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TKO Announces Approval of Capital Return Program; Also Announces Strategic Acquisition of Sports Assets From Endeavor

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TKO Group Holdings announced two major initiatives: a capital return program and a strategic acquisition. The board authorized a $2.0 billion share repurchase program and initiated a $75.0 million quarterly cash dividend program. Additionally, TKO reached a $3.25 billion all-equity agreement to acquire Professional Bull Riders (PBR), On Location, and IMG from Endeavor. The transaction will result in Endeavor owning approximately 59% of TKO, with existing shareholders retaining 41%. The acquisition aims to expand TKO's presence in premium sports and enhance revenue streams across media rights, live events, and brand partnerships. The transaction is expected to close in the first half of 2025.

TKO Group Holdings ha annunciato due importanti iniziative: un programma di restituzione di capitale e un'acquisizione strategica. Il consiglio direttivo ha autorizzato un programma di riacquisto di azioni di 2,0 miliardi di dollari e ha avviato un programma di dividendi in cassa trimestrali di 75,0 milioni di dollari. Inoltre, TKO ha raggiunto un accordo di 3,25 miliardi di dollari interamente azionario per acquisire Professional Bull Riders (PBR), On Location e IMG da Endeavor. La transazione porterà Endeavor a possedere circa il 59% di TKO, con gli azionisti esistenti che manterranno il 41%. L'acquisizione ha l'obiettivo di espandere la presenza di TKO nello sport premium e ampliare le fonti di reddito attraverso diritti media, eventi dal vivo e partnership di marca. Si prevede che la transazione possa concludersi nella prima metà del 2025.

TKO Group Holdings anunció dos iniciativas importantes: un programa de restitución de capital y una adquisición estratégica. La junta autorizó un programa de recompra de acciones de 2,0 mil millones de dólares e inició un programa de dividendo en efectivo trimestral de 75,0 millones de dólares. Además, TKO alcanzó un acuerdo de 3,25 mil millones de dólares en acciones para adquirir Professional Bull Riders (PBR), On Location e IMG de Endeavor. La transacción resultará en que Endeavor posea aproximadamente el 59% de TKO, mientras que los accionistas existentes retendrán el 41%. La adquisición tiene como objetivo expandir la presencia de TKO en los deportes de élite y mejorar las fuentes de ingresos a través de derechos de medios, eventos en vivo y asociaciones de marca. Se espera que la transacción se cierre en la primera mitad de 2025.

TKO Group Holdings는 두 가지 주요 이니셔티브를 발표했습니다: 자본 반환 프로그램과 전략적 인수. 이사회는 20억 달러 규모의 자사주 매입 프로그램을 승인하고 7천5백만 달러의 분기 배당금 현금 프로그램을 시작했습니다. 추가로, TKO는 Endeavor로부터 Professional Bull Riders (PBR), On Location, IMG를 인수하기 위한 32억5천만 달러의 전액 주식 합의에 도달했습니다. 이 거래는 Endeavor가 TKO의 약 59%를 소유하고 기존 주주가 41%을 유지하게 될 것입니다. 이 인수는 TKO의 프리미엄 스포츠 존재를 확장하고 미디어 권리, 라이브 이벤트 및 브랜드 파트너십을 통해 수익원을 강화하는 것을 목표로 하고 있습니다. 거래는 2025년 상반기 중에 마무리될 것으로 예상됩니다.

TKO Group Holdings a annoncé deux initiatives majeures : un programme de retour de capital et une acquisition stratégique. Le conseil a autorisé un programme de rachat d'actions de 2,0 milliards de dollars et a lancé un programme de dividende en espèces trimestriel de 75,0 millions de dollars. De plus, TKO a conclu un accord entièrement en actions de 3,25 milliards de dollars pour acquérir Professional Bull Riders (PBR), On Location et IMG auprès d'Endeavor. La transaction donnera à Endeavor environ 59% de TKO, les actionnaires existants conservant 41%. L'acquisition vise à élargir la présence de TKO dans le sport premium et à améliorer les sources de revenus à travers les droits médiatiques, les événements en direct et les partenariats de marque. La transaction devrait se clôturer au cours du premier semestre 2025.

TKO Group Holdings gab zwei wichtige Initiativen bekannt: ein Programm zur Kapitalrückführung und eine strategische Akquisition. Der Vorstand genehmigte ein Aktienrückkaufprogramm in Höhe von 2,0 Milliarden US-Dollar und initiierte ein quartalsweises Bar-Dividendenprogramm in Höhe von 75,0 Millionen US-Dollar. Darüber hinaus hat TKO eine Vereinbarung über 3,25 Milliarden US-Dollar in Aktien abgeschlossen, um Professional Bull Riders (PBR), On Location und IMG von Endeavor zu erwerben. Die Transaktion wird dazu führen, dass Endeavor rund 59% von TKO besitzt, während die bestehenden Aktionäre 41% behalten. Die Akquisition zielt darauf ab, die Präsenz von TKO im Premium-Sport auszubauen und die Einnahmequellen durch Medienrechte, Live-Veranstaltungen und Markenpartnerschaften zu erhöhen. Es wird erwartet, dass die Transaktion in der ersten Hälfte des Jahres 2025 abgeschlossen wird.

Positive
  • Authorization of $2.0 billion share repurchase program
  • Implementation of $75.0 million quarterly dividend program
  • Strategic acquisition of premium sports assets valued at $3.25 billion
  • Expansion into premium sports market with PBR's 1.25 million fans and 285 million household reach
  • Enhanced revenue diversification through media rights, live events, and brand partnerships
Negative
  • Significant dilution for existing shareholders as Endeavor will own 59% of TKO post-transaction
  • Large capital commitment of $3.25 billion in equity

Insights

A significant strategic move combining $2 billion share buyback, $75 million quarterly dividend program and a $3.25 billion acquisition. The share repurchase represents nearly 20% of TKO's market cap, signaling strong confidence in valuation. The acquisition expands TKO's premium sports portfolio through an all-equity deal that maintains balance sheet flexibility.

The transaction structure is notable - Endeavor will own 59% of TKO post-deal, receiving 26.14M operating units. This consolidation strengthens TKO's position in live events and media rights, with potential synergies across UFC and WWE platforms. The capital return program demonstrates robust cash flow generation, with dividends representing approximately $300 million annual shareholder returns.

This acquisition significantly enhances TKO's market position in premium sports entertainment. PBR brings 1.25M annual live attendees and reaches 285M households globally, while On Location's premium experiences portfolio includes marquee events like the Super Bowl and FIFA World Cup. IMG's media rights and content distribution capabilities create vertical integration opportunities.

The strategic fit is compelling - TKO can leverage existing UFC/WWE infrastructure to accelerate growth across newly acquired properties. The combination creates a powerhouse in live sports entertainment with enhanced negotiating power for media rights and sponsorships. Cross-promotional opportunities across properties could drive significant revenue synergies.

Board Authorized $2 Billion Share Repurchase Program and Approved Initiation of Quarterly Cash Dividend Program of $75 Million

All-Equity Transaction Includes Professional Bull Riders, On Location, and IMG

Special Committee of TKO’s Independent Directors Unanimously Recommended Approval of Transaction

NEW YORK--(BUSINESS WIRE)-- TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO), a premium sports and entertainment company, announced today that its board of directors has authorized a share repurchase program of up to $2.0 billion of its Class A common stock and the initiation of a quarterly cash dividend program pursuant to which holders of TKO’s Class A common stock will receive their pro rata share of $75.0 million in quarterly distributions to be made by TKO Operating Company, LLC.

https://pbr.com/ (Graphic: Business Wire)

https://pbr.com/ (Graphic: Business Wire)

Also today, TKO announced it has reached a definitive agreement with Endeavor Group Holdings, Inc. (“Endeavor”) (NYSE: EDR) to acquire Professional Bull Riders (“PBR”), On Location, and IMG in an all-equity transaction valued at $3.25 billion. In addition to complementing TKO’s existing core UFC and WWE businesses, the strategic acquisition of these sports and hospitality assets from Endeavor expands TKO’s operational footprint in the fast-growing premium sports market and enables direct participation in the upside from partner leagues and events.

Ariel Emanuel, Executive Chair and CEO of TKO, said: “Today’s announcements reflect the continued strength of our underlying business and our commitment to deploying capital through a balanced capital allocation strategy, including through our share repurchase program and quarterly cash dividend program. This underscores our continued focus on delivering sustainable long-term value for our shareholders.”

Mark Shapiro, President and COO of TKO, said: “PBR, On Location, and IMG are industry-leading assets that meaningfully enhance TKO’s portfolio and strengthen our position in premium sports globally. Within TKO, they will help power the growth of our revenue streams and position us to capture even more upside from some of the most attractive parts of our sports ecosystem: media rights, live events, ticket sales, premium experiences, brand partnerships, and site fees. These assets are already built into our business strategy at TKO and will serve to further enhance our strong track record of execution across UFC and WWE.”

TRANSACTION EXPANDS TKO’S LEADERSHIP AND POWERS GROWTH IN PREMIUM SPORTS

PBR is the world’s premier bull riding league organizing more than 200 annual live events, welcoming approximately 1.25 million fans, and reaching more than 285 million households in more than 65 territories. PBR CEO and Commissioner Sean Gleason will continue to lead the organization.

On Location is a leading provider of premium experiences for fans attending more than 1,200 sporting events, including the Super Bowl, Ryder Cup, NCAA Final Four, FIFA World Cup 26, and the 2026 and 2028 Olympic and Paralympic Games, in addition to year-round live events organized by UFC and WWE. On Location president Paul Caine will continue to lead the organization.

IMG is one of the world's largest global distributors and producers of sports content, packages and sells media rights and brand partnerships, and provides industry-leading strategic consultancy, digital services, and event management for more than 200 rightsholders. Clients include the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the All England Lawn Tennis & Croquet Club (Wimbledon), EuroLeague Basketball, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. The acquisition of IMG does not include businesses associated with the IMG brand in licensing, models, and tennis representation, nor IMG’s full events portfolio. Adam Kelly will lead IMG as president.

Transaction Details

Under the terms of the agreement, TKO will acquire the Endeavor assets for a total consideration of $3.25 billion, based on the 25-trading-day volume-weighted average price of TKO’s Class A common stock for the period ending on October 23, 2024. Endeavor will receive approximately 26.14 million common units of TKO Operating Company, LLC and will subscribe for an equal number of shares of TKO’s Class B common stock, with Endeavor expected to own approximately 59% of TKO alongside the other existing TKO shareholders, who will own the remaining 41% upon completion of the transaction. The transaction is also subject to purchase price adjustments to be settled in cash and equity.

TKO formed a Special Committee of independent directors of the board to review, negotiate, and consider the proposed transaction. The Special Committee reviewed, negotiated, unanimously approved, and recommended approval of the proposed transaction by TKO’s board of directors. Following formal and unanimous approval by TKO’s board of directors, the definitive agreement was signed, and the transaction was approved by the written consent of stockholders representing a majority of the outstanding voting interests of TKO.

The transaction is subject to the satisfaction of customary closing conditions and required regulatory approvals. No other stockholder approval is required. The transaction is expected to close in the first half of 2025.

Advisors

Morgan Stanley & Co. LLC is serving as financial advisor to TKO. Latham & Watkins LLP is serving as legal advisor to Endeavor. Moelis & Company LLC is serving as financial advisor to the special committee and Skadden, Arps, Slate, Meagher & Flom LLP as legal advisor to the special committee.

CAPITAL RETURN PROGRAM

TKO will determine at its discretion the timing and the amount of any repurchases based on its evaluation of market conditions, share price, and other factors. Repurchases under the share repurchase program may be made in the open market, in privately negotiated transactions or otherwise, and TKO is not obligated to acquire any particular amount under the share repurchase program. The share repurchase program has no expiration, is expected to be completed within approximately three to four years and may be modified, suspended, or discontinued at any time.

TKO’s dividend will be paid quarterly to TKO’s Class A common shareholders. TKO intends to begin making quarterly cash dividend payments on March 31, 2025. Future declarations of quarterly dividends are subject to the determination and discretion of TKO based on its consideration of various factors, such as its results of operations, financial condition, market conditions, earnings, cash flow requirements, restrictions in its debt agreements and legal requirements and other factors that TKO deems relevant.

The share repurchase program authorization and approval to initiate a quarterly cash dividend program are separate from and are not conditional upon TKO closing the acquisition of PBR, On Location, and IMG.

Webcast

TKO will make public a recorded audio webcast at 8 a.m. ET today to discuss this transaction and capital return program. Management will also provide an update on TKO’s expected results for the third quarter of 2024 and full-year guidance expectations, which will be reported on TKO’s earnings call scheduled for Wednesday, November 6, 2024, 5 p.m. ET / 2 p.m. PT. Today’s audio webcast and the accompanying presentation materials can be accessed at investor.tkogrp.com. The link to the webcast, as well as a recording, will also be available on the website after the call concludes.

About TKO

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO includes UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment. Together, our organizations reach more than 1 billion households in approximately 210 countries and territories, and we organize more than 300 live events year-round, attracting more than two million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.

About Endeavor

Endeavor (NYSE: EDR) is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

About PBR

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Team Series—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

About On Location

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Milano Cortina 2026, LA 2028), FIFA, NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

About IMG

IMG is an industry-leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the All England Lawn Tennis & Croquet Club (Wimbledon), EuroLeague Basketball, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. TKO intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding the acquisition transaction, including the anticipated timing for its closing, the expected impacts and benefits therefrom, and the expected share ownership of TKO following its consummation, and expectations regarding TKO’s capital return program, including the purchases under and completion of the share repurchase program and TKO’s dividend program, including the expected timing and amount of dividends thereunder. The words “believe,” “may,” “will,” “estimate,” “potential,” “continue,” “anticipate,” “intend,” “expect,” “could,” “contemplates,” “would,” “project,” “plan,” “target,” and similar expressions are intended to identify forward-looking statements, though not all forward-looking statements use these words or expressions. Any such forward-looking statement represents management’s expectations as of the date of this filing. These statements are neither promises nor guarantees and involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from what is expressed or implied by the forward-looking statements, including, but not limited to: the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect TKO’s businesses and the price of its securities; uncertainties as to the timing of the consummation of the transaction and the possibility that any or all of the various conditions to the consummation of the transaction may not be satisfied or waived; the occurrence of any event, change or other circumstance that could give rise to the termination of the transaction agreement and the transaction; the effect of the announcement, pendency or completion of the transaction on TKO’s business relationships, operating results, and business generally; the transaction may involve unexpected costs, liabilities and/or delays; TKO’s businesses may suffer as a result of uncertainty surrounding the transaction and disruptions of management’s attention due to the transaction; the risk that integration of the transferred businesses post-closing may not occur as anticipated; unfavorable outcome of legal proceedings that may be instituted against TKO following the announcement of the transaction; the risk that TKO’s stock price may decline following the announcement of the transaction; and risks related to the capital return program. These and other important factors discussed in Part I, Item 1A “Risk Factors” in TKO’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, as any such factors may be updated from time to time in TKO’s other filings with the Securities and Exchange Commission could cause actual results to differ materially from those indicated by the forward-looking statements contained in this press release. Forward-looking statements speak only as of the date they are made and, except as may be required under applicable law, TKO undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Website Disclosure

Investors and others should note that TKO announces material financial and operational information to its investors using press releases, SEC filings and public conference calls and webcasts, as well as its Investor Relations site at investor.tkogrp.com. TKO may also use its website as a distribution channel of its material information. In addition, you may automatically receive email alerts and other information about TKO, UFC and WWE when you enroll your email address by visiting the “Investor Email Alerts” option under the Resources tab on investor.tkogrp.com.




TKO

Investors: Seth Zaslow szaslow@tkogrp.com

Media: tko@brunswickgroup.com

Endeavor

Investors: investor@endeavorco.com

Media: press@endeavorco.com

Source: TKO Group Holdings, Inc.

FAQ

What is the value of TKO's share repurchase program?

TKO's board authorized a share repurchase program of up to $2.0 billion of its Class A common stock.

How much is TKO's quarterly dividend payment?

TKO will distribute $75.0 million quarterly to Class A common stockholders, with payments beginning March 31, 2025.

What assets is TKO acquiring from Endeavor?

TKO is acquiring Professional Bull Riders (PBR), On Location, and IMG from Endeavor in a $3.25 billion all-equity transaction.

What will be Endeavor's ownership stake in TKO after the acquisition?

Endeavor will own approximately 59% of TKO, while existing TKO shareholders will retain 41% ownership.

When is the TKO-Endeavor transaction expected to close?

The transaction is expected to close in the first half of 2025, subject to customary closing conditions and regulatory approvals.

Endeavor Group Holdings, Inc.

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