Edible Garden's Pulp Line of USDA Organic Fermented Sauces Now Available at Greens Natural Foods, Enhancing Distribution with the Retailer
Rhea-AI Summary
Edible Garden AG Incorporated (Nasdaq: EDBL) has announced that its Pulp line of fermented, USDA Organic, sustainable gourmet sauces and chili-based products are now available at Green's Natural Foods stores in New York and New Jersey. This expansion deepens Edible Garden's partnership with Green's Natural Foods, a retailer known for its commitment to health and organic products.
Jim Kras, CEO of Edible Garden, expressed satisfaction with the partnership, highlighting the alignment between Edible Garden's mission to provide fresh, locally grown, and sustainable products and Green's Natural Foods' focus on organic and health-conscious offerings. The Pulp line, known for its bold flavors and unique peppers, has received positive feedback from consumers and is expected to continue this trend with Green's Natural Foods' customer base.
Positive
- Expanded distribution of Pulp line to Green's Natural Foods stores in NY and NJ
- Partnership with a retailer aligned with Edible Garden's sustainable and organic product focus
- Positive consumer feedback on the Pulp line's bold flavors and unique peppers
Negative
- None.
Insights
The expansion of Edible Garden's Pulp line into Green's Natural Foods stores represents a moderate positive development for the company. This distribution enhancement aligns well with current consumer trends favoring organic, sustainable and health-conscious products. The partnership with a retailer known for its commitment to organic and natural foods could potentially boost brand visibility and sales in key markets.
However, it's important to note that while this expansion is positive, its impact on overall financial performance may be in the short term. The true test will be in the product's performance and consumer adoption rates in these new locations. Investors should monitor future financial reports for tangible evidence of increased revenue or market share resulting from this expanded distribution.
Edible Garden's strategic move to introduce its Pulp line in Green's Natural Foods stores is a smart positioning play in the competitive specialty foods market. The fermented, USDA Organic sauces tap into multiple trending categories: fermented foods, organic products and bold flavors. This aligns well with the growing consumer interest in gut health and unique taste experiences.
The partnership with Green's Natural Foods, known for its health-conscious customer base, provides a targeted platform for product exposure. However, the success of this move will depend on factors such as pricing strategy, in-store promotion and consumer education about the product's benefits. The company should focus on these aspects to maximize the potential of this distribution expansion.
BELVIDERE, NJ, Sept. 18, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, sustainable produce and products, today announced that its Pulp line of fermented, USDA Organic, sustainable gourmet sauces and chili-based products, are now available at Green’s Natural Foods in New York and New Jersey.
Green's Natural Foods is a retailer designed to meet the unique needs of their diverse customer base. Green's is renowned for its commitment to health, featuring
"We are pleased to deepen our partnership with Greens Natural Foods by bringing our Pulp line of fermented, sustainable gourmet sauces and chili-based products to their stores across New York and New Jersey," said Jim Kras, CEO of Edible Garden. “Green’s Natural Foods has been an exceptional partner in supporting our mission to provide fresh, locally grown, and sustainable products. The addition of the Pulp line allows Edible Garden to further satisfy the growing demand for clean-label, innovative foods that deliver both incredible flavor and health benefits.”
“Since its launch, the Pulp line has garnered enthusiastic feedback from sauce lovers, who appreciate the bold flavors and unique peppers that take their meals from 'Bland to Bold,' aligning perfectly with Edible Garden’s reputation as 'The Flavor Maker.' We are confident that our collaboration with Green’s Natural Foods will continue to generate the same positive response from their loyal customers."
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes. Furthermore, Edible Garden offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Pulp products go to https://www.pulpflavors.com/. For more information on Vitamin Whey® products go to https://vitaminwhey.com/. For more information on Edible Garden go to https://ediblegardenag.com/. A copy of the Company’s latest corporate video is also available here.
Forward Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s ability to improve its financial results, and performance as a public company. The words “believe,” “design,” “expect,” “intend,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions, the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2023 and subsequent quarterly reports. Actual results might differ materially from those explicit or implicit in the forward-looking statements. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
What new products is Edible Garden (EDBL) now offering at Green's Natural Foods?
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