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ECARX Unveils ECARXperience: Revolutionizing In-Vehicle Interaction with Adaptive AI-Powered Driving Experience

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ECARX Holdings (Nasdaq: ECX) has unveiled ECARXperience, an advanced generative in-vehicle HMI system powered by their proprietary AutoGPT AI large model application. The system features an adaptive interface that evolves in real-time, responding to driving conditions and user preferences.

The technology customizes displays based on weather, time of day, and road conditions, while incorporating safety features like fatigue detection and child monitoring. It integrates navigation, safety systems, and advanced driver assistance into a unified interface. The system includes emotionally intelligent virtual assistants capable of interpreting voice tone and gestures.

According to CEO Ziyu Shen, ECARXperience is designed to scale across different vehicle models and brands, enabling automakers to offer differentiated driving experiences in a competitive market. The technology will be integrated into ECARX's broader solutions matrix to support automotive industry development.

ECARX Holdings (Nasdaq: ECX) ha presentato ECARXperience, un avanzato sistema HMI generativo per veicoli, alimentato dalla loro applicazione proprietaria AutoGPT AI basata su un grande modello. Il sistema offre un'interfaccia adattiva che si evolve in tempo reale, rispondendo alle condizioni di guida e alle preferenze degli utenti.

La tecnologia personalizza i display in base a fattori come il meteo, l'ora del giorno e le condizioni stradali, integrando anche funzionalità di sicurezza come il rilevamento della fatica e il monitoraggio dei bambini. Essa unisce navigazione, sistemi di sicurezza e assistenza avanzata alla guida in un'interfaccia unificata. Il sistema include assistenti virtuali emotivamente intelligenti in grado di interpretare il tono della voce e i gesti.

Secondo il CEO Ziyu Shen, ECARXperience è progettato per essere scalabile su diversi modelli e marchi di veicoli, consentendo ai costruttori di automobili di offrire esperienze di guida differenziate in un mercato competitivo. La tecnologia sarà integrata nella più ampia matrice di soluzioni di ECARX per supportare lo sviluppo dell'industria automobilistica.

ECARX Holdings (Nasdaq: ECX) ha presentado ECARXperience, un avanzado sistema HMI generativo para vehículos, impulsado por su aplicación de modelo grande AutoGPT AI. El sistema cuenta con una interfaz adaptativa que evoluciona en tiempo real, respondiendo a las condiciones de conducción y a las preferencias del usuario.

La tecnología personaliza las pantallas en función del clima, la hora del día y las condiciones de la carretera, al tiempo que incorpora características de seguridad como la detección de fatiga y el monitoreo de niños. Integra navegación, sistemas de seguridad y asistencia al conductor avanzada en una interfaz unificada. El sistema incluye asistentes virtuales emocionalmente inteligentes capaces de interpretar el tono de voz y los gestos.

Según el CEO Ziyu Shen, ECARXperience está diseñado para escalar a través de diferentes modelos y marcas de vehículos, permitiendo a los fabricantes ofrecer experiencias de conducción diferenciadas en un mercado competitivo. La tecnología se integrará en la matriz más amplia de soluciones de ECARX para apoyar el desarrollo de la industria automotriz.

ECARX Holdings (Nasdaq: ECX)가 ECARXperience를 공개했습니다. 이는 자사의 독점 모델인 AutoGPT AI를 기반으로 한 진보된 차량 내 HMI 시스템입니다. 이 시스템은 실시간으로 진화하는 적응형 인터페이스를 제공하며, 주행 조건과 사용자 선호에 반응합니다.

이 기술은 날씨, 시간대 및 도로 조건에 따라 디스플레이를 맞춤화하며, 피로 감지 및 아동 모니터링과 같은 안전 기능을 통합합니다. 내비게이션, 안전 시스템 및 고급 운전 보조 기능을 통합된 인터페이스로 제공합니다. 이 시스템은 음성 톤과 제스처를 해석할 수 있는 감정적으로 지능적인 가상 비서를 포함합니다.

CEO Ziyu Shen에 따르면, ECARXperience는 다양한 차량 모델과 브랜드에 걸쳐 확장 가능하도록 설계되어 있으며, 자동차 제조업체가 경쟁 시장에서 차별화된 주행 경험을 제공할 수 있도록 합니다. 이 기술은 자동차 산업 발전을 지원하기 위해 ECARX의 더 넓은 솔루션 매트릭스에 통합될 것입니다.

ECARX Holdings (Nasdaq: ECX) a dévoilé ECARXperience, un système HMI génératif avancé pour véhicules, alimenté par leur application de modèle large AutoGPT AI. Le système dispose d'une interface adaptative qui évolue en temps réel, répondant aux conditions de conduite et aux préférences des utilisateurs.

La technologie personnalise les affichages en fonction de la météo, de l'heure de la journée et des conditions de la route, tout en intégrant des fonctionnalités de sécurité telles que la détection de la fatigue et la surveillance des enfants. Elle intègre la navigation, les systèmes de sécurité et l'assistance avancée à la conduite dans une interface unifiée. Le système comprend des assistants virtuels émotionnellement intelligents capables d'interpréter le ton de la voix et les gestes.

Selon le PDG Ziyu Shen, ECARXperience est conçu pour être évolutif sur différents modèles et marques de véhicules, permettant aux fabricants de proposer des expériences de conduite différenciées sur un marché concurrentiel. La technologie sera intégrée dans la matrice de solutions plus large d'ECARX pour soutenir le développement de l'industrie automobile.

ECARX Holdings (Nasdaq: ECX) hat ECARXperience vorgestellt, ein fortschrittliches generatives HMI-System für Fahrzeuge, das von ihrer proprietären Anwendung AutoGPT AI mit großem Modell unterstützt wird. Das System verfügt über eine adaptive Benutzeroberfläche, die sich in Echtzeit weiterentwickelt und auf Fahrbedingungen sowie Benutzerpräferenzen reagiert.

Die Technologie passt die Anzeigen basierend auf Wetter, Tageszeit und Straßenbedingungen an und integriert Sicherheitsfunktionen wie Müdigkeitserkennung und Kinderüberwachung. Sie vereint Navigation, Sicherheitssysteme und fortschrittliche Fahrassistenz in einer einheitlichen Benutzeroberfläche. Das System umfasst emotional intelligente virtuelle Assistenten, die in der Lage sind, den Tonfall und Gesten zu interpretieren.

Laut CEO Ziyu Shen ist ECARXperience so konzipiert, dass es auf verschiedene Fahrzeugmodelle und -marken skalierbar ist, sodass Automobilhersteller differenzierte Fahrerlebnisse auf einem wettbewerbsintensiven Markt anbieten können. Die Technologie wird in die breitere Lösungsmatrix von ECARX integriert, um die Entwicklung der Automobilindustrie zu unterstützen.

Positive
  • Launch of innovative AI-powered HMI system with potential for wide market adoption
  • Scalable technology applicable across multiple vehicle brands and models
  • Integration of advanced safety and personalization features
Negative
  • None.

Insights

ECARX's launch of ECARXperience represents a significant step forward in automotive cockpit technology, positioning the company at the forefront of the intelligent vehicle interface revolution. The system addresses several key pain points in current vehicle HMI designs by delivering contextual awareness and adaptation that traditional static interfaces simply cannot match.

What makes this development particularly noteworthy is the integration of their proprietary AutoGPT large model application. This proprietary technology gives ECARX a potential competitive advantage in an increasingly crowded automotive tech space where differentiation is crucial. The ability to customize displays based on environmental factors and driver conditions could meaningfully enhance both the user experience and safety parameters.

From an industry perspective, ECARXperience arrives as automakers are scrambling to differentiate their in-cabin experiences in the face of growing commoditization. By offering a scalable platform that can work across different models and brands, ECARX addresses a critical market need for automakers seeking distinctive user experiences without developing proprietary systems from scratch.

What's most compelling is the system's emphasis on proactive adaptation rather than mere reactive functionality. Features like fatigue detection and child monitoring demonstrate an evolution from merely entertaining passengers to actively contributing to vehicle safety and comfort - a direction the industry has been moving toward but few suppliers have executed effectively.

ECARX's ECARXperience represents a sophisticated application of generative AI in the automotive domain. The company's implementation of AutoGPT for vehicle interfaces demonstrates a strategic technology integration that could create substantial barriers to competition, particularly as first-generation automotive LLMs begin appearing in production vehicles.

The system's ability to interpret contextual cues like voice tone and gestures indicates advanced multimodal AI capabilities that go beyond simple command-response systems found in today's vehicles. This emotional intelligence component potentially addresses a key friction point in current automotive interfaces, where voice systems often fail to understand nuanced user intentions.

What's technically impressive is the real-time adaptation to changing conditions, suggesting ECARX has solved significant computational challenges for in-vehicle deployment of generative AI. Traditional automotive computing architectures struggle with the processing requirements of large language models, so ECARX has likely developed efficient on-device inference or clever edge-cloud hybrid solutions.

The CEO's mention of this being part of a "long-term R&D roadmap" and integration into their "broader technology solutions matrix" suggests ECARXperience isn't a standalone product but rather a foundational technology layer. This approach positions ECARX to potentially capture recurring revenue through continuous software improvements and feature expansion rather than one-time hardware sales - aligning with the industry's shift toward software-defined vehicles and recurring revenue business models.

SHANGHAI, April 14, 2025 (GLOBE NEWSWIRE) -- ECARX Holdings Inc. (Nasdaq: ECX) (“ECARX” or the “Company”), a global mobility tech provider, today announced the launch of ECARXperience, an advanced generative in-vehicle HMI system powered by its proprietary AutoGPT AI large model application, designed to transform the driving experience with a dynamic, generative interface that evolves in real-time to address driver needs, delivering smarter, safer, and more personalized interactions.

ECARXperience simplifies and enhances how drivers and passengers interact with vehicles by introducing an adaptive interface that adjusts in real-time to driving conditions and user preferences. The system customizes displays based on factors like weather, time of day, and road conditions while proactively improving safety and comfort with features such as fatigue detection, child monitoring, and tailored route recommendations. It seamlessly integrates navigation, safety systems, and advanced driver assistance into one cohesive interface, making driving smarter and more intuitive. With emotionally intelligent virtual assistants that interpret voice tone and gestures, ECARXperience delivers natural interactions that prioritize user needs. Together, these features transform the driving experience from passive functionality to active engagement, setting a new standard for intelligent cockpits.

Mr. Ziyu Shen, Chairman and CEO of ECARX, commented, “With ECARXperience, we are redefining what it means to interact with a vehicle. By harnessing the power of AutoGPT, this innovation is designed to scale seamlessly across models and brands, enabling automakers to offer differentiated and personalized driving experience in a highly competitive market. As part of our long-term R&D roadmap, we will integrate ECARXperience into our broader technology solutions matrix, helping global vehicle brands remain at the forefront of technological change and driving the sustainable development of the automotive industry."

About ECARX

ECARX (Nasdaq: ECX) is a global automotive technology provider with capabilities to deliver turnkey solutions for next-generation smart vehicles, from the system on a chip (SoC), to central computing platforms, and software. As automakers develop new electric vehicle architectures from the ground up, ECARX is developing full-stack solutions to enhance the user experience, while reducing complexity and cost.

Founded in 2017 and listed on the Nasdaq in 2022, ECARX now has over 1,900 employees based in 12 major locations in China, UK, USA, Sweden and Germany. The co-founders are two automotive entrepreneurs, Chairman and CEO Ziyu Shen, and Eric Li (Li Shufu), who is also the founder and chairman of Zhejiang Geely Holding Group — with ownership interests in global brands including Lotus, Lynk & Co, Geely Galaxy, Polestar, smart, and Volvo Cars. ECARX also works with other well-known automakers, including Volkswagen Group, FAW and Dongfeng Peugeot-Citroën. To date, ECARX products can be found in over 8.1 million vehicles worldwide.

Forward-Looking Statements

This release contains statements that are forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on management’s beliefs and expectations as well as on assumptions made by and data currently available to management, appear in a number of places throughout this document and include statements regarding, amongst other things, results of operations, financial condition, liquidity, prospects, growth, strategies, and the industry in which we operate. The use of words “expects,” “intends,” “anticipates,” “estimates,” “predicts,” “believes,” “should,” “potential,” “may,” “preliminary,” “forecast,” “objective,” “plan,” or “target,” and other similar expressions are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties that could cause actual results to differ materially, including, but not limited to statements regarding our intentions, beliefs, or current expectations concerning, among other things, results of operations, financial condition, liquidity, prospects, growth, strategies, future market conditions or economic performance and developments in the capital and credit markets and expected future financial performance, and the markets in which we operate.

For a discussion of these and other risks and uncertainties that could cause actual results to differ materially from those expressed in any forward-looking statement, see ECARX’s filings with the U.S. Securities and Exchange Commission. ECARX undertakes no obligation to update or revise forward-looking statements to reflect subsequent events or circumstances, except as required by applicable law.

Investor Contacts:
ir@ecarxgroup.com

Media Contacts:
ecarx@christensencomms.com


FAQ

What are the key features of ECARX's new ECARXperience system?

ECARXperience features real-time adaptive interfaces, fatigue detection, child monitoring, customized displays based on conditions, and emotionally intelligent virtual assistants powered by AutoGPT AI.

How does ECARXperience (ECX) adapt to different driving conditions?

The system adjusts its interface based on weather, time of day, and road conditions while providing tailored route recommendations and safety features.

What is the market impact of ECARXperience for ECARX (ECX)?

ECARXperience is designed to scale across various vehicle models and brands, helping automakers offer differentiated experiences in a competitive market.

How does ECARXperience integrate with vehicle safety systems?

It combines navigation, safety systems, and advanced driver assistance into one cohesive interface, enhancing driving safety and user experience.
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