Edible Garden Announces Pulp Sustainable Gourmet Sauces Now Available at Target Retail Locations
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Insights
The strategic placement of Edible Garden's Pulp sustainable gourmet USDA Organic fermented sauces in Target stores across the southeast is a significant development for the company. This partnership with a major retailer like Target not only enhances the product's accessibility to consumers but also serves as a testament to the product's market viability. From a market research perspective, the decision to feature these products exclusively in the Produce section could attract health-conscious consumers who prioritize organic and sustainable products. The inclusion of specific varieties, such as Hungarian Wax, Habanero Carrot Pepper Sauce and Fresno Chili Hot Sauce, indicates a targeted approach to consumer taste preferences and regional market trends.
Edible Garden's comprehensive marketing campaign, including sampling, geo-targeting, influencer partnerships and promotional pricing, is poised to create a buzz and drive trial among Target shoppers. This could lead to increased brand recognition and customer loyalty, which are critical in the competitive CPG (Consumer Packaged Goods) space. Furthermore, the focus on sustainability and USDA Organic certification aligns with growing consumer trends towards environmentally friendly and health-conscious food options, potentially increasing market share within this segment.
The expansion of Edible Garden's distribution network to over 5,000 retail locations, with the addition of Target stores, is a move that could positively impact the company's revenue streams. The financial implications of this expansion could be substantial, considering Target's significant consumer base and the potential for increased product turnover. The launch and subsequent marketing efforts are likely to incur upfront costs, but if the product line resonates with consumers, the long-term benefits could include improved economies of scale and stronger bargaining power with other retail partners.
Investors should monitor the sales performance of the Pulp gourmet sauces post-launch to gauge the effectiveness of the marketing strategies employed. A successful launch could lead to an uptick in the company's stock as the market responds to positive sales figures and the potential for future expansion of product offerings within Target and other retailers. Conversely, if the product fails to gain traction, the financial impact could be detrimental, considering the costs associated with product launches and marketing campaigns.
Edible Garden's focus on controlled environment agriculture (CEA) and its commitment to locally grown, organic and sustainable products reflects a broader industry trend towards sustainable food systems. The USDA Organic certification of the Pulp gourmet sauces underscores the company's dedication to meeting stringent agricultural standards, which include avoiding the use of synthetic fertilizers and pesticides. This resonates with an increasingly eco-conscious consumer base that values transparency in food production.
The partnership with Target could serve as a catalyst for the broader adoption of sustainable food products in mainstream retail. It also sets a precedent for other CEA companies looking to scale their products to a wider audience. The success of this launch could encourage more retailers to stock sustainable and organic products, further propelling the growth of the sustainable food sector. The long-term environmental benefits include reduced carbon footprints and support for sustainable farming practices, aligning with global efforts to combat climate change.
Extensive marketing campaign to support Target launch
Pulp Sustainable Gourmet USDA Organic Fermented Sauces
BELVIDERE, NJ, Jan. 11, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable Produce and products, today announced that Target will begin carrying Edible Garden’s new line of Pulp sustainable gourmet USDA Organic fermented sauces in all of their retail locations across the southeast.
Mr. Jim Kras, Chief Executive Officer of Edible Garden, stated, "We are pleased that Pulp Sustainable Gourmet Sauces are now available at Target retail locations across the southeastern United States. The addition of their southeastern stores represents a significant expansion of our considerable distribution network, which now encompasses more than 5,000 retail locations nationwide, including many big-box retail partners. Target initially plans to carry three of our Pulp gourmet sauces: Hungarian Wax, Habanero Carrot Pepper Sauce, and Fresno Chili Hot Sauce, exclusively in the Produce section of their retail locations. The launch will be accompanied by substantial support, including a comprehensive marketing campaign featuring sampling, geo-targeting, influencer partnerships, and promotional pricing. We are confident that once customers experience our sustainable, USDA Organic, 'Bland to Bold' gourmet sauces, they will be eager for more items from our Pulp product line, allowing us to expand the number of SKUs we supply. Given their nationwide reach, we believe this collaboration with Target will help accelerate the growth and visibility of both Pulp and the Edible Garden brand.”
For more information on Pulp click here.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable Produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1 and US 11,410,249 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products. For more information on Edible Garden go to https://ediblegardenag.com/.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s overall profitability, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “anticipate,” “believe,” “expect,” “looking ahead,” “objective,” “will,” “seek,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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