Bumble and bumble Launches in the U.S. Amazon Premium Beauty Store

Rhea-AI Summary

Bumble and bumble has launched its entire range of hairstyling products in the U.S. Amazon Premium Beauty store. The move aims to broaden its reach, offering products and styling expertise to new consumers with the added benefit of fast, free shipping for Prime members. The store will feature popular products including Bb.Hairdresser’s Invisible Oil Heat Protectant Primer and Bb.Thickening Dryspun Texture Spray. Additionally, customers will have access to styling tips and tricks via video content and an interactive styling quiz.

Positive

• Expansion to the U.S. Amazon Premium Beauty store increases potential customer base.
• Prime members benefit from fast, free shipping.
• Customers gain access to a wide range of Bumble and bumble products, including bestsellers.
• Interactive styling quiz and video content enhance the shopping experience.

Negative

• No specific financial benefits like projected revenue increases or sales figures mentioned.

Expanding reach via the U.S. Amazon Premium Beauty store, new consumers can enjoy Bumble and bumble expert hairstyling and easy-to-use products to get their favorite hair looks at home

NEW YORK--(BUSINESS WIRE)-- Bumble and bumble, an expert hairstyling brand, announces its debut in the U.S. Amazon Premium Beauty store bringing its easy-to-use, high-performing products and styling expertise to new consumers in the U.S. Prime members enjoy fast, free shipping on every order.

“The new Bumble and bumble brand store in Amazon Premium Beauty is a styling destination,” said Corey Reese, SVP, Global General Manager, Bumble and bumble. “We are excited to bring our full range of high-performing haircare products to Amazon’s expansive customer base, from our iconic styling products to our diverse range of shampoos and conditioners for all hair types and textures.”

Consumers shopping in the Amazon Premium Beauty store now have access to Bumble and bumble’s signature hair education and expertise, including specially curated tips, tricks and advice from the brand’s renowned team of stylists. Consumers can easily learn how to get their favorite hair looks at home and shop Bumble and bumble’s cruelty-free products to achieve incredible results.

Amazon customers will be able to discover, shop, and experience a wide selection of Bumble and bumble haircare and styling products, including bestsellers Bb.Hairdresser’s Invisible Oil Heat Protectant Primer, Bb.Thickening Dryspun Texture Spray, Sumotech, Bb.Heat Shield Thermal Protection Mist, Bb.Curl Curl Defining Cream, Spray de Mode, Prêt-à-powder, and Bb.Seaweed Air Dry Cream.

Within the Bumble and bumble brand store in Amazon Premium Beauty, consumers will discover Hair Styling 101, which offers easy-to-follow, shoppable “short cuts” video content, and a bespoke Amazon styling quiz, What is your style goal? This new, interactive Bumble and bumble quiz helps consumers discover product to achieve their personal hairstyling goals. Consumers can easily purchase recommended products with the add-to-cart feature.

Dedicated to hairstyling, Bumble and bumble products, born backstage and in the salon, offer incredible results with fan-favorites like Bb.Hairdresser’s Invisible Oil Heat Protectant Primer delivering 86% more hydration instantly*, and Bb.Thickening Dryspun Texture Spray resulting in +40% more volume instantly*.

Follow @bumbleandbumble and @amazon on social and shop the Bumble and bumble brand store in Amazon Premium Beauty at amazon.com/bumbleandbumble.

*Versus untreated hair

ABOUT BUMBLE AND BUMBLE

Bumble and bumble began as a New York City salon in 1977, where Bumble and bumble hairdressers clipped, colored and styled their way into prominence in magazines, on runways, and backstage around the world.

The brand is dedicated to the craft of hairstylists and colorists who are obsessed with technical and artistic excellence through bold self-expression. Bumble and bumble invents products to meet these professionals' exacting standards that are also easy enough for anyone to use. From the iconic, wave-enhancing Surf Spray to the bestselling, mega moisturizing Hairdresser's Invisible Oil range, these well-loved products are used by the pros in Bumble and bumble salons and by millions of people around the world at home every day.

At Bumble and bumble, we believe in really great hair on your own terms.

Our mission — to provide a range of pro-curated, backstage-vetted, high-performing products and techniques inclusive of every hair type, texture, and styling preference so that you can create the hair you want every day, every night, every time.

ABOUT THE ESTÉE LAUDER COMPANIES

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

NYSE: EL

ELC-B

View source version on businesswire.com: https://www.businesswire.com/news/home/20240621144202/en/

Investors: Rainey Mancini

rmancini@estee.com



The Estée Lauder Companies Media: Jill Marvin

jimarvin@estee.com



Bumble and bumble: Amanda Massey

amandam@bumbleandbumble.com

Source: Estée Lauder

FAQ

What is the significance of Bumble and bumble launching on Amazon Premium Beauty?

The launch aims to expand Bumble and bumble's reach to new U.S. consumers, offering their full range of hairstyling products and expertise.

What benefits do Prime members get with Bumble and bumble products on Amazon?

Prime members enjoy fast, free shipping on all Bumble and bumble products.

Which Bumble and bumble products are available on Amazon Premium Beauty?

Products include Bb.Hairdresser’s Invisible Oil Heat Protectant Primer, Bb.Thickening Dryspun Texture Spray, Bb.Heat Shield Thermal Protection Mist, and more.

How does Bumble and bumble enhance the shopping experience on Amazon?

They provide styling tips, tricks, shoppable video content, and an interactive quiz to help consumers find suitable products.

What is unique about Bumble and bumble's products on Amazon?

Their products are cruelty-free and backed by expert hairstyling tips and tricks, aimed at achieving professional results at home.