OpenBet Announces Completion of Management Buyout from Endeavor
OpenBet, a leading betting and gaming entertainment company, has announced the completion of its sale by Endeavor Group Holdings (NYSE: EDR) to OB Global Holdings in a management buyout backed by Ariel Emanuel and OpenBet executives. CEO Jordan Levin continues to lead the business.
The company's platform serves 200+ operators worldwide and powers 20+ World Lottery Association members globally. OpenBet is expanding in Brazil, having launched with BandBet and securing additional strategic partnerships. The company is enhancing player protection through Neccton's AI-driven technology and continues investing in innovations like BetBuilder and OpenBet Locator™.
In a separate transaction announced March 19, 2025, Endeavor agreed to sell IMG ARENA, its sports betting data business under OpenBet, to Sportradar. The transaction is expected to close in Q4 2025, subject to regulatory approval.
OpenBet, un'azienda leader nel settore delle scommesse e dell'intrattenimento, ha annunciato il completamento della sua vendita da parte di Endeavor Group Holdings (NYSE: EDR) a OB Global Holdings in un'acquisizione da parte della direzione sostenuta da Ariel Emanuel e dai dirigenti di OpenBet. Il CEO Jordan Levin continua a guidare l'azienda.
La piattaforma dell'azienda serve oltre 200 operatori in tutto il mondo e supporta più di 20 membri della World Lottery Association a livello globale. OpenBet si sta espandendo in Brasile, avendo avviato la collaborazione con BandBet e assicurandosi ulteriori partnership strategiche. L'azienda sta migliorando la protezione dei giocatori attraverso la tecnologia basata sull'IA di Neccton e continua a investire in innovazioni come BetBuilder e OpenBet Locator™.
In una transazione separata annunciata il 19 marzo 2025, Endeavor ha concordato di vendere IMG ARENA, la sua attività di dati sulle scommesse sportive sotto OpenBet, a Sportradar. Si prevede che la transazione si chiuda nel quarto trimestre del 2025, soggetta all'approvazione normativa.
OpenBet, una empresa líder en entretenimiento de apuestas y juegos, ha anunciado la finalización de su venta por parte de Endeavor Group Holdings (NYSE: EDR) a OB Global Holdings en una compra por parte de la dirección respaldada por Ariel Emanuel y los ejecutivos de OpenBet. El CEO Jordan Levin continúa liderando el negocio.
La plataforma de la empresa sirve a más de 200 operadores en todo el mundo y potencia a más de 20 miembros de la World Lottery Association a nivel global. OpenBet se está expandiendo en Brasil, habiendo lanzado con BandBet y asegurando asociaciones estratégicas adicionales. La empresa está mejorando la protección de los jugadores a través de la tecnología impulsada por IA de Neccton y continúa invirtiendo en innovaciones como BetBuilder y OpenBet Locator™.
En una transacción separada anunciada el 19 de marzo de 2025, Endeavor acordó vender IMG ARENA, su negocio de datos de apuestas deportivas bajo OpenBet, a Sportradar. Se espera que la transacción se cierre en el cuarto trimestre de 2025, sujeta a la aprobación regulatoria.
OpenBet는 선도적인 베팅 및 게임 엔터테인먼트 회사로, Endeavor Group Holdings (NYSE: EDR)에서 OB Global Holdings로의 매각이 완료되었음을 발표했습니다. 이번 경영진 매수는 아리엘 에마누엘과 OpenBet 경영진이 지원했습니다. CEO 조던 레빈은 여전히 회사를 이끌고 있습니다.
회사의 플랫폼은 전 세계 200개 이상의 운영자에 서비스를 제공하며, 전 세계 20개 이상의 세계 복권 협회 회원을 지원합니다. OpenBet은 BandBet과 함께 브라질로 확장하고 있으며, 추가 전략적 파트너십을 확보하고 있습니다. 회사는 Neccton의 AI 기반 기술을 통해 플레이어 보호를 강화하고, BetBuilder 및 OpenBet Locator™와 같은 혁신에 지속적으로 투자하고 있습니다.
2025년 3월 19일 발표된 별도의 거래에서 Endeavor는 OpenBet 산하의 스포츠 베팅 데이터 사업인 IMG ARENA를 Sportradar에 매각하기로 합의했습니다. 이 거래는 규제 승인을 조건으로 2025년 4분기에 마감될 것으로 예상됩니다.
OpenBet, une entreprise leader dans le domaine des paris et du divertissement, a annoncé l'achèvement de sa vente par Endeavor Group Holdings (NYSE: EDR) à OB Global Holdings dans le cadre d'un rachat par la direction soutenu par Ariel Emanuel et les dirigeants d'OpenBet. Le PDG Jordan Levin continue de diriger l'entreprise.
La plateforme de l'entreprise sert plus de 200 opérateurs dans le monde et soutient plus de 20 membres de la World Lottery Association à l'échelle mondiale. OpenBet s'étend au Brésil, ayant lancé avec BandBet et sécurisé des partenariats stratégiques supplémentaires. L'entreprise améliore la protection des joueurs grâce à la technologie basée sur l'IA de Neccton et continue d'investir dans des innovations telles que BetBuilder et OpenBet Locator™.
Dans une transaction distincte annoncée le 19 mars 2025, Endeavor a convenu de vendre IMG ARENA, son entreprise de données sur les paris sportifs sous OpenBet, à Sportradar. La transaction devrait être finalisée au quatrième trimestre 2025, sous réserve de l'approbation réglementaire.
OpenBet, ein führendes Unternehmen im Bereich Wett- und Spielunterhaltung, hat den Abschluss seines Verkaufs durch Endeavor Group Holdings (NYSE: EDR) an OB Global Holdings im Rahmen eines von Ariel Emanuel und den Führungskräften von OpenBet unterstützten Management-Buyouts bekannt gegeben. CEO Jordan Levin führt das Unternehmen weiterhin.
Die Plattform des Unternehmens bedient über 200 Betreiber weltweit und unterstützt mehr als 20 Mitglieder der World Lottery Association global. OpenBet expandiert in Brasilien, hat mit BandBet gestartet und zusätzliche strategische Partnerschaften gesichert. Das Unternehmen verbessert den Spielerschutz durch die KI-gestützte Technologie von Neccton und investiert weiterhin in Innovationen wie BetBuilder und OpenBet Locator™.
In einer separaten Transaktion, die am 19. März 2025 angekündigt wurde, stimmte Endeavor zu, IMG ARENA, sein Sportwetten-Datenunternehmen unter OpenBet, an Sportradar zu verkaufen. Der Abschluss der Transaktion wird für das vierte Quartal 2025 erwartet, vorbehaltlich der Genehmigung durch die Aufsichtsbehörden.
- Strong market position with 200+ global operators and 20+ WLA members
- Strategic expansion into Brazil's regulated market with multiple partnerships
- Implementation of AI-driven technology for enhanced player protection
- Continued investment in innovative products (BetBuilder, OpenBet Locator™)
- None.
Insights
Endeavor Group Holdings (NYSE: EDR) has completed the divestiture of OpenBet to OB Global Holdings through a management buyout backed by Endeavor's own CEO Ariel Emanuel and OpenBet executives. This strategic move appears to be part of Endeavor's portfolio optimization strategy, though financial terms remain undisclosed.
The transaction is complemented by a separate agreement announced last week to sell IMG ARENA (OpenBet's sports betting data business) to Sportradar, expected to close in Q4 2025. Until then, OB Global will continue to manage IMG ARENA.
These consecutive divestitures signal Endeavor's systematic exit from the betting technology sector, potentially allowing the company to streamline operations and reallocate resources toward core business segments. The structure of the deal—a management buyout with Emanuel's personal backing—suggests this isn't a distressed sale but rather a strategic portfolio decision.
The unique arrangement where Endeavor's CEO is personally investing in an asset being divested from his own company's portfolio is particularly noteworthy. This structure indicates continued confidence in OpenBet's standalone value proposition while allowing Endeavor to pursue its broader corporate strategy.
Without disclosed financial terms, it's impossible to quantify the immediate impact on Endeavor's balance sheet or future revenue projections. However, given OpenBet's described market position (powering 200+ operators globally) and growth initiatives (expanding in Brazil, strengthening lottery sector presence), this represents the divestiture of what appears to be a valuable, well-positioned asset.
Levin said: “As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment. Our group is extremely excited about OpenBet’s path forward, and we are confident in our business’ long-term growth profile considering our premium product offering, exceptional talent, and existing momentum in the marketplace.”
With a strong foundation built on innovation, scale, and market-leading technology, OpenBet continues to accelerate its growth across key global markets. The company’s best-in-class platform, modular solutions, and deep industry expertise power 200+ operators worldwide, delivering unparalleled performance, security, and reliability in regulated betting and gaming markets globally.
As part of its expansion strategy, OpenBet is advancing its presence in
OpenBet also continues to strengthen its position in the lottery sector, serving as the leading provider to government-owned and government-sponsored operators in sports betting, powering 20+ World Lottery Association (WLA) members globally. The company strengthens its commitment to responsible gaming through Neccton, enhancing player protection and compliance with AI-driven technology. As a WLA Gold Contributor, OpenBet remains at the forefront of regulatory excellence and driving integrity across the industry.
Continued investment in innovation remains key to OpenBet’s success, with solutions such as BetBuilder delivering the industry’s leading same-game parlay experience, and OpenBet Locator™ enabling seamless regulatory compliance. As the company enters its next chapter, it remains focused on empowering operators with trusted technology, deep industry expertise, and a commitment to delivering the next generation of betting and gaming entertainment.
In a separate transaction announced March 19, 2025, as contemplated in the definitive agreement with respect to the OpenBet sale, Endeavor reached an agreement to sell IMG ARENA, Endeavor’s sports betting data business operating under OpenBet, to Sportradar. OB Global will own and continue to manage the IMG ARENA business until the close of the Sportradar transaction, which is subject to regulatory approval and is expected in the fourth quarter of 2025.
Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor. Latham & Watkins LLP acted as legal advisor to Endeavor.
About OpenBet
OpenBet is a world leader in betting and gaming entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the
The company has earned industry recognition through multiple award wins recently, including ‘Safer Gambling Supplier’ at EGR Europe Awards 2025, ‘Sports Betting Supplier’ at EGR North America Awards 2024, ‘Multi-Channel Supplier’ at the EGR B2B Awards 2024, and ‘Sportsbook Platform Supplier’ at the SBC North America Awards 2024.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, OpenBet’s business strategy and future financial and operational performance, and the proposed sale of IMG ARENA to Sportradar and expected timing thereof. The words “believe,” “may,” “will,” “estimate,” “potential,” “continue,” “anticipate,” “intend,” “expect,” “could,” “would,” “project,” “plan,” “target,” and similar expressions are intended to identify forward-looking statements, though not all forward-looking statements use these words or expressions. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees and involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from what is expressed or implied by the forward-looking statements, including but not limited to important factors discussed in Part I, Item 1A. “Risk Factors” in Endeavor’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024. Forward-looking statements speak only as of the date they are made and, except as may be required under applicable law, Endeavor undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250323717400/en/
OpenBet
Press: media@openbet.com
Endeavor
Investors: investor@endeavorco.com
Press: press@endeavorco.com
Source: Endeavor Group Holdings
FAQ
What are the key details of OpenBet's management buyout from Endeavor (EDR)?
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What is happening with IMG ARENA after Endeavor's (EDR) sale of OpenBet?
