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Edible Garden’s Pulp Flavors Fermented Sustainable Sauces Now Available at Major Big Box Retailer’s Locations in the Midwest

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Edible Garden AG announced the availability of its Pulp sustainable and fermented products at a major big box retailer's locations across the Midwest. This marks a significant expansion following a successful initial soft launch. CEO Jim Kras stated the broad rollout validates strong customer and retail appeal due to the products' unique flavors. This expansion strengthens Edible Garden's market position as 'The Flavor Maker' in the food industry.

Positive
  • Pulp products now available at a major big box retailer across the Midwest, expanding market reach.
  • Successful initial soft launch indicates strong customer and retail appeal.
  • Expansion strengthens Edible Garden's position as 'The Flavor Maker' within the food industry.
Negative
  • The press release lacks specific financial data or sales projections related to the expansion.
  • No information on potential risks or challenges associated with the broader rollout.

Insights

The broad rollout of Edible Garden's Pulp sustainable and fermented products at a major big box retailer across the Midwest is a notable development. From a market perspective, this distribution milestone reflects an expanding footprint that could significantly boost sales and brand visibility. The Midwest market is substantial and increased product availability in this region could lead to higher revenue streams.

Retail partnerships are a critical growth lever for consumer goods companies. Having a presence in a major retailer's locations often leads to heightened consumer trust and recognition. This expansion is likely to enhance Edible Garden's market share in the organic and sustainable produce sector, leveraging the growing consumer trend toward health-conscious and eco-friendly food options.

However, the company must ensure consistent product quality and supply chain efficiency to meet increased demand. Any disruptions could negatively impact their reputation and sales. Given the competitive nature of the food industry, maintaining differentiation through unique product offerings and sustainable practices will be important for long-term success.

Short-term implications: Expect a potential uptick in sales figures due to increased availability. This can positively influence quarterly financial results.

Long-term implications: Sustained growth in market share and brand loyalty, provided the company manages operations effectively and continues to innovate.

This expansion into a major big box retailer's locations is strategically significant for Edible Garden. It's likely to drive revenue growth and improve financial performance. Increased product distribution in the Midwest can enhance economies of scale, potentially reducing per-unit costs and improving margins.

Revenue growth driven by this expansion should be monitored in upcoming earnings reports. Investors should look for corresponding increases in sales volumes and any changes in cost of goods sold (COGS) to evaluate the profitability impact. It is also essential to compare these developments to industry benchmarks and see how Edible Garden stacks up against competitors.

For retail investors, it's important to note that while this news is promising, the company's ability to sustain this growth and manage operational efficiency will critically affect long-term financial health. Additionally, investors should be aware of any increased marketing or logistical expenses that come with such expansions, which could temporarily impact profitability.

Marks a key milestone in Edible Garden’s Midwest distribution

BELVIDERE, NJ, June 06, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, sustainable produce and products, today announced that its Pulp sustainable and fermented products, are now available at a major big box retailer’s locations across the Midwest.

Mr. Jim Kras, Chief Executive Officer of Edible Garden, stated, “We are extremely pleased that, after a successful initial soft launch at new store openings, our unique range of Pulp fermented products is now available across the big box retailer’s locations in the Midwest. We believe this expansion is a significant validation of the strong customer and retail appeal of the products due to their distinctive flavors and ability to enhance taste. As one of our most significant and long-standing partners, this retailer has been instrumental in helping Edible Garden reach a broader audience. This broad rollout not only increases the reach of our innovative products across the Midwest, but also strengthens our position as 'The Flavor Maker' within the food industry.”

ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Pulp products go to https://www.pulpflavors.com/. For more information on Edible Garden go to https://ediblegardenag.com/.

Forward Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s ability to improve its financial results, and performance as a public company. The words “believe,” “design,” “expect,” “intend,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions, the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2023, and subsequent quarterly reports. Actual results might differ materially from those explicit or implicit in the forward-looking statements. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.

Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com



FAQ

What products did Edible Garden launch in the Midwest?

Edible Garden launched its Pulp sustainable and fermented products at a major big box retailer's locations across the Midwest.

When did Edible Garden announce the Midwest expansion?

Edible Garden announced the expansion on June 06, 2024.

How does the Midwest expansion impact Edible Garden's market position?

The expansion strengthens Edible Garden's market position as 'The Flavor Maker' within the food industry.

What is the stock symbol for Edible Garden?

The stock symbol for Edible Garden is EDBL.

What was the result of the initial soft launch for Edible Garden's products?

The initial soft launch was successful, indicating strong customer and retail appeal.

Edible Garden AG Incorporated

NASDAQ:EDBL

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Farm Products
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United States of America
BELVIDERE