ENVESTNET AND SALESFORCE PARTNER TO ENHANCE EXPERIENCES FOR FINANCIAL PLANNERS

Rhea-AI Summary

Envestnet and Salesforce have announced a partnership to enhance financial planning experiences for financial services customers in the United States. Through this collaboration, Envestnet's MoneyGuide financial planning capabilities will be integrated into Salesforce's Financial Services Cloud, providing advisors with a seamless platform experience.

Positive

• The partnership aims to deliver a connected and seamless financial planning experience for Envestnet customers using Salesforce's Financial Services Cloud.

• Advisors will have access to a seamless financial planning experience within their CRM platform, integrating Envestnet's award-winning financial planning capabilities.

• The collaboration will provide advisors with the ability to view financial plan information for clients within their CRM, allowing for a seamless 360 view of the client.

• Financial services professionals will be able to target and track clients using actionable segmentation dashboards, simplifying the planning process.

• Advisors can unify customer behavioral and financial data across their practice, enhancing collaboration and productivity within their teams.

Negative

• None.

Partnership to Provide Seamless Financial Planning Experiences for Financial Services Customers in the United States

BERWYN, Pa., May 13, 2024 /PRNewswire/ -- Envestnet, a leading provider of integrated technology, intelligent data, and wealth solutions, and Salesforce, the global leader in CRM, today announced a partnership to deliver a connected and seamless financial planning experience for Envestnet customers using Salesforce's Financial Services Cloud (FSC).     

The goal of the partnership is to deliver a more unified platform experience for wealth advisors and to help solve key pain points including, operating across multiple systems and applications as well as the lack of data parity between CRM and financial planning platforms. With Envestnet's award-winning¹ financial planning capabilities—MoneyGuide—this collaboration will give advisors using Salesforce FSC access to a seamless financial planning experience – from within their CRM platform.

The value of this partnership for advisors and financial services professionals in the United States will include the ability to: 

• View financial plan information for clients within their CRM, gaining a seamless 360 view of the client.
• Target and track clients by where they are in their planning journey using actionable segmentation dashboards.
• Launch directly into the planning household in MoneyGuide to take action.
• Unify customer behavioral and financial data across an advisor's practice.
• Simplify advisor team collaboration with a single source for all financial planning-related activities.

"Our partnership with Envestnet is driven by a shared goal: to deliver innovative solutions that streamline the financial planning process and empower wealth advisors to be more productive," said Eran Agrios, SVP & GM of Financial Services, Salesforce. "Together, we're providing advisors and financial services professionals with the data-driven tools needed to deepen client relationships and guide them in achieving their financial goals." 

Envestnet and Salesforce will be working closely together to preview the combined capabilities at Envestnet's upcoming annual conference Elevate.

"Financial planning is more critical than ever in today's wealth management landscape," said Matt Wilson, Head of MoneyGuide Sales at Envestnet. "Dashboard views provide an advisor insight into their entire book of business. By easily segmenting those clients approaching retirement, for example, an advisor can proactively identify new account and rollover opportunities, income strategies, or potential tax planning strategies. Our collaboration with Salesforce empowers advisors to deliver personalized and comprehensive financial advice to their clients across any life stage and wealth level."

*Salesforce and others mentioned in this press release are among the trademarks of Salesforce, Inc.

Envestnet and Salesforce are separate and unaffiliated firms. This release should not be construed as a recommendation or endorsement of any particular product, service, individual or firm.

About Envestnet

Envestnet is helping to lead the growth of wealth managers and transforming the way financial advice is delivered through its ecosystem of connected technology, advanced insights, and comprehensive solutions – backed by industry-leading service and support. Serving the wealth management industry for 25 years with more than $6 trillion in platform assets—more than 109,000 advisors, 17 of the 20 largest U.S. banks, 48 of the 50 largest wealth management and brokerage firms, more than 500 of the largest RIAs -- thousands of companies, depend on Envestnet technology and services to help drive business growth and productivity, and better outcomes for their clients.  Data as of 3/31/24.

Envestnet refers to the family of operating subsidiaries of the public holding company, Envestnet, Inc. (NYSE: ENV). For a deeper dive into how Envestnet is shaping the future of financial advice, visit www.envestnet.com. Stay connected with us for the latest updates and insights on LinkedIn and X (@ENVintel).

MEDIA CONTACTS:

Amy Norcini
Envestnet
amy.norcini@envestnet.com

Andrew Jennings | JConnelly for Envestnet
envestnetpr@jconnelly.com

¹ 2024 T3 Advisor Software Survey, Envestnet | MoneyGuide 17^th consecutive year ranked #1 financial planning software

View original content to download multimedia:https://www.prnewswire.com/news-releases/envestnet-and-salesforce-partner-to-enhance-experiences-for-financial-planners-302142930.html

SOURCE Envestnet, Inc.

FAQ

What is the partnership between Envestnet and Salesforce about?

Envestnet and Salesforce have partnered to enhance financial planning experiences for financial services customers in the United States.

What platforms will be integrated through this partnership?

Envestnet's MoneyGuide financial planning capabilities will be integrated into Salesforce's Financial Services Cloud.

What benefits will advisors gain from this collaboration?

Advisors will have access to a seamless financial planning experience within their CRM platform, providing a more unified platform experience.

When will the combined capabilities be previewed?

Envestnet and Salesforce will be previewing the combined capabilities at Envestnet's upcoming annual conference Elevate.