Edible Garden Welcomes James Beard Award-Winning Chef JJ Johnson as Culinary Advisor
Edible Garden AG (Nasdaq: EDBL) has announced the appointment of James Beard Award-winning Chef JJ Johnson as Culinary Advisor. Chef JJ, known for his restaurants including FIELDTRIP and Blue Llama Jazz Club, will collaborate with the company to develop new product lines and create innovative flavor profiles. The partnership aims to enhance Edible Garden's USDA Organic herbs and produce offerings while advancing their Zero-Waste Inspired® mission. Chef JJ brings his expertise in West African and Caribbean cuisine, along with his commitment to sustainability and food equity, to help position Edible Garden as 'The Flavor Maker' in sustainable agriculture.
Edible Garden AG (Nasdaq: EDBL) ha annunciato la nomina dello Chef JJ Johnson, vincitore del James Beard Award, come consulente culinario. Lo Chef JJ, noto per i suoi ristoranti, tra cui FIELDTRIP e Blue Llama Jazz Club, collaborerà con l'azienda per sviluppare nuove linee di prodotti e creare profili di sapore innovativi. L'obiettivo della partnership è migliorare l'offerta di erbe e prodotti USDA Organic di Edible Garden, promuovendo al contempo la loro missione ispirata allo Zero-Waste®. Lo Chef JJ porta la sua esperienza nella cucina dell'Africa occidentale e dei Caraibi, insieme al suo impegno per la sostenibilità e l'equità alimentare, per aiutare a posizionare Edible Garden come 'Il Creatore di Sapori' nell'agricoltura sostenibile.
Edible Garden AG (Nasdaq: EDBL) ha anunciado el nombramiento del Chef JJ Johnson, ganador del James Beard Award, como Asesor Culinario. El Chef JJ, conocido por sus restaurantes, incluidos FIELDTRIP y Blue Llama Jazz Club, colaborará con la empresa para desarrollar nuevas líneas de productos y crear perfiles de sabor innovadores. La asociación tiene como objetivo mejorar la oferta de hierbas y productos USDA Organic de Edible Garden, mientras avanza en su misión inspirada en el Zero-Waste®. El Chef JJ aporta su experiencia en la cocina de África Occidental y el Caribe, junto con su compromiso con la sostenibilidad y la equidad alimentaria, para ayudar a posicionar a Edible Garden como 'El Creador de Sabores' en la agricultura sostenible.
에디블 가든 AG (Nasdaq: EDBL)는 제임스 비어드 어워드 수상 셰프 JJ 존슨을 요리 고문으로 임명했다고 발표했습니다. JJ 셰프는 FIELDTRIP과 Blue Llama Jazz Club을 포함한 자신의 레스토랑으로 잘 알려져 있으며, 회사와 협력하여 새로운 제품 라인을 개발하고 혁신적인 맛 프로필을 창조할 것입니다. 이번 파트너십은 에디블 가든의 USDA 유기농 허브 및 농산물 제공을 향상시키고, 제로웨이스트 인스파이어드® 미션을 발전시키는 것을 목표로 하고 있습니다. JJ 셰프는 서아프리카 및 카리브 해음식에 대한 전문성과 지속 가능성 및 식품 형평성에 대한 헌신을 바탕으로 에디블 가든을 지속 가능한 농업 분야의 '맛의 창조자'로 자리매김하는 데 도움을 줄 것입니다.
Edible Garden AG (Nasdaq: EDBL) a annoncé la nomination de Chef JJ Johnson, lauréat du James Beard Award, en tant que conseiller culinaire. Chef JJ, connu pour ses restaurants, notamment FIELDTRIP et Blue Llama Jazz Club, collaborera avec l'entreprise pour développer de nouvelles gammes de produits et créer des profils de saveur innovants. Le partenariat vise à améliorer l'offre d'herbes et de produits USDA Organic d'Edible Garden tout en faisant progresser leur mission inspirée du Zero-Waste®. Chef JJ apporte son expertise en cuisine ouest-africaine et caribéenne, ainsi que son engagement envers la durabilité et l'équité alimentaire, pour aider à positionner Edible Garden comme 'Le Créateur de Saveurs' dans l'agriculture durable.
Edible Garden AG (Nasdaq: EDBL) hat die Ernennung von Chef JJ Johnson, James Beard Award-Gewinner, zum kulinarischen Berater bekannt gegeben. Chef JJ, bekannt durch seine Restaurants wie FIELDTRIP und Blue Llama Jazz Club, wird mit dem Unternehmen zusammenarbeiten, um neue Produktlinien zu entwickeln und innovative Geschmacksprofile zu kreieren. Die Partnerschaft zielt darauf ab, das Angebot an USDA Organic Kräutern und Produkten von Edible Garden zu verbessern und gleichzeitig ihre von Zero-Waste inspirierten® Mission voranzutreiben. Chef JJ bringt seine Expertise in der westafrikanischen und karibischen Küche sowie sein Engagement für Nachhaltigkeit und Lebensmittelgerechtigkeit ein, um Edible Garden als 'Den Geschmacksgeber' in der nachhaltigen Landwirtschaft zu positionieren.
- Partnership with renowned James Beard Award-winning Chef JJ Johnson enhances brand visibility and credibility
- Strategic expansion into culinary innovation and product development
- Alignment with sustainability and food equity initiatives strengthens market positioning
- None.
Renowned chef and cultural tastemaker joins forces with Edible Garden to drive innovation in culinary products and sustainability initiatives
JJ Johnson
BELVIDERE, NJ, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, sustainable produce and products, today announced that celebrated chef and James Beard Award winner, JJ Johnson, will be collaborating with the Company as Culinary Advisor. Chef JJ, known for his innovative approach to West African and Caribbean cuisine and his passion for sustainability and food equity, will collaborate with Edible Garden to further develop the Company’s product line and inspire consumers and chefs alike with exciting new flavor profiles and culinary innovations.
Chef JJ Johnson is best known for his popular restaurants, including fast-casual rice bowl concept, FIELDTRIP, and Blue Llama Jazz Club in Ann Arbor, Michigan. He is also a celebrated author, with his recent book, The Simple Art of Rice, named one of the New York Times Best Cookbooks of 2023. In addition, Chef JJ hosts the hit cooking show Just Eats with Chef JJ on Cleo TV, now in its fifth season.
"We are incredibly excited to welcome Chef JJ Johnson to the Edible Garden family as our Culinary Advisor," said Jim Kras, CEO of Edible Garden. "JJ brings a unique perspective as an award-winning chef, and his expertise in blending global flavors with a strong commitment to sustainability and food justice aligns perfectly with our Zero-Waste Inspired® mission. His leadership and creativity will help shape the future of Edible Garden’s product offerings by developing innovative flavor combinations that elevate everyday meals for home cooks, food enthusiasts, and professional chefs. Through this collaboration, we will spotlight our USDA Organic herbs and produce, inspiring consumers to incorporate sustainable, fresh ingredients into their culinary repertoire. JJ’s passion for sustainable sourcing and food equity will be instrumental in advancing our efforts to create a more nutritious, flavorful future for all, further reinforcing Edible Garden’s reputation as 'The Flavor Maker' and solidifying our leadership in sustainable agriculture and innovative culinary products.”
“I am thrilled to join Edible Garden as Culinary Advisor,” said Chef JJ Johnson. “I have always believed that the freshest ingredients can elevate any dish, and Edible Garden’s commitment to sustainability and innovation aligns with my vision of creating a more equitable and delicious food system. Together, we will inspire cooks of all levels, while also addressing the critical challenges of food justice and sustainability.”
Chef JJ Johnson’s culinary prowess and passion for flavor and innovation have earned him numerous accolades, including the James Beard Foundation Book Award and recognition on Nation’s Restaurant News Power List. In addition to his restaurants and media presence, Chef JJ is widely regarded as a cultural tastemaker and a leading voice on sustainability and food equity in the culinary industry.
A copy of the Company’s latest corporate video is also available here.
ABOUT CHEF JJ JOHNSON
JJ Johnson is an award-winning chef, TV Personality, and Author best known for his barrier-breaking cuisine informed by the Caribbean flavors of his upbringing. His groundbreaking work has earned him numerous accolades, including a prestigious James Beard Foundation Book Award and recognition on the Nation’s Restaurant News Power List twice. He has been featured on multiple television shows, including his television show, 'Just Eats with Chef JJ’, on CLEO TV. Chef JJ's cookbook, "The Simple Art of Rice: Recipes from Around the World for the Heart of Your Table," was listed as one of New York Times Best Cookbooks in 2023.
He is the chef and founder of FIELDTRIP, a made-to-order rice bowl shop that debuted in 2019 with three locations in NYC and one in the Bahamas, Atlantis Paradise Island. Chef JJ highlights rice as a hero ingredient and showcases it in recipes sourced from around the world. As one of the only fast-casual restaurants on Esquire’s “America’s Best New Restaurants” list in 2020, FIELDTRIP utilizes sustainable ingredients and ethically sourced vegetables and proteins, creating a flavorful and diverse dining experience.
JJ Johnson recently took on the role of Culinary Creative Director of Blue LLama, a jazz club in Ann Arbor, Michigan, and has launched a concept with Wonder called Bankside, which brings the oasis of the Atlantic Shore to New Yorkers and New Jerseyians' doorsteps.
Chef JJ is a thought leader, community champion, food justice, and equity advocate. He currently is involved with organizations including Rethink Food, Harlem Grown, and Friends of the Children where he uses his platform to evolve the culinary industry.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes. Furthermore, Edible Garden offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Pulp products go to https://www.pulpflavors.com/. For more information on Vitamin Whey® products go to https://vitaminwhey.com/. For more information on Edible Garden go to https://ediblegardenag.com/.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s ability to improve its financial results, and performance as a public company. The words “believe,” “design,” “expect,” “intend,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions, the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2023 and subsequent quarterly reports. Actual results might differ materially from those explicit or implicit in the forward-looking statements. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
Attachment
FAQ
Who is the new Culinary Advisor for Edible Garden (EDBL)?
What will Chef JJ Johnson do for Edible Garden (EDBL)?
How does Chef JJ Johnson's appointment align with Edible Garden's (EDBL) mission?
