Entravision and NFL Celebrate a Decade of Partnership with Expanded 3-Year Deal

Rhea-AI Summary

Entravision and the NFL have renewed their partnership for three more years, extending their collaboration through the 2026-2027 NFL season. This deal marks a decade-long alliance aimed at engaging Latino communities across the U.S., where 71% identify as NFL fans. The expanded partnership includes:

- Coverage of 54 games, including Sunday Night Football, Monday Night Football, and the first international game in Brazil
- Postseason coverage of all NFL Playoff games, AFC and NFC Championships, and Super Bowl LIX
- Broadcasting on Entravision's O&O radio stations and affiliate partners like TUDN and Latino Media Network
- A 30-minute pregame show, Pase Completo, featuring Ricardo Celis and Tony Nuñez
- Streaming options via ElBoton.com & mobile app

This partnership aims to deliver culturally relevant sports content to Latino fans, strengthening the NFL's largest ethnic fan base in the U.S.

Entravision and NFL Strengthen Alliance, Bringing Enhanced Game Coverage Across Radio & Audio Streaming

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Entravision is proud to announce the renewal of its longstanding partnership with the National Football League (NFL) through a new three-year radio and audio streaming deal. This extension marks a significant milestone, celebrating a decade of collaboration between the two organizations and securing the partnership through the 2026-2027 NFL season.

This expanded partnership aims to deepen engagement and foster greater affinity for the sport among Latino communities across the U.S., where 71% identify as being fans of the NFL, the largest Latino fan base of any U.S. sports league. The collaboration will continue strengthening efforts to deliver culturally relevant and high-quality sports content that resonates with Latino fans.

"We are thrilled to continue our partnership with the NFL and celebrate this significant ten-year milestone," said Jeffery Liberman, President and Chief Operating Officer at Entravision. "This renewed agreement underscores our commitment to delivering high-quality, culturally relevant sports content to our audiences. The NFL has been an outstanding partner, and we look forward to further strengthening our collaboration over the next three years."

This season, Entravision's prime coverage expands to 54 games and will kick off on Thursday, September 5th, with the Baltimore Ravens facing the two-time defending Super Bowl Champion Kansas City Chiefs. Game coverage will continue throughout the 18-week NFL season, including Sunday Night Football and Monday Night Football games, plus the first-ever international game in Brazil. In addition, Entravision will provide endzone to endzone postseason coverage broadcasting every NFL Playoff game, the AFC and NFC Championships, and Super Bowl LIX in New Orleans on February 9, 2025. All games will air on Entravision’s O&O radio stations plus affiliate partner stations, such as TUDN (TelevisaUnivision) and Latino Media Network.

Entravision’s game day broadcasts will include a pre-game show, live game broadcasts, and post-game analysis. Sunday broadcasts will commence with a 30-minute signature analysis pregame show, Pase Completo, featuring veteran multi-sport announcer, Ricardo Celis and game analyst, Tony Nuñez. The Pase Completo program will also be streamed on Facebook Live, extending its reach to digital audiences.

Additionally, the partnership now includes a streaming offering via Entravision's ElBoton.com & mobile app, ensuring fans have multiple ways to engage with their favorite games.

"We are excited to renew our partnership with Entravision, a valued partner that has played a crucial role in connecting with our Latino fans," said Jackie Chang, NFL Director of Media Strategy and Business Development. "Entravision's dedication to delivering exceptional coverage and engaging content has been instrumental in growing our Latino fan base over the past decade. We look forward to continuing this successful collaboration and providing our fans with unparalleled access to the NFL."

About Entravision Communications Corporation

Entravision is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform, enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at entravision.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240806049599/en/

Karina Cerda

EVP, Sales, Branding & Partnership Marketing

kcerda@entravision.com

Source: Entravision Communications Corporation

FAQ

How long has Entravision been partnered with the NFL?

Entravision has been partnered with the NFL for a decade, and they have just renewed their partnership for another three years, extending through the 2026-2027 NFL season.

What does the new Entravision-NFL partnership include?

The new partnership includes coverage of 54 games, postseason coverage, broadcasting on Entravision's radio stations and affiliate partners, a pregame show called Pase Completo, and streaming options via ElBoton.com and mobile app.

When does Entravision's NFL coverage begin for the new season?

Entravision's NFL coverage for the new season kicks off on Thursday, September 5th, with the Baltimore Ravens facing the Kansas City Chiefs.

What percentage of Latinos in the U.S. are NFL fans according to the press release?

According to the press release, 71% of Latinos in the U.S. identify as being fans of the NFL, making it the largest Latino fan base of any U.S. sports league.

Will Entravision (EVC) broadcast the Super Bowl as part of this deal?

Yes, Entravision (EVC) will broadcast Super Bowl LIX in New Orleans on February 9, 2025, as part of their expanded partnership with the NFL.