Edgio Partners with KPS to Support Online Retailers with Their Transition to Composable Web Architecture
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Insights
The collaboration between Edgio and KPS represents a strategic move in the e-commerce and digital transformation sector. The partnership focuses on enhancing the capabilities of KPS's enterprise retail clients through Edgio's edge computing solutions. This is significant as it underscores the growing importance of composable commerce, which allows businesses to select and integrate various software solutions to create a more tailored e-commerce experience.
From a market perspective, this partnership could lead to increased competitiveness for KPS's clients in the online retail space. The ability to rapidly develop and deploy web applications at the edge, coupled with Edgio's iterative migration approach, can reduce time-to-market and improve the overall customer experience. Moreover, the fixed-price bundles offered by Edgio could provide cost efficiency and scalability, potentially leading to higher margins and revenue growth for KPS's clients.
Edgio's headless capabilities and their application platform's features, such as dynamic caching and predictive prefetching, are crucial for businesses aiming to improve their web performance and security. This partnership allows KPS to leverage Edgio's technology to evolve their clients' applications towards a more modular and agile architecture.
It is important to note that moving to a composable web architecture can significantly reduce reliance on monolithic systems, which often hinder innovation due to their inflexibility. The transition to a headless commerce approach is a trend that's gaining traction as it allows for more personalized and engaging user experiences, which are key drivers of customer loyalty and conversion rates.
The announcement of this partnership may have positive implications for the stock market performance of the companies involved, particularly if the collaboration leads to an increase in client acquisition and retention for KPS and a broader adoption of Edgio's technology solutions. Investors will likely monitor the financial metrics such as revenue growth, customer acquisition costs and client lifetime value as indicators of the partnership's success.
In the long-term, if KPS's clients experience enhanced website conversion and customer loyalty as a result of the partnership, it could lead to an upward trend in KPS's revenue streams. Additionally, Edgio's scalable pricing model aligns with business growth, which could attract a wider range of clients, further impacting its market share and financial stability.
Partnership will enable KPS’s retail clients to modernize their websites for scale, innovation and consumer demand
To meet increasingly demanding consumer expectations, KPS’s enterprise retail clients require the flexibility, scalability, agility, speed-to-market and cost efficiency that a composable web architecture provides. With a modular approach at its core, composable commerce enables brands to select best-of-breed solutions and customize a tech stack that more closely reflects their unique business requirements.
After reviewing the market for a technology partner to support them, KPS chose Edgio to help accelerate that composability evolution for their clients. Edgio’s Sites solution enables companies to develop front-end applications at the edge with ease, using 40+ frameworks with automated deployment.
Edgio’s patented iterative migration approach will now allow KPS to evolve their clients’ applications to become headless and more composable over time, rather than through costly one-off implementations, proving value and return at every stage.
Alongside headless capabilities, all the features of the Edgio Applications platform – dynamic caching, real-time customer experience monitoring, predictive prefetching, and best-of-breed security solutions, are easily accessible via fixed-price bundles that can be purchased at an entry level that makes sense to each individual client. This is a game changer for KPS as it means they can offer clients a competitive pricing model that scales with their business growth.
“It's an exciting relationship for KPS, building on our principles of quality, security, and performance that allow us to provide more composable and future-proofed solutions. It provides our clients access to best-of-breed security and online experience capabilities,” said Tim Hillman, CTO (
“With over two decades of experience creating unique digital solutions and exceptional customer experience, KPS is known for helping companies implement best-of-breed technology,” said Emma Whitmore, Group Vice President, EMEA at Edgio. "We are thrilled to be partnering with KPS to deploy high-performing, brand-building experiences that delight their customers. Aligning our security and performance technology with their industry know-how and passion for successful transformations, will mean their retail clients can innovate and adapt quickly to changing business needs.”
About Edgio
Edgio (NASDAQ: EGIO) helps companies deliver online experiences and content faster, safer, and with more control. Its developer-friendly, globally scaled edge network, combined with fully integrated application and media solutions, provides a single platform for the delivery of high-performing, secure web properties and streaming content. Through this fully integrated platform and end-to-end edge services, companies can deliver content quicker and more securely, thus boosting overall revenue and business value. To learn more, visit edg.io and follow us on Twitter, LinkedIn, and Facebook.
About KPS
KPS specialises in composable commerce across the entire customer journey, from app, loyalty and data insights to marketplaces, multichannel retailing and digital growth. Working with leading consumer and business-to-business brands as a trusted partner, KPS creates enduring value by understanding customers, their needs and behaviour, to deliver truly engaging experiences in a rapidly changing environment.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240207602775/en/
Media:
Sally Winship Comollo
swinship-comollo@edg.io
Source: Edgio
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