Eastman Naia(TM) Showcased at Première Vision Paris

Rhea-AI Summary

Eastman introduces Naia™ Renew ES, an enhanced sustainability fiber with increased recycled content, at PV Paris. The fiber is 60% certified recycled content and 40% sustainable sourced wood pulp, offering eco-conscious alternatives to silk. Naia™ Renew ES showcases elegant drape, silky soft hand, and luxurious luster without compromising sustainability. The fiber received GRS certification in December 2023, ensuring traceability, environmental practices, and chemical restrictions. Eastman's molecular recycling technology enables the increased recycled content, promoting a lower carbon footprint and combating waste pollution. The company expands its distribution partnership with LEFA in Turkey to support Naia™ growth in global markets.

Positive

• Naia™ Renew ES is a sustainable fiber with 60% recycled content and 40% sustainable sourced wood pulp.
• The fiber offers eco-conscious alternatives to silk, providing elegant drape, soft hand, and luxurious luster.
• GRS certification in December 2023 ensures traceability, environmental practices, and chemical restrictions for Naia™ Renew ES.
• Eastman's molecular recycling technology enables increased recycled content, promoting a lower carbon footprint and combating waste pollution.
• Expansion of distribution partnership with LEFA in Turkey supports Naia™ growth in global markets.

Negative

• None.

Collection features Naia™ Renew ES, an enhanced sustainability fiber with increased recycled content.

KINGSPORT, TN / ACCESSWIRE / April 2, 2024 / Eastman

The Naia™ from Eastman team is present at this year's Première Vision Paris, the fashion industry's most anticipated annual event. The booth showcases the Naia™ Renew ES portfolio of innovative, more sustainable fibers with certified recycled content.* PV Paris is Feb. 6-8 at Paris Nord Villepinte, France.

PV Paris is committed to the future of sustainable fashion, bringing together global designers and cutting-edge, eco-focused offerings. Eastman features its latest sustainable textile innovation as well as its newly achieved Global Recycled Standard (GRS) certification.

"We're proud to showcase our fiber with the most sustainable content yet at the world's top event for fashion," said Carolina Sister Cohn, global marketing leader for Eastman's textiles division. "First launched for a pilot project in collaboration with Patagonia in September 2022, Naia™ Renew ES is a game changer for the industry. It's a solution that blends fashion and environmental responsibility. We can't wait to share this new fiber with the world at Première Vision and inspire others to embrace sustainable design."

Naia™ Renew ES is produced from 60% certified recycled content and 40% sustainable sourced wood pulp. It is an eco-conscious alternative to silk and other natural or man-made fibers, assuring elegant drape, silky soft hand and luxurious luster without compromising on sustainability, as the recently launched bridal collection in collaboration with Reformation shows. This sustainable yarn plays a pivotal role in combating waste pollution, reducing reliance on virgin materials and enabling a lower carbon footprint.

Eastman creates value from hard-to-recycle waste that would otherwise go into landfills. The increased recycled content in Naia™ Renew ES is possible through Eastman's molecular recycling technology, which breaks waste down into its molecular building blocks. This process produces a fully traceable and biodegradable cellulosic fiber; TÜV Austria has certified that Naia™ Renew is biodegradable and compostable.

Naia™ Renew received GRS certification in December 2023. This certifies the fiber's recycled content, chain of custody, social and environmental practices, and chemical restrictions. Earned after an independent third-party audit, GRS certification provides increased traceability, environmental principles, social requirements, chemical content and labeling.

"We're honored to share our newly achieved GRS certification at Première Vision this year," said Claudia de Witte, sustainability leader for Eastman textiles. "To make sustainable textiles available to all, we know we must build brand trustworthiness around the world. We can build those relationships with more customers and collaborators around the world, especially when we have credentials like GRS that support our sustainability story."

Turkey is among the global markets where Naia™ continues to grow. To support that growth, Eastman is expanding its existing relationship with LEFA - a distribution company based in Istanbul with a history spanning over 25 years - as the new Naia™ distribution partner in Turkey.

"We are strengthening our position in Turkey; last year we participated in Sustainability Talks Istanbul, and as of April 1, 2024, Naia™ fibers distribution will be entrusted to LEFA," said Ana Costa, commercial manager for Eastman Naia™. "This choice marks an evolution of our organization on the ground, as we will be able to reach our customers faster and more efficiently. We are excited to have LEFA on board, and soon our Turkish partners, who have been successfully served by Texpro as our agent in past years, will experience LEFA's proven reputation for reliability and excellence in distribution and customer service."

Naia™ from Eastman can be found at booth 6D77.

Naia™ trends to expect at PV Paris

The Naia™ collection at this year's PV Paris will showcase ready-to-wear, casual wear, knitwear and sweaters aligning with the projected trends from Promostyl, a forecasting and consulting leader. The garments are inspired by industry trends named "Bioverse Magic", "Turning Off" and "Quiet Luxury". Bioverse Magic will be seen through Naia™ fiber blends that are iridescent, play with light and shine while maintaining beautiful drape, softness and comfort. Turning Off is inspired by nature, so Naia™ blends will be created in natural colors. Finally, the Naia™ booth will take on Quiet Luxury with simple, elegant styles.

*Naia™ Renew recycled content is achieved by allocation of recycled waste material using a GRS-certified mass balance process.

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

For contacts and information

Menabò Group, Naia™ press support: pressoffice@menabo.com

View additional multimedia and more ESG storytelling from Eastman on 3blmedia.com.

Contact Info:
Spokesperson: Eastman
Website: https://www.3blmedia.com/profiles/eastman
Email: info@3blmedia.com

SOURCE: Eastman

View the original press release on accesswire.com

FAQ

What is the composition of Naia™ Renew ES fiber?

Naia™ Renew ES is made from 60% certified recycled content and 40% sustainable sourced wood pulp.

What certification did Naia™ Renew ES receive in December 2023?

Naia™ Renew ES received GRS certification in December 2023, ensuring traceability, environmental practices, and chemical restrictions.

How does Eastman achieve increased recycled content in Naia™ Renew ES?

Eastman uses molecular recycling technology to break waste down into molecular building blocks, enabling increased recycled content in Naia™ Renew ES.

What is the significance of the distribution partnership with LEFA in Turkey?

The partnership with LEFA in Turkey aims to support the growth of Naia™ in global markets by enhancing distribution efficiency and reaching customers faster.

What are the key features of Naia™ Renew ES showcased at PV Paris?

Naia™ Renew ES at PV Paris offers eco-conscious alternatives to silk with elegant drape, soft hand, and luxurious luster, aligning with industry trends like 'Bioverse Magic', 'Turning Off', and 'Quiet Luxury'.