8x8 Announces New Technology Partner Ecosystem Tier to Empower Technology Partners to Solve Compelling Business Use Cases
- The 8x8 Technology Partner Ecosystem has shown remarkable success with over 72% of customers in 8x8's ideal customer profile having deployed integrations.
- 8x8 XCaaS offers cloud contact center, business phone, video meetings, team chat, and SMS capabilities in a single-vendor solution, with a platform-wide 99.999 percent uptime SLA.
- None.
Insights
The introduction of the SellWith8™ tier by 8x8, Inc. signifies a strategic move to deepen partnerships and enhance the company's go-to-market efforts. This initiative is expected to streamline the integration process for technology partners, enabling them to offer more tailored solutions to customers. By focusing on select partners with specific use cases and security features, 8x8 aims to deliver a more native-like user experience and foster innovation within its ecosystem.
From a market perspective, this approach could potentially increase the competitive advantage of 8x8 by differentiating its services through high-quality integrations. The emphasis on exclusive partnerships and joint go-to-market strategies may lead to increased sales and customer retention rates. However, the success of this tier will largely depend on the execution of these partnerships and the actual market response to the enhanced offerings.
Moreover, the fact that over 72% of customers in 8x8's ideal customer profile have deployed integrations from the Technology Partner Ecosystem suggests a strong existing demand for integrated solutions. The SellWith8 tier could further capitalize on this demand by offering a more seamless and enhanced user experience.
The financial implications of the SellWith8™ tier for 8x8, Inc. and its stakeholders could be significant. By curating a select group of partners, 8x8 is likely aiming to drive higher-quality sales that could improve margins and potentially lead to more predictable revenue streams. The direct collaboration with the product team for roadmap alignment and co-development may result in faster time-to-market for new features, which is critical in the rapidly evolving cloud communications industry.
Additionally, the mention of a financially backed, platform-wide 99.999 percent uptime SLA (Service Level Agreement) emphasizes the company's commitment to reliability and quality of service. This could reassure investors and customers alike, potentially leading to an improved stock valuation and customer loyalty. However, the costs associated with the development of deep integrations and the co-marketing initiatives will need to be monitored to ensure they do not erode the expected financial benefits of the program.
The SellWith8™ tier represents a focused effort by 8x8, Inc. to enhance its technology partner ecosystem through deeper integrations. For technology partners like Awaken Intelligence, this means an opportunity to embed their solutions, such as real-time agent guidance powered by generative AI, more seamlessly within the 8x8 platform. The result is a potential increase in the value proposition of the 8x8 XCaaS™ platform to its customers.
Deep integrations are crucial for providing a frictionless experience and for leveraging the full capabilities of cloud communications and contact center solutions. The success of this initiative will depend on how well these integrations address customer pain points and improve operational efficiencies. The emphasis on security features within the integrations also reflects the growing importance of data protection in cloud-based services, which is a critical concern for businesses of all sizes.
New 8x8 SellWith8™ Tier Offers Exclusive, Highly Curated Experiences and Resources for Partners
This new SellWith8 tier allows select partners to sell directly with 8x8, increase go-to-market efforts, improve the depth of integration, and jointly solve customer pain points. Additional tier features include:
- A highly curated tier of invite-only partners selected for their fit with relevant use cases, capabilities, security features, and more.
- Direct access to the 8x8 product team for roadmap alignment and co-development for tight integrations and to provide a native-like user experience for tier partners and their customers.
- Exclusive joint go-to-market alignment, including co-marketing promotion and demand generation, sales strategy coordination, events, and incentives across companies and channel partners.
Awaken Intelligence, an inaugural SellWith8 partner, offers an integration with the 8x8 Contact Center that provides real-time agent guidance and assistance, supported by generative AI.
“The 8x8 Technology Partner Ecosystem has already demonstrated remarkable success in meeting the business needs of customers and we’re honored to be one of the first partners to join the SellWith8 tier of the program,” said Simon Black, CEO of Awaken Intelligence. “Initial customer integrations showcase the beginning of what we believe will be a fruitful partnership, allowing us to expand our use case capabilities and attract new customers.”
The 8x8 Technology Partner Ecosystem transforms customer experience and engagement by democratizing seamless, next-generation, native integrations for organizations of all sizes without requiring complex, custom development or exorbitant overhead costs that have traditionally only been feasible for the largest enterprises. Over
Built on the 8x8 XCaaS™ (Experience Communications as a Service™) platform open architecture, the program nurtures an ecosystem of leading technology partners that encourages innovation and provides enterprises with the solutions they need to provide their own customers with exceptional experiences.
“To meet the continually evolving needs of customers, technology providers need to have adaptability and flexibility within their solutions,” said Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8x8, Inc. “Technology Partner Ecosystems are critically important for all contact center vendors; however, the breadth of integration options is only one aspect of a vibrant ecosystem. With SellWith8, 8x8 is focusing on the depth of integrations, and the exclusive nature of SellWith8 allows us to provide customers with a carefully curated set of partners that offer deeper integrations into the platform, frictionless onboarding processes, and better user experiences.”
8x8 XCaaS is an integrated cloud contact center and unified communications platform, which includes cloud contact center, business phone, video meetings, team chat, and SMS capabilities in a single-vendor solution. 8x8 XCaaS is a resilient, secure, and compliant platform, which offers the highest levels of reliability with a financially backed, platform-wide 99.999 percent uptime SLA across an integrated cloud UCaaS and CCaaS solution.
About 8x8 Inc.
8x8, Inc. (NASDAQ: EGHT) is transforming the future of business communications as a leading Software as a Service provider of 8x8 XCaaS™ (Experience Communications as a Service™), an integrated contact center, voice communications, video, chat, and SMS solution built on one global cloud communications platform. 8x8 uniquely eliminates the silos between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) to power the communications requirements of all employees globally as they work together to deliver differentiated customer experiences. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, Twitter and Facebook.
8x8®, 8x8 XCaaS™, Experience Communications as a Service™, Experience Communications Platform™ are trademarks of 8x8, Inc.
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Source: 8x8, Inc.
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