Kount, an Equifax Company, Expands International Presence
Kount, a subsidiary of Equifax (NYSE: EFX), is expanding its operations in the UK and entering markets in Australia, Argentina, Chile, and Peru. The company's digital identity trust and fraud prevention solutions aim to address the increasing demand for secure online transactions amidst rising e-commerce fraud, projected to exceed $200 billion by 2025. Kount's AI-driven capabilities leverage data from 32 billion digital interactions to enhance security and improve customer experiences globally. This expansion aligns with a significant growth forecast for global e-commerce, expected to surpass $5 trillion in 2022.
- Expansion into new markets like Australia, Argentina, Chile, and Peru, enhancing global reach.
- Utilization of AI and machine learning to improve fraud prevention and customer experience, addressing growing e-commerce demands.
- Strong patent portfolio supporting advanced digital trust solutions.
- None.
Organization Grows Operations in United Kingdom; Makes Award-Winning Digital Identity Trust and Fraud Prevention Solutions Available in Latin America and Australia
BOISE, Idaho, May 25, 2022 /PRNewswire/ -- Kount, an Equifax® (NYSE: EFX) company, is expanding its international presence. The organization, which already helps to protect more than 9,000 businesses worldwide, is growing its operations in the United Kingdom and expanding the availability of its award-winning digital identity trust and fraud prevention solutions in Australia, Argentina, Chile and Peru. Kount will also build additional regional professional support services this year to provide localized support for companies working to harness data-driven insights to effectively identify customers, assess risk and opportunity, enhance engagement, and drive revenue growth in an increasingly e-commerce driven economy.
"Consumers around the world are not only becoming more comfortable with online and mobile purchases, they're becoming more demanding of retailers and coming to each transaction with higher expectations," said Brad Wiskirchen, Senior Vice President and General Manager of Kount. "Businesses understand that these consumers want a frictionless, personalized, and satisfying omnichannel experience at every touchpoint. But, with the rapid growth of e-commerce, criminal activity is also growing and businesses need the tools, data, and know-how to detect and prevent fraud."
Data from the United Nations Conference on Trade Development indicates that the percentage of internet users who made purchases online increased from
"Equifax has a unique understanding of the identity verification requirements of each of the 24 countries we serve worldwide," said Lisa Nelson, President of International at Equifax. "Expanding availability of solutions based on the Kount Identity Trust Global Network™ to additional markets will arm more businesses around the world with the advanced Artificial Intelligence (AI) and Machine Learning-driven capabilities needed to fight digital fraud and enhance customer experience."
The result of a strong patent portfolio, the Kount Identity Trust Global Network uses AI and both supervised and unsupervised machine learning to link trust and fraud data signals from 32 billion digital interactions, 17 billion devices, and five billion annual transactions across 200 countries and territories. As more signals are collected and combined with Kount's AI-driven analytic insights, they become more predictive, helping to prevent digital fraud and protect against account takeovers in real time while enabling personalized customer experiences.
Since its founding 16 years ago, the Kount vision has evolved to meet market needs by not only delivering best-in-breed digital trust and fraud prevention solutions but to deliver unmatched digital enablement capabilities that help businesses innovate, grow, and thrive.
Kount was acquired by Equifax in 2021 and is part of the company's U.S. Information Solutions business unit. Kount solutions are available now in Australia, Argentina, Chile, Peru and the U.K. To learn more about Kount, visit www.kount.com.
ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by more than 13,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.
FOR MORE INFORMATION
Kate Walker, for Equifax
mediainquiries@equifax.com
Erik Warila for Kount, an Equifax company
erik.warila@kount.com
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SOURCE Equifax Inc.
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