STXfilms Closes Deals for Peacock and The Roku Channel to Premiere Missing-Person Thriller My Son Starring James McAvoy and Claire Foy

Rhea-AI Summary

STXfilms, a division of Eros STX Global Corporation (NYSE: ESGC), has secured partnerships with Peacock and Roku to debut the suspense thriller My Son, featuring James McAvoy and Claire Foy. The film will premiere on Peacock on September 15, 2021, and will subsequently be available for free on The Roku Channel starting December 15, 2021. This tailored deal aims to enhance audience reach for all parties involved. The film is directed by Christian Carion and is an English-language adaptation of his French original.

Positive

• Strategic partnership with Peacock and Roku enhances distribution opportunities for 'My Son'.
• The film features high-profile talent, which could attract a larger audience.

Negative

• Potential reliance on partnerships may limit future distribution flexibility.
• The streaming market is highly competitive, which could impact viewer engagement.

• Services to share windows throughout the term of the innovative deal.
• Film to premiere on Peacock September 15, 2021.

BURBANK, Calif.--(BUSINESS WIRE)-- STXfilms, a division of Eros STX Global Corporation (NYSE: ESGC) (“ErosSTX”), has reached deals with Peacock and Roku® to debut the highly anticipated missing-person thriller My Son, starring James McAvoy and Claire Foy. The film, an English-language remake of the hit French thriller, is directed by Christian Carion, who also directed the French film. The announcement was made today by Adam Fogelson, Chairman of the STXfilms Motion Picture Group.

As part of the innovative deal, the partnership will allow both services to share windows throughout the term. The windows for the film were created to offer each service ideal opportunities to reach their respective audiences throughout each year. Peacock will premiere the film first, on September 15, 2021. Starting on December 15, 2021, the film will be available to stream for free on The Roku Channel in the U.S. The deals were negotiated by David Spiegelman for STX.

“We’re thrilled to have worked with Peacock and Roku on this bespoke deal that uniquely tailors everyone's needs and maximizes value for all three companies and our talent partners,” said Fogelson. “The real winners are the Peacock and Roku audiences, who will have the chance to see a daringly original, star-driven movie on the platform of their choice."

“Since we started The Roku Channel in 2017, we’ve worked with strategic partners who help us deliver on our goal of bringing viewers compelling, best-in-class entertainment in a free, ad-supported environment,” said Rob Holmes, Vice President, Programming, Roku. “We’re excited to be partnering with STXfilms to deliver even more great programming, like My Son, to users of The Roku Channel.”

In My Son, when a man’s (McAvoy) only son goes missing, he travels to the town where his ex-wife (Foy) lives in search of answers. To play a man whose life is clouded by mystery, McAvoy was not given a script or dialogue – as was the case in the French film; the character was aware of basic aspects of his story, and improvised and reacted to each moment as it unfolds. The rest of the cast and crew were aware of the scenes. Carion directed his original film the same way, with his lead star improvising the role.

The film is produced by Carion, Laure Irrman for Une Hirondelle, Vincent Maraval and Brahim Chioua for Wild Bunch International, Rebecca O’Brien for Sixteen Films, and Marc Butan for Mad River Pictures.

Mad River International represents the film’s foreign rights.

About STXfilms

STXfilms, a division of Eros STX Global Corporation, is a next-generation film studio that produces, acquires, distributes, and markets motion pictures at scale. From blockbusters like Greenland, Hustlers, Bad Moms, and The Upside to hits like The Gentlemen, Molly’s Game, and The Gift, STXfilms produces star-driven films for a global audience. In just 5 short years, its slate of films has already grossed over $1.8b in global theatrical box office. With a wide range of partners including Universal Pictures Home Entertainment and Showtime (which handle the physical and premium television releases of STXfilms content, respectively), the studio is a fast-growing, industry powerhouse. Upcoming films include Queenpins starring Kristen Bell, Kirby Howell-Baptiste, Paul Walter Hauser, and Vince Vaughn, a new action-comedy film directed by Guy Ritchie and starring Jason Statham, Hugh Grant, Aubrey Plaza, and Josh Hartnett, The Marsh King's Daughter directed by Neil Burger and starring Daisy Ridley and Ben Mendelsohn, American Sole starring Pete Davidson, O’Shea Jackson Jr., Camila Mendes, Offset, and Bad Bunny, The Godmother starring Jennifer Lopez, Universe’s Most Wanted starring Dave Bautista, Muscle starring Vin Diesel and directed by F. Gary Gray, National Champions starring Stephan James and J.K. Simmons, Violence of Action starring Chris Pine, and Greenland: Migration, the sequel to the global hit starring Gerard Butler and Morena Baccarin.

Follow STXfilms for more film content: Twitter (@STXfilms), Instagram (@STXfilms), Facebook (/STXfilms), and YouTube (/STXfilms)

For the latest news and releases from ErosSTX: Twitter (@ErosSTX), Instagram (@ErosSTX), and Facebook (/ErosSTXOfficial)

About Peacock

Peacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language, and reality. NBCUniversal is a subsidiary of Comcast Corporation.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210909006084/en/

Investor Contact:

Drew Borst

EVP, Investor Relations & Business Development

Eros STX Global Corporation

drew@erosstx.com

Press Contact:

Steve Elzer

Elzer & Associates

steve@elzerassociates.com

213-607-3591

Source: Eros STX Global Corporation

FAQ

When will 'My Son' premiere on Peacock?

The film 'My Son' will premiere on Peacock on September 15, 2021.

When will 'My Son' be available on The Roku Channel?

'My Son' will be available for free on The Roku Channel starting December 15, 2021.

Who stars in the film 'My Son'?

The film stars James McAvoy and Claire Foy.

What is the stock symbol for Eros STX Global Corporation?

The stock symbol for Eros STX Global Corporation is ESGC.

What type of film is 'My Son'?

'My Son' is a missing-person thriller directed by Christian Carion.