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Eventbrite Announces Key Executive Appointments

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Eventbrite (NYSE: EB) has announced key executive appointments to drive growth and scale its marketplace. Lanny Baker, the current CFO, has been promoted to Chief Operating and Financial Officer, effective immediately. In this expanded role, Baker will lead business operations, cross-functional performance, and resource optimization, including global sales and customer success teams.

Samantha Wu joins as the new Chief Marketing Officer, effective September 4, 2024. Wu brings over 20 years of marketing experience from companies like Braintrust, Meta/Facebook, Visa, and American Express. She succeeds Tamara Mendelsohn after her 15-year tenure at Eventbrite.

These appointments reflect Eventbrite's evolution into a two-sided marketplace and its focus on sustainable long-term growth and value creation for customers and shareholders.

Eventbrite (NYSE: EB) ha annunciato importanti nomine esecutive per stimolare la crescita e ampliare il proprio mercato. Lanny Baker, l'attuale CFO, è stato promosso a Chief Operating and Financial Officer, con effetto immediato. In questo ruolo ampliato, Baker guiderà le operazioni aziendali, le performance interfunzionali e l'ottimizzazione delle risorse, comprese le squadre globali di vendita e di successo dei clienti.

Samantha Wu entra come nuovo Chief Marketing Officer, con effetto dal 4 settembre 2024. Wu ha oltre 20 anni di esperienza nel marketing, avendo lavorato in aziende come Braintrust, Meta/Facebook, Visa e American Express. Prende il posto di Tamara Mendelsohn dopo il suo incarico di 15 anni in Eventbrite.

Queste nomine riflettono l'evoluzione di Eventbrite in un marketplace a due lati e il suo focus sulla crescita sostenibile a lungo termine e sulla creazione di valore per clienti e azionisti.

Eventbrite (NYSE: EB) ha anunciado nombramientos ejecutivos clave para impulsar el crecimiento y escalar su mercado. Lanny Baker, el actual CFO, ha sido ascendido a Director de Operaciones y Finanzas, con efecto inmediato. En este rol ampliado, Baker liderará las operaciones comerciales, el rendimiento interfuncional y la optimización de recursos, incluyendo los equipos globales de ventas y éxito del cliente.

Samantha Wu se une como nueva , a partir del 4 de septiembre de 2024. Wu aporta más de 20 años de experiencia en marketing de empresas como Braintrust, Meta/Facebook, Visa y American Express. Sucede a Tamara Mendelsohn tras su mandato de 15 años en Eventbrite.

Estos nombramientos reflejan la evolución de Eventbrite hacia un mercado de doble cara y su enfoque en un crecimiento sostenible a largo plazo y la creación de valor para clientes y accionistas.

Eventbrite (NYSE: EB)는 성장과 시장 확대를 위한 주요 경영진 임명을 발표했습니다. 랜니 베이커는 현재 CFO에서 운영 및 재무 담당 최고 책임자로 승진하게 되며 즉시 효력을 발생합니다. 이 확대된 역할에서 베이커는 비즈니스 운영, 부서 간 성과 및 자원 최적화를 이끌며, 전 세계 판매 및 고객 성공 팀을 포함합니다.

사만다 우는 2024년 9월 4일부로 새로운 최고 마케팅 책임자로 합류합니다. 우는 Braintrust, Meta/Facebook, Visa, American Express와 같은 회사에서 20년 이상의 마케팅 경험을 쌓아왔습니다. 그녀는 Eventbrite에서 15년 동안 재직한 타마라 멘델소흔의 후임입니다.

이번 임명은 Eventbrite가 양면 시장으로 발전하고 있으며 고객과 주주를 위한 지속 가능한 장기 성장 및 가치 창출에 집중하고 있음을 반영합니다.

Eventbrite (NYSE: EB) a annoncé des nominations exécutives clés pour stimuler la croissance et développer son marché. Lanny Baker, l'actuel CFO, a été promu au poste de Directeur des opérations et des finances, avec effet immédiat. Dans ce rôle élargi, Baker dirigera les opérations commerciales, la performance interfonctionnelle et l'optimisation des ressources, y compris les équipes mondiales de ventes et de succès client.

Samantha Wu rejoint l'entreprise en tant que nouvelle Directrice marketing, à compter du 4 septembre 2024. Wu apporte plus de 20 ans d'expérience en marketing, ayant travaillé pour des entreprises telles que Braintrust, Meta/Facebook, Visa et American Express. Elle succède à Tamara Mendelsohn après ses 15 ans passés chez Eventbrite.

Ces nominations reflètent l'évolution d'Eventbrite vers un marché à deux facettes et son orientation vers une croissance durable à long terme et la création de valeur pour les clients et les actionnaires.

Eventbrite (NYSE: EB) hat wichtige Ernennungen auf Führungsebene bekannt gegeben, um Wachstum zu fördern und den Marktplatz auszubauen. Lanny Baker, der aktuelle CFO, wurde mit sofortiger Wirkung zum Chief Operating and Financial Officer befördert. In dieser erweiterten Rolle wird Baker die Geschäftsabläufe, die funktionsübergreifende Leistung und die Ressourcenauslastung leiten, einschließlich der globalen Vertriebs- und Kundenerfolgsteams.

Samantha Wu tritt am 4. September 2024 als neue Chief Marketing Officer bei Eventbrite ein. Wu bringt über 20 Jahre Erfahrung im Marketing aus Unternehmen wie Braintrust, Meta/Facebook, Visa und American Express mit. Sie folgt auf Tamara Mendelsohn, die 15 Jahre lang bei Eventbrite tätig war.

Diese Ernennungen spiegeln die Evolution von Eventbrite zu einem zweiseitigen Marktplatz wider und betonen den Fokus auf nachhaltiges langfristiges Wachstum und Wertschöpfung für Kunden und Aktionäre.

Positive
  • Expansion of CFO Lanny Baker's role to Chief Operating and Financial Officer
  • Appointment of experienced marketing executive Samantha Wu as new Chief Marketing Officer
  • Strategic focus on evolving into a two-sided marketplace
  • Emphasis on driving sustainable long-term growth and value for customers and shareholders
Negative
  • None.

Company Expands Lanny Baker’s Role to Chief Operating and Financial Officer; Welcomes Samantha Wu as Chief Marketing Officer

SAN FRANCISCO--(BUSINESS WIRE)-- Eventbrite (NYSE: EB), a global marketplace for shared experiences, today announced the appointment of Lanny Baker, the company’s Chief Financial Officer, to the expanded role of Chief Operating and Financial Officer, effective immediately. Eventbrite also welcomes experienced consumer marketing executive Samantha Wu as its new Chief Marketing Officer, effective September 4, 2024.

In this expanded capacity, Baker will spearhead business operations, cross-functional performance and resource optimization. He will lead Eventbrite’s global sales, customer success and sales operations teams to help event creators worldwide grow their businesses, and help consumers discover unique live experiences. He will continue to lead the company’s global finance function, including financial planning, accounting and reporting, tax, and treasury.

Prior to joining Eventbrite in 2019, Baker was the Chief Financial Officer of Yelp, where he led corporate finance, accounting, investor relations and workplace functions. He previously served as the Chief Executive Officer of ZipRealty from 2010 to 2016 after joining the company in 2008 as Chief Financial Officer.

Today, Eventbrite also announced the appointment of Samantha Wu as its new Chief Marketing Officer. Wu most recently served as Chief Marketing Officer of Braintrust, and has held marketing leadership roles at Meta/Facebook, Visa, and American Express. She brings more than two decades of award-winning, full-stack marketing experience to Eventbrite. At Braintrust, she created a holistic brand and community strategy, and at Meta, Wu led global consumer brand and product marketing for the Facebook App, launching Facebook’s first brand campaign “More Together.” Wu will succeed Tamara Mendelsohn after her 15-year tenure with Eventbrite.

“As we evolve into a two-sided marketplace, I’m excited to expand Lanny’s role, and welcome Sam to our executive team,” said Julia Hartz, Eventbrite Co-Founder and Chief Executive Officer. “Lanny consistently demands and delivers operational excellence, and Sam brings invaluable experience leading teams through transformation and hypergrowth. Their leadership will help Eventbrite drive sustainable long-term growth and value for our customers and shareholders. I also want to thank Tamara for her dedication and invaluable contributions to Eventbrite which have been instrumental to us achieving exceptional brand awareness and growth.”

The expansion of Lanny Baker’s role to Chief Operating and Financial Officer and the addition of Samantha Wu as Chief Marketing Officer underscore the company’s commitment to growth and scale of the marketplace.

About Eventbrite

Eventbrite is a global events marketplace that serves event creators and event-goers in nearly 180 countries. Since its inception, Eventbrite has been at the center of the experience economy, transforming how people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. With over 300 million tickets distributed for over 5 million events in 2023, Eventbrite is where people worldwide discover new things to do or new ways to do more of what they love. Eventbrite has also earned industry recognition as a top employer with special designations that include a coveted spot on Fast Company’s prestigious The World’s 50 Most Innovative Companies and Fast Company’s Brands That Matter lists, the Great Place to Work® Award in the U.S., and Inc.'s Best-Led Companies honor. Learn more at www.eventbrite.com.

press@eventbrite.com

Source: Eventbrite

FAQ

Who is Eventbrite's new Chief Operating and Financial Officer?

Lanny Baker, Eventbrite's current CFO, has been appointed to the expanded role of Chief Operating and Financial Officer, effective immediately.

When will Samantha Wu join Eventbrite as Chief Marketing Officer?

Samantha Wu will join Eventbrite as Chief Marketing Officer on September 4, 2024.

What is Eventbrite's stock symbol?

Eventbrite's stock symbol is EB, and it is listed on the New York Stock Exchange (NYSE: EB).

What are the key responsibilities of Lanny Baker in his new role at Eventbrite (EB)?

In his expanded role, Lanny Baker will lead business operations, cross-functional performance, resource optimization, and global sales and customer success teams at Eventbrite.

Eventbrite, Inc.

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