It's Just Wings Partners With YOKE For First-Of-Its-Kind College Athlete Brand Ambassador Program

Rhea-AI Summary

Brinker International's virtual brand, It's Just Wings, announced a partnership with YOKE to launch a brand ambassador program featuring 125 top college football players. This initiative aims to target young consumers at the intersection of food, gaming, and sports. The athletes will promote It's Just Wings on social media and at their universities. The partnership marks a strategic move as the brand anticipates increased visibility during the football season, with plans for two events via the YOKE gaming app. Special promotions include free delivery on orders over $10 until Oct. 31.

Positive

• Partnership with 125 top college football players as brand ambassadors to increase visibility.
• Targeting a key demographic of young consumers, likely boosting sales during the football season.
• Special promotions like free delivery on orders over $10 to attract more customers.

Negative

• None.

DALLAS, Sept. 7, 2021 /PRNewswire/ -- Brinker International's first virtual brand, It's Just Wings^®, has partnered with YOKE for a first-of-its-kind partnership: 125 of the nation's top college football players have been selected as the inaugural class of It's Just Wings brand ambassadors.

"We have been blazing trails with It's Just Wings since day one, and this partnership is designed to directly and strategically reach one of our target demographics at the intersection of wings, gaming and sports," said Wade Allen, Brinker senior vice president of innovation. "We are teaming up with the right players – literally and figuratively – to grow and strengthen our presence of offering bold flavors in the world of wings."

The ambassadors will be outfitted with It's Just Wings attire and will leverage their social media and on-campus presence to promote the brand and share exclusive offers with fellow students. The impressive athlete roster includes players from 34 of the nation's most historic football programs. With all Power Five conferences represented, the list is headlined by University of Nevada, Las Vegas quarterback Tate Martell; University of Notre Dame running back Kyren Williams; and University of Florida quarterback Emory Jones.

"YOKE is committed to connecting great athletes with great brands," said Mick Assaf, YOKE chief executive officer. "Curating this list of players has already been a blast, and we know they'll represent both brands with the same talent and skill they bring to their sport. We can't wait to see these It's Just Wings athletes perform both on and off the field through this partnership as football season kicks off."

The brand partnership also includes two YOKE events via the gaming app later this year. To see the full list of athlete names and universities, visit itsjustwings.com/YOKE-ambassadors. 

It's Just Wings is available for pickup or delivery and is now offering free delivery on every order over $10 until Oct. 31 when Guests sign up for It's Just Rewards™ at itsjustwings.com/sign-up. In addition to free curly fries, It's Just Wings has a sweet side, offering a variety of flavored hand pies, including blueberry lemon, cinnamon apple, caramel pecan, sweet dark cherry and double chocolate HERSHEY'S^®.

About It's Just Wings
It's Just Wings is a no-frills, virtual brand that operates out of more than 1,050 kitchens of Brinker International, Inc.'s (NYSE: EAT) restaurant concepts Chili's^® Grill & Bar and Maggiano's Little Italy^®. We offer three types of killer wings — smoked, bone-in and boneless — at stupid prices in both unique and traditional sauces and rubs that are sure to make your taste buds tingle. No forks, no knives, no napkins — It's Just Wings, but we do throw in free curly fries and ranch with every wings order. It's Just Wings is available for pick up or delivery and is now offering free delivery on every order ($10 minimum) until Oct. 31 when you sign up for It's Just Rewards at itsjustwings.com/sign-up. For more information, visit itsjustwings.com, follow us on Instagram @itsjustwingsofficial or like us on Facebook @itsjustwings.

About YOKE
YOKE provides technology that allows athletes to engage with brands and fans with unprecedented ease. More than 15,000 active athletes use YOKE to build and monetize their name, image, and likeness through brand and fan engagements. The company was launched by former college athletes in 2020 as the go-to platform for fans to play video games with their favorite athletes and has since built out its technology to allow brands to manage athlete ambassador programs at scale. For more information about YOKE or to sign up as a brand or athlete, visit yoketeam.com or follow us on Instagram @yokegaming.

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SOURCE Brinker International Payroll Company, L.P.

FAQ

What is the partnership between It's Just Wings and YOKE?

It's a brand ambassador program featuring 125 college football players to promote It's Just Wings.

How many college football players are involved in the It's Just Wings ambassador program?

125 top college football players are participating in the program.

What is the duration of the free delivery promotion for It's Just Wings?

The free delivery promotion is valid until October 31 for orders over $10.

When was the partnership with YOKE announced?

The partnership was announced on September 7, 2021.

How does It's Just Wings plan to engage with its audience through the ambassadors?

Ambassadors will leverage social media and campus presence to promote the brand and share exclusive offers.