Edible Garden’s Kick. Sports Nutrition to Launch Exclusively on Amazon; Partners with Pirawna – Experts in Maximizing Amazon Growth – to Drive a Powerful Market Entry
Edible Garden (Nasdaq: EDBL) announced the planned launch of its new 'Better for You' product line, Kick. Sports Nutrition, exclusively on Amazon in Q1 2025. The company has partnered with Pirawna, experts in Amazon optimization, to ensure a strong market debut.
The product line includes protein powders, plant-based proteins, pre/post-workout formulas, and hydration products, targeting modern athletes seeking high-quality, personalized nutrition. This launch addresses the growing global sports nutrition market, projected to expand from $54.8 billion in 2023 to $103.3 billion by 2032.
Building on Edible Garden's Vitamin Whey protein line, Kick. Sports Nutrition aims to deliver premium performance products at accessible prices. Pirawna, managing over $500 million in annual Amazon revenue, will support the launch with programmatic targeting and competitor keyword optimization strategies.
Edible Garden (Nasdaq: EDBL) ha annunciato il lancio previsto della sua nuova linea di prodotti 'Better for You', Kick. Sports Nutrition, esclusivamente su Amazon nel primo trimestre del 2025. L'azienda ha collaborato con Pirawna, esperti in ottimizzazione su Amazon, per garantire un forte debutto sul mercato.
La linea di prodotti include polveri proteiche, proteine vegetali, formule pre/post-allenamento e prodotti per l'idratazione, rivolta a moderni atleti in cerca di nutrizione personalizzata e di alta qualità. Questo lancio risponde alla crescente domanda nel mercato globale della nutrizione sportiva, previsto in espansione da 54,8 miliardi di dollari nel 2023 a 103,3 miliardi di dollari entro il 2032.
Basandosi sulla linea di proteine Vitamin Whey di Edible Garden, Kick. Sports Nutrition si propone di offrire prodotti premium per le prestazioni a prezzi accessibili. Pirawna, gestendo oltre 500 milioni di dollari di fatturato annuale su Amazon, sosterrà il lancio con strategie di targeting programmatico e ottimizzazione delle parole chiave dei concorrenti.
Edible Garden (Nasdaq: EDBL) anunció el lanzamiento previsto de su nueva línea de productos 'Better for You', Kick. Sports Nutrition, exclusivamente en Amazon en el primer trimestre de 2025. La empresa ha colaborado con Pirawna, expertos en optimización de Amazon, para asegurar un fuerte debut en el mercado.
La línea de productos incluye polvos de proteína, proteínas de origen vegetal, fórmulas pre/post entrenamiento y productos de hidratación, dirigidos a atletas modernos que buscan nutrición de alta calidad y personalizada. Este lanzamiento satisface la creciente demanda en el mercado global de nutrición deportiva, que se prevé que aumente de 54.8 mil millones de dólares en 2023 a 103.3 mil millones de dólares para 2032.
Construyendo sobre la línea de proteínas Vitamin Whey de Edible Garden, Kick. Sports Nutrition tiene como objetivo ofrecer productos de alto rendimiento a precios accesibles. Pirawna, que gestiona más de 500 millones de dólares en ingresos anuales en Amazon, apoyará el lanzamiento con estrategias de segmentación programática y optimización de palabras clave de la competencia.
Edible Garden (Nasdaq: EDBL)은 2025년 1분기에 Kick. Sports Nutrition라는 새로운 'Better for You' 제품 라인의 출시를 발표했습니다. 이 제품은 아마존에서만 독점적으로 판매됩니다. 회사는 아마존 최적화의 전문가인 Pirawna와 협력하여 시장에 강력하게 데뷔할 수 있도록 하고 있습니다.
이 제품 라인은 단백질 파우더, 식물성 단백질, 운동 전후 포뮬러 및 수분 공급 제품을 포함하며, 고품질 개인 맞춤형 영양을 찾는 현대 운동선수를 목표로 하고 있습니다. 이 출시로 인해 2023년 548억 달러에서 2032년에는 1,033억 달러로 성장할 것으로 예상되는 글로벌 스포츠 영양 시장의 수요에 부응하고자 합니다.
Edible Garden의 Vitamin Whey 단백질 라인을 바탕으로 Kick. Sports Nutrition은 접근 가능한 가격의 프리미엄 성능 제품을 제공하는 것을 목표로 하고 있습니다. Pirawna는 연간 5억 달러 이상의 아마존 수익을 관리하며, 프로그램 광고 및 경쟁 키워드 최적화 전략으로 출시를 지원할 것입니다.
Edible Garden (Nasdaq: EDBL) a annoncé le lancement prévu de sa nouvelle ligne de produits 'Better for You', Kick. Sports Nutrition, exclusivement sur Amazon au premier trimestre 2025. L'entreprise s'est associée à Pirawna, experts en optimisation sur Amazon, pour garantir un fort lancement sur le marché.
La ligne de produits comprend des poudres protéinées, des protéines d'origine végétale, des formules pré/post-entraînement et des produits d'hydratation, ciblant des athlètes modernes à la recherche d'une nutrition de haute qualité et personnalisée. Ce lancement répond à la demande croissante du marché mondial de la nutrition sportive, qui devrait passer de 54,8 milliards de dollars en 2023 à 103,3 milliards de dollars d'ici 2032.
En s'appuyant sur la ligne de protéines Vitamin Whey d'Edible Garden, Kick. Sports Nutrition vise à offrir des produits de performance de qualité supérieure à des prix abordables. Pirawna, gérant plus de 500 millions de dollars de revenus annuels sur Amazon, soutiendra le lancement avec des stratégies de ciblage programmatique et d'optimisation des mots-clés concurrentiels.
Edible Garden (Nasdaq: EDBL) hat die geplante Einführung seiner neuen Produktlinie 'Better for You', Kick. Sports Nutrition, ausschließlich auf Amazon im ersten Quartal 2025 bekannt gegeben. Das Unternehmen hat mit Pirawna, Experten für Amazon-Optimierung, zusammengearbeitet, um einen starken Markteintritt zu gewährleisten.
Die Produktlinie umfasst Proteinpulver, pflanzliche Proteine, Pre/Post-Workout-Formeln und Hydratationsprodukte, die moderne Athleten ansprechen, die nach hochwertiger, personalisierter Ernährung suchen. Mit dieser Einführung wird der wachsenden globalen Markt für Sporternährung Rechnung getragen, der von 54,8 Milliarden Dollar im Jahr 2023 auf 103,3 Milliarden Dollar bis 2032 wachsen soll.
Aufbauend auf der Vitamin Whey Proteinlinie von Edible Garden zielt Kick. Sports Nutrition darauf ab, Premium-Leistungsprodukte zu erschwinglichen Preisen anzubieten. Pirawna, das über 500 Millionen Dollar Jahresumsatz bei Amazon verwaltet, wird die Einführung mit programmatischem Targeting und Strategien zur Optimierung von Wettbewerbs-Keywords unterstützen.
- Strategic entry into the growing sports nutrition market projected to reach $103.3B by 2032
- Partnership with established Amazon optimization expert Pirawna
- Expansion of product portfolio beyond existing Vitamin Whey line
- Exclusive Amazon distribution channel reducing initial retail overhead
- Delayed revenue impact as launch scheduled for Q1 2025
- High competition in the saturated sports nutrition market
- Dependency on single distribution channel (Amazon)
Insights
The strategic launch of Kick. Sports Nutrition on Amazon represents a calculated entry into the $54.8 billion sports nutrition market, with projections reaching $103.3 billion by 2032. This move leverages Amazon's dominant e-commerce platform while partnering with Pirawna, which manages $500 million in annual Amazon revenue. The exclusive Amazon launch strategy mirrors successful D2C brands like LMNT and Quest Nutrition, potentially reducing traditional retail overhead and enabling competitive pricing.
The timing aligns with shifting consumer preferences toward clean-label, personalized nutrition products. By targeting diverse athletic segments beyond traditional bodybuilding, including emerging sports like pickleball, Edible Garden is positioning itself to capture market share across multiple consumer segments. The partnership with Pirawna's programmatic targeting capabilities could significantly reduce customer acquisition costs compared to traditional retail channels.
The exclusive Amazon launch strategy, backed by Pirawna's expertise, presents a sophisticated market entry approach. Their status as a Verified Amazon Partner and track record with major nutrition brands suggests potential for optimized conversion rates and reduced marketing costs. The programmatic targeting and competitor keyword optimization strategy could provide a significant competitive advantage in the crowded sports nutrition space.
For a small-cap company like Edible Garden (
Kick. Sports Nutrition
BELVIDERE, NJ, Jan. 14, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced the planned launch of its new “Better for You” product line, Kick. Sports Nutrition, exclusively on Amazon in Q1 2025. To ensure a strong market debut, the Company has partnered with Pirawna, renowned experts in optimizing Amazon workflows to deliver impactful and measurable results.
The Kick. Sports Nutrition product line offers a diverse range of clean-label sports nutrition solutions, including protein powders, plant-based proteins, pre-workout and post-workout formulas, and hydration products. Designed to meet the needs of modern athletes seeking high-quality, personalized nutrition, these products support peak performance while aligning with dietary preferences and active lifestyles. This launch responds to the growing demand for natural, convenient, and affordable options in the rapidly expanding global sports nutrition market, which is projected to grow from
“Building on the success of Edible Garden’s Vitamin Whey advanced protein line, we are proud to introduce Kick. Sports Nutrition—an innovative range of products that deliver premium performance without the premium price tag, launching exclusively on Amazon,” said Jim Kras, CEO of Edible Garden. “Today’s athletes are different. They are not just about getting as big as possible as fast as possible, they demand personalized, clean-label options that enhance performance and prioritize natural ingredients so they can feel good about what they are putting in their bodies. Launching in Q1 2025, Kick. Sports Nutrition directly addresses these changing priorities with an accessible product line tailored to support athletes across various disciplines, from weight training and basketball to pickleball and cross-country running, meeting their needs for high-quality, affordable nutrition.”
“With over 20 years of experience shaping the sports nutrition industry and building iconic brands like Body Fortress, MET-Rx, and Pure Protein, I am excited to lead Kick. Sports Nutrition in redefining the standards for innovation. Our mission goes beyond simply offering products — we are dedicated to transforming the industry with groundbreaking, “Better for You” solutions that meet the ever-evolving needs of today’s athletes. Kick. Sports Nutrition is the right product at the right time, driven by a seasoned team ready to deliver the next wave of innovation.”
“The launch of Kick. Sports Nutrition is bolstered by a strategic partnership with Pirawna, experts in optimizing Amazon workflows to deliver impactful results. Their proven strategies, including programmatic targeting and aggressive competitor keyword optimization, ensure a strong and cost-effective market entry for the brand. By focusing on conversion efficiency and leveraging their position as a Verified Amazon Partner, Pirawna perfectly aligns with Edible Garden’s mission to make high-quality sports nutrition products accessible to a broader audience.”
Jed Rawson, Co-Founder and CEO of Pirawna commented, “At Pirawna, we pride ourselves on being a transformative partner for trusted brands on Amazon. Our ability to optimize workflows, strategically target competitor traffic, and consistently drive impactful conversions sets us apart. With over
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization. In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for your options. Furthermore, Edible Garden offers a line of fresh, sustainable and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party - fresh pickles & krauts.
For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.
A copy of the Company’s latest corporate video is also available here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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