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Eventbrite Introduces Timed Entry Ticketing, Bringing More Flexibility and Enhanced Experiences to Organizers and Attendees

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Eventbrite has launched a free timed entry tool that allows event organizers to set up and sell multiple daily time slots. The new feature is designed for tours, attractions, classes, and seasonal events, enabling better capacity management and improved attendee experiences. Key features include unlimited free event publishing, consolidated payouts, BOGO promotional options, and simplified mobile check-in. The platform serves over 93 million event-goers and is currently available in the United States, with international expansion planned for coming months.

Eventbrite ha lanciato uno strumento gratuito per l'ingresso a tempo che consente agli organizzatori di eventi di impostare e vendere più fasce orarie giornaliere. Questa nuova funzionalità è pensata per tour, attrazioni, corsi ed eventi stagionali, migliorando così la gestione della capacità e l'esperienza dei partecipanti. Le caratteristiche principali includono la pubblicazione illimitata di eventi gratuiti, pagamenti consolidati, opzioni promozionali BOGO e un check-in mobile semplificato. La piattaforma serve oltre 93 milioni di partecipanti agli eventi ed è attualmente disponibile negli Stati Uniti, con un'espansione internazionale prevista nei prossimi mesi.

Eventbrite ha lanzado una herramienta de entrada gratuita por tiempo que permite a los organizadores de eventos configurar y vender múltiples franjas horarias diarias. Esta nueva función está diseñada para tour, atracciones, clases y eventos estacionales, lo que permite una mejor gestión de la capacidad y mejora la experiencia de los asistentes. Las características clave incluyen publicación de eventos gratuita e ilimitada, pagos consolidados, opciones promocionales BOGO y check-in móvil simplificado. La plataforma atiende a más de 93 millones de asistentes a eventos y actualmente está disponible en los Estados Unidos, con planes de expansión internacional en los próximos meses.

이벤트브라이트는 이벤트 주최자가 매일 여러 시간대 슬롯을 설정하고 판매할 수 있도록 하는 무료 시간 지정 입장 도구를 출시했습니다. 이 새로운 기능은 투어, 명소, 수업 및 계절별 이벤트를 위해 설계되어 더 나은 수용 관리 및 참가자 경험 개선을 가능하게 합니다. 주요 기능으로는 무제한 무료 이벤트 게시, 통합 지급, BOGO 프로모션 옵션, 간소화된 모바일 체크인이 포함됩니다. 이 플랫폼은 9300만 명 이상의 이벤트 참가자를 서비스하고 있으며 현재 미국에서 이용 가능하며, 향후 몇 개월 내에 국제 확장을 계획하고 있습니다.

Eventbrite a lancé un outil d'entrée chronométrée gratuit qui permet aux organisateurs d'événements de mettre en place et de vendre plusieurs créneaux horaires journaliers. Cette nouvelle fonctionnalité est conçue pour les visites, les attractions, les cours et les événements saisonniers, permettant ainsi une meilleure gestion de la capacité et une amélioration de l'expérience des participants. Les caractéristiques clés comprennent la publication illimitée d'événements gratuits, des paiements consolidés, des options promotionnelles BOGO et une simplification de l'enregistrement mobile. La plateforme sert plus de 93 millions de participants aux événements et est actuellement disponible aux États-Unis, avec une expansion internationale prévue dans les mois à venir.

Eventbrite hat ein kostenloses Zeitfenster-Tool eingeführt, das es Veranstaltern ermöglicht, mehrere tägliche Zeitfenster einzurichten und zu verkaufen. Diese neue Funktion ist für Touren, Attraktionen, Kurse und saisonale Veranstaltungen ausgelegt und ermöglicht ein besseres Kapazitätsmanagement sowie ein verbessertes Erlebnis für die Teilnehmer. Zu den Hauptmerkmalen gehören unbegrenzte kostenlose Veranstaltungsveröffentlichungen, konsolidierte Auszahlungen, BOGO-Promotionsoptionen und vereinfachte mobile Check-Ins. Die Plattform bedient über 93 Millionen Eventbesucher und ist derzeit in den Vereinigten Staaten verfügbar, mit geplanter internationaler Expansion in den kommenden Monaten.

Positive
  • Launch of new free timed entry tool expanding service offerings
  • Platform reaches over 93 million event-goers
  • Introduction of cost-saving features including free unlimited event publishing
  • New revenue-generating BOGO promotional feature
Negative
  • to US market initially, pending international expansion
  • Standard ticketing fees still apply despite free publishing

Insights

The launch of free timed entry ticketing represents an incremental product improvement rather than a significant revenue driver for Eventbrite. While this feature enhances the platform's functionality and competitiveness, particularly for attractions and seasonal events, it's part of a broader strategy to retain users and compete with other ticketing platforms. The removal of publishing fees and introduction of BOGO features suggests Eventbrite is focusing on volume growth and market share over immediate monetization. With 93 million event-goers in their ecosystem, these tools could help increase transaction volume, but the impact on revenue will depend on ticket fees and adoption rates. The timing ahead of the holiday season is strategic but the overall financial impact appears modest relative to Eventbrite's market size.

The free tool unlocks opportunities for tours, attractions, classes, seasonal events, and more

SAN FRANCISCO--(BUSINESS WIRE)-- Today, Eventbrite launched a free timed entry tool, empowering organizers to easily set up and sell multiple daily time slots for their events. This fully customizable solution is ideal for tours, attractions, excursions, and classes, where attendees can book a ticket for their preferred time slot. Paired with Eventbrite's existing AI-powered tools to easily generate event descriptions and categorization, the timed entry tool simplifies event set-up and capacity management for organizers.

(Graphic: Eventbrite)

(Graphic: Eventbrite)

“Timed entry ticketing makes managing event capacity easy, freeing up organizers to focus on creating memorable experiences. For attendees, the tool reduces long lines, stressful check-ins, and overcrowded events, making the whole experience better for everyone.” – Ted Dworkin, Chief Product Officer at Eventbrite.

“Timed entry has enabled us to spread guest arrivals across a day and avoid rushes during peak hours, ensuring we have the right staffing and volunteer levels throughout the day, which allows us to keep everything running smoothly.” – Massachusetts Horticultural Society, 2024.

With an engaged community of over 93 million event-goers1 and built-in marketing tools to seamlessly boost event promotion, Eventbrite's timed entry solution offers organizers total flexibility and greater reach ahead of the busy holiday events season. As searches for haunted houses, pumpkin patches, light shows, ice skating, and other seasonal activities surge on Eventbrite, this timed entry solution can help organizers maximize both attendance and revenue.

Added benefits for Eventbrite organizers

In addition to seamlessly integrating the timed entry feature into existing events, Eventbrite recently introduced several new benefits to optimize event management and enhance the attendee experience.

  • Free to publish unlimited events: Eventbrite recently made its platform and advanced ticketing and built-in marketing tools available to everyone. Organizers of any level can now publish and promote unlimited events and enjoy reduced-cost Pro Plans, helping them boost reach and ticket sales while saving on costs. Standard, low-cost Ticketing Fees will still apply; however, organizers can choose to cover these fees themselves or pass them on to attendees.
  • Consolidated payouts: A simplified payout process brings organizers a single payout deposit from funds across all eligible time slots within the organizer’s timed entry event.
  • More customizable ticket offerings: A recently launched BOGO (buy one, get one) promotional feature allows organizers to easily offer attendees two tickets for the price of one, helping more people attend their favorite events with friends or family.
  • Simplified mobile check-in: An updated interface to the Eventbrite Organizer App makes it easier than ever to check in guests for timed entry events.

Learn more: This feature is available to all Eventbrite organizers in the United States with plans to expand to international markets in the coming months. More details can be found here.

1 Eventbrite data FY2023.

About Eventbrite

Eventbrite is a global events marketplace that serves event creators and event-goers in 180 countries. Since its inception, Eventbrite has been at the center of the experience economy, transforming how people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. With over 300 million tickets distributed for over 5 million events in 2023, Eventbrite is where people worldwide discover new things to do or new ways to do more of what they love. Eventbrite has also earned industry recognition as a top employer with special designations that include a coveted spot-on Fast Company’s prestigious The World’s 50 Most Innovative Companies and Fast Company’s Brands That Matter lists, the Great Place to Work® Award in the U.S., and Inc.’s Best-Led Companies honor. Learn more at www.eventbrite.com, and follow us on socials @Eventbrite on Facebook, Instagram and TikTok.

Press Contact

press@eventbrite.com

Source: Eventbrite

FAQ

What is Eventbrite's (EB) new timed entry ticketing feature?

Eventbrite's timed entry ticketing is a free tool that allows organizers to set up and sell multiple daily time slots for events, ideal for tours, attractions, classes, and seasonal events.

When will Eventbrite (EB) expand its timed entry feature internationally?

Eventbrite plans to expand the timed entry feature to international markets in the coming months, following its initial US launch.

What new benefits did Eventbrite (EB) introduce with the timed entry feature?

Eventbrite introduced free unlimited event publishing, consolidated payouts, BOGO promotional features, and simplified mobile check-in through the Organizer App.

How many event-goers does Eventbrite (EB) serve as of 2023?

According to Eventbrite's FY2023 data, the platform serves over 93 million event-goers.

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