Electrolux Group retains business in Egypt with intention to grow
Electrolux Group has announced its decision to retain its business operations in Egypt following a strategic evaluation of alternatives. The company determined that maintaining the Egyptian business within the Group would generate higher value. The Egyptian operations, which include sales and production of major appliances and water heaters, are profitable and feature strong, well-established brands.
CEO Yannick Fierling stated that the company aims to capitalize on Egypt's growing market, increase market share, and expand exports from the region. This announcement effectively closes the divestment program that was initially announced on July 20, 2023.
Il Gruppo Electrolux ha annunciato la sua decisione di mantenere le operazioni commerciali in Egitto dopo una valutazione strategica delle alternative. L'azienda ha determinato che mantenere il business egiziano all'interno del Gruppo genererebbe un valore maggiore. Le operazioni egiziane, che includono vendita e produzione di grandi elettrodomestici e scaldabagni, sono redditizie e presentano marchi forti e ben consolidati.
Il CEO Yannick Fierling ha dichiarato che l'azienda punta a capitalizzare sul crescente mercato egiziano, aumentare la quota di mercato e espandere le esportazioni dalla regione. Questo annuncio chiude effettivamente il programma di disinvestimento che era stato inizialmente annunciato il 20 luglio 2023.
El Grupo Electrolux ha anunciado su decisión de mantener sus operaciones comerciales en Egipto tras una evaluación estratégica de alternativas. La empresa determinó que mantener el negocio egipcio dentro del Grupo generaría un mayor valor. Las operaciones egipcias, que incluyen venta y producción de grandes electrodomésticos y calentadores de agua, son rentables y cuentan con marcas fuertes y bien establecidas.
El CEO Yannick Fierling declaró que la empresa tiene como objetivo capitalizar el creciente mercado egipcio, aumentar la cuota de mercado y expandir las exportaciones desde la región. Este anuncio cierra efectivamente el programa de desinversión que se anunció inicialmente el 20 de julio de 2023.
일렉트롤룩스 그룹은 전략적 대안 평가 후 이집트에서의 사업 운영을 유지하기로 결정했다고 발표했습니다. 회사는 이집트 사업을 그룹 내에서 유지하는 것이 더 높은 가치를 창출할 것이라고 판단했습니다. 이집트의 운영은 대형 가전 제품 및 온수기 판매 및 생산을 포함하며, 수익성이 높고 강력하고 잘 알려진 브랜드를 보유하고 있습니다.
CEO 야닉 피어링은 회사가 이집트의 성장하는 시장을 활용하고, 시장 점유율을 증가시키며, 이 지역에서의 수출을 확대하는 것을 목표로 하고 있다고 밝혔습니다. 이 발표는 2023년 7월 20일에 처음 발표된 매각 프로그램을 사실상 종료합니다.
Le Groupe Electrolux a annoncé sa décision de maintenir ses opérations commerciales en Égypte à la suite d'une évaluation stratégique des alternatives. L'entreprise a déterminé que le maintien de l'activité égyptienne au sein du Groupe générerait une valeur plus élevée. Les opérations égyptiennes, qui incluent la vente et la production de gros appareils électroménagers et de chauffe-eaux, sont rentables et présentent des marques fortes et bien établies.
Le PDG Yannick Fierling a déclaré que l'entreprise vise à tirer parti du marché en pleine croissance de l'Égypte, à augmenter sa part de marché et à étendre les exportations de la région. Cette annonce met effectivement fin au programme de désinvestissement qui avait été initialement annoncé le 20 juillet 2023.
Die Electrolux Gruppe hat ihre Entscheidung bekannt gegeben, ihre Geschäftstätigkeiten in Ägypten nach einer strategischen Bewertung von Alternativen beizubehalten. Das Unternehmen stellte fest, dass die Beibehaltung des ägyptischen Geschäfts innerhalb der Gruppe einen höheren Wert generieren würde. Die ägyptischen Operationen, die Verkauf und Produktion von Großgeräten und Wasserheizern umfassen, sind profitabel und verfügen über starke, etablierte Marken.
CEO Yannick Fierling erklärte, dass das Unternehmen darauf abzielt, den wachsenden Markt Ägyptens zu nutzen, den Marktanteil zu erhöhen und die Exporte aus der Region auszubauen. Diese Ankündigung schließt effektiv das ursprünglich am 20. Juli 2023 angekündigte Desinvestitionsprogramm ab.
- Egyptian operations are confirmed profitable
- Strong market position with well-established brands in Egypt
- Growth potential in expanding Egyptian market
- Opportunity for export expansion from Egypt
- None.
The business in
"We have a successful business in
The potential divestment of the Group's business in
This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on 24-02-2025 19:00 CET.
CONTACT:
For more information:
Ann-Sofi Jönsson, Investor Relations, +46 73 025 10 05
Electrolux Group Press Hotline, +46 8 657 65 07
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SOURCE Electrolux Group
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