The 8x8 Brand Reimagined to Power CX Ambitions
8x8 (NASDAQ: EGHT) has unveiled a comprehensive brand transformation, marking a strategic shift towards a more customer-centric future. The rebrand goes beyond aesthetic changes, representing the company's enhanced focus on Customer Experience (CX) transformation. The initiative aligns with 8x8's mission to connect people and organizations through seamless communication, leveraging their integrated platform that combines Contact Center, Unified Communication, and CPaaS APIs. This strategic move responds to evolving CX landscape where customer interactions extend across all employee roles, driven by digital transformation, mobile-first strategies, and AI implementation.
8x8 (NASDAQ: EGHT) ha svelato una completa trasformazione del brand, segnando un cambiamento strategico verso un futuro più orientato al cliente. Il rebranding va oltre i cambiamenti estetici, rappresentando il focus potenziato dell'azienda sulla trasformazione della Customer Experience (CX). L'iniziativa si allinea con la missione di 8x8 di connettere persone e organizzazioni attraverso comunicazioni fluide, sfruttando la loro piattaforma integrata che combina Contact Center, Unified Communication e CPaaS APIs. Questa mossa strategica risponde all'evoluzione del panorama CX, dove le interazioni con i clienti si estendono a tutti i ruoli dei dipendenti, guidate dalla trasformazione digitale, strategie mobile-first e implementazione dell'IA.
8x8 (NASDAQ: EGHT) ha revelado una transformación completa de la marca, marcando un cambio estratégico hacia un futuro más centrado en el cliente. El rebranding va más allá de los cambios estéticos, representando el enfoque mejorado de la compañía en la transformación de la Experiencia del Cliente (CX). La iniciativa se alinea con la misión de 8x8 de conectar personas y organizaciones a través de una comunicación fluida, aprovechando su plataforma integrada que combina Contact Center, Comunicación Unificada y CPaaS APIs. Este movimiento estratégico responde al cambiante panorama de CX donde las interacciones con los clientes se extienden a todos los roles de los empleados, impulsadas por la transformación digital, estrategias móviles y la implementación de IA.
8x8 (NASDAQ: EGHT)는 브랜드의 포괄적인 변형을 발표하며 고객 중심의 미래로 나아가는 전략적 전환을 암시합니다. 이번 리브랜딩은 단순한 미적 변화를 넘어 고객 경험 (CX) 변형에 대한 회사의 강화된 초점을 나타냅니다. 이 이니셔티브는 부드러운 커뮤니케이션을 통해 사람들과 조직을 연결하는 8x8의 사명과 일치하며, 컨택트 센터, 통합 커뮤니케이션 및 CPaaS API를 결합한 통합 플랫폼을 활용합니다. 이 전략적 움직임은 디지털 변형, 모바일 우선 전략 및 AI 구현에 의해 촉진되는 고객 상호 작용이 모든 직원 역할에 확장되는 진화하는 CX 환경에 대응합니다.
8x8 (NASDAQ: EGHT) a dévoilé une transformation complète de sa marque, marquant un changement stratégique vers un avenir plus axé sur le client. Le rebranding va au-delà des changements esthétiques, représentant l'accent renforcé de l'entreprise sur la transformation de l'Expérience Client (CX). L'initiative s'aligne sur la mission d'8x8 de connecter les personnes et les organisations à travers une communication fluide, en tirant parti de leur plateforme intégrée qui combine Centre de Contact, Communication Unifiée et CPaaS APIs. Ce mouvement stratégique répond à l'évolution du paysage CX, où les interactions avec les clients s'étendent à tous les rôles des employés, propulsées par la transformation numérique, des stratégies axées sur le mobile et l'implémentation de l'IA.
8x8 (NASDAQ: EGHT) hat eine umfassende Markenveränderung vorgestellt, die einen strategischen Wandel hin zu einer kundenorientierteren Zukunft markiert. Das Rebranding geht über ästhetische Veränderungen hinaus und spiegelt den verbesserten Fokus des Unternehmens auf die Transformation der Customer Experience (CX) wider. Die Initiative steht im Einklang mit der Mission von 8x8, Menschen und Organisationen durch nahtlose Kommunikation zu verbinden, und nutzt ihre integrierte Plattform, die Contact Center, Unified Communication und CPaaS APIs kombiniert. Dieser strategische Schritt reagiert auf die sich entwickelnde CX-Landschaft, in der die Kundeninteraktionen über alle Mitarbeiterrollen hinweg stattfinden, angetrieben durch digitale Transformation, mobile-first-Strategien und die Implementierung von KI.
- Strategic repositioning to capitalize on growing CX market opportunities
- Integration of multiple communication solutions (Contact Center, Unified Communication, CPaaS) into single platform
- None.
CX Limits Were Meant to be Shattered
“At 8x8, we’re stepping out of the box and our new brand captures the energy and ambition of this exciting next stage. Our transformation is much more than cosmetic, it’s a commitment to relentless innovation and a giant leap in the CX space as we align 8x8 even further around our customers’ successes by taking their CX goals and ambitions to new heights,” said Bruno Bertini, Chief Marketing Officer at 8x8, Inc. ”Brands, much like technology, must evolve to stay relevant in a rapidly changing world. Today, the CX landscape has evolved to include every employee in customer-facing roles, as digital transformation, mobile-first strategies, and AI reshape how organizations interact with customers. Expectations have never been higher and organizations need to partner with a forward-looking vendor to help them take CX to the next level and elevate their business.”
CX and IT Leaders are the Heroes of Transformation
The force behind every customer experience are CX and IT Leaders—part strategist, part problem-solver, and part innovator. These are the visionaries who turn fragmented interactions into seamless experiences; so businesses not only meet but exceed customer expectations. These leaders are the heroes of transformation, and 8x8’s rebrand is a declaration of what it means to be a true partner to these CX and IT leaders, empowering them to deliver seamless, impactful experiences with the 8x8® Platform for CX.
The rebrand is supported by the next phase of 8x8’s platform, advancing and evolving from the first XCaaS® platform that combined cloud unified communications and contact center capabilities, into the industry’s most complete platform for CX. By integrating contact center, unified communications, CPaaS APIs, AI, Microsoft Teams and 8x8 Technology Partner Ecosystem solutions into one platform and eliminating data silos across these solutions, customers can stretch and empower every employee across the organization, turning every team into a customer facing team and every customer interaction into fully integrated journeys.
In an overhyped space where it’s all about the shiny new next feature and the next buzzword, 8x8 believes organizations need not only the best technology but more to be successful. That's the core belief behind the Company’s vision to help customer experience leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction—with one platform, one ecosystem, and one data model. Helping CX and IT leaders unify their CX to conquer the complexity.
Where is 8x8 Going? - Activating Our Purpose at Every Level
Today marks the first step into a reimagined 8x8. The Company is transforming systems, processes, and technology to better track and accelerate business outcomes and empower stronger, strategic partnerships.
“This rebrand reinforces our commitment to solving the real challenges our customers face while driving measurable business outcomes. We are making significant strides into high-value markets which paves the way for mid-market and enterprise growth,” said Samuel Wilson, Chief Executive Officer at 8x8, Inc. “Like never before, we are showcasing our investments in AI, automation, and technology integration which are things that we know make a tangible difference for our customers.”
Experience the new 8x8 brand by:
- Exploring new branding on 8x8.com.
- Reading 8x8 Chief Marketing Officer Bruno Bertini’s blog post.
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Visiting 8x8 at Booth CC-F40 at Call & Contact Expo at the ExCeL Exhibition Centre in
London on November 27-28, 2024. - Registering for 8x8’s CX Mastery Webinar Series.
About 8x8 Inc.
8x8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communication, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, X, and Facebook.
8x8® is a trademark of 8x8, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241121844747/en/
8x8, Inc. Contacts:
Media:
PR@8x8.com
Investor Relations:
Investor.Relations@8x8.com
Source: 8x8, Inc.
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