler befragte, offenbart ein hohes Engagement, jedoch eine Informationslücke unter den Latino-Wählern. Wichtige Erkenntnisse sind:
1. 62% der latino Wähler sind 'fast sicher', im November zu wählen.
2. Mehr als die Hälfte hat das Gefühl, nicht genügend Informationen über die Kandidaten zu haben.
3. In Nevada führt Harris mit 18 Punkten vor Trump unter den Latino-Wählern.
4. In Südtexas führt Harris mit 13 Punkten vor Trump.
5. Senator Jacky Rosen hat in Nevada einen 30-Punkte-Vorsprung vor Sam Brown.
6. Kongressabgeordneter Colin Allred hat in Südtexas einen 19-Punkte-Vorsprung gegenüber Senator Ted Cruz.
Die Studie hebt die wichtige Rolle der spanischsprachigen Medien bei der Information der Latino-Wähler hervor und das potenzielle Einfluss dieser demografischen Gruppe auf das Wahlergebnis.
- High voter engagement with 62% of Latino voters 'almost certain' to vote
- Strong reliance on Spanish-language media for information (28% of voters)
- Potential for campaigns to influence Latino voters through targeted messaging
- Significant leads for Democratic candidates among Latino voters in surveyed regions
- Information gap among Latino voters about candidates and their platforms
- High percentage of undecided voters in some races, indicating potential volatility
Latino voters are highly engaged but face an information gap, according to a recent survey
Latino voters in
“Our findings underscore the undeniable influence of Latino voters in this election cycle,” said Michael Christenson, CEO of Entravision. “Latino voters are not just participants; they are key decision-makers whose voices will shape the future of this country. We are proud to provide critical insights that will guide campaigns in engaging, connecting and messaging to the powerful Latino community.”
Key Findings from the Entravision-BSP Research Poll:
1. Latino Voters are Engaged and Ready to Vote
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Latino voters are highly engaged, with
62% stating they are “almost certain” to vote in November and nearly80% indicating they probably or almost certainly will vote. This strong engagement is consistent among high Spanish-language media users and those in Spanish-speaking households.
2. A Hunger for Information
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Despite their eagerness to participate, more than half of Latino voters feel they lack sufficient information to make informed choices for the Presidential or Senate elections. Voters are receptive to campaign messaging, with
50% reporting that an advertisement influenced their view of a candidate, and66% seeking additional information after exposure to campaign ads. -
Notably,
28% of Latino voters rely on Spanish-language TV or radio for crucial information, with67% watching Spanish entertainment programming on TV and73% listening to Spanish music.
Presidential Candidates:
3. Head-to-Head Matchups
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In
Nevada , Harris leads Trump by 18 points (53% to35% ), and inSouth Texas , by 13 points (50% to37% ). -
However, only
28% of Latino voters feel “very well informed” about Harris’ policy agenda, compared to36% for Trump.
Senate Candidates:
4.
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Incumbent Senator Jacky Rosen holds a comfortable 30-point lead over challenger Sam Brown (
53% to22% ) in a head-to-head match-up, though a quarter of Latino voters remain undecided. Rosen’s favorability (45% ) outpaces Brown’s (27% ). Additionally, Brown has room to grow with his base, as23% of Nevada Latino Republicans are still completely undecided.
5. S. Texas: Colin Allred vs Ted Cruz
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Congressman Colin Allred leads Senator Ted Cruz by 19 points among Latino voters in
South Texas (48% to29% ), with significant undecideds. Nearly half (48% ) of Latino voters inSouth Texas have yet to form an opinion about him (Allred) or have no opinion at all.
“These results reflect a profound engagement among Latino voters, who are not only eager to participate but are demanding the information they need to make informed decisions,” said Dr. Gary Segura, Co-Founder at BSP Research. “This data is crucial for campaigns looking to connect with Latino voters, particularly through Spanish-language media, which continues to be a trusted source of information.”
As the 2024 election day draws closer, the significance of the Latino vote cannot be overstated. Entravision and BSP Research are dedicated to ensuring that the voices of Latino voters are at the center of the national dialogue. Through this proprietary research and our media platforms, Entravision will continue to empower Latinos to help them make informed choices that reflect their values and aspirations.
To obtain a copy of the survey or get learn about Entravision’s voter engagement initiatives, visit https://entravision.com/political/.
About BSP Research
BSP Research is a Latino-owned polling, research and analytics firm headquartered in
About Entravision Communications
Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240814457177/en/
Fabiola Rangel, Senior Director, Marketing and Communications
fabiola.rangel@entravision.com
Marcelo Gaete, EVP of Public & Government Relations
mgaete@entravision.com
Source: Entravision
FAQ
What percentage of Latino voters in Nevada and South Texas are 'almost certain' to vote in the 2024 elections?
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How do Latino voters in South Texas view the Senate race between Colin Allred and Ted Cruz?
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