Chili's® Fires at Fast Food Again with Irresistible 3 For Lunch Combos
Chili's Grill & Bar introduces 3 For Lunch Combos, offering 11 options starting at $10.99 on weekdays from 11 a.m. to 3 p.m. The combo includes bottomless chips and salsa, choice of entrée, and a bottomless non-alcoholic drink. Menu features elevated versions of popular lunch items like burgers, chicken tenders, and sandwiches.
To highlight the value, Chili's challenges professional eater Joey Chestnut to finish a 3 For Lunch Combo on October 1, 2024. If Chestnut wins, he gets the 3 for Lunch Golden Basket Belt and lunch money for a year. If he loses, Chili's guests can win free 3 For Lunch Combos for a year.
Chili's Grill & Bar presenta i 3 For Lunch Combos, offrendo 11 opzioni a partire da 10,99 dollari nei giorni feriali dalle 11:00 alle 15:00. Il combo include patatine e salsa illimitate, scelta del piatto principale e una bevanda non alcolica illimitata. Il menu presenta versioni elevate di piatti per il pranzo popolari come hamburger, tenders di pollo e panini.
Per evidenziare il valore, Chili's sfida il mangiatore professionista Joey Chestnut a completare un 3 For Lunch Combo il 1 ottobre 2024. Se Chestnut vince, riceverà il 3 for Lunch Golden Basket Belt e un anno di buoni pranzo. Se perde, gli ospiti di Chili's possono vincere 3 For Lunch Combos gratuiti per un anno.
Chili's Grill & Bar presenta los 3 For Lunch Combos, que ofrecen 11 opciones a partir de 10.99 dólares los días de semana de 11 a.m. a 3 p.m. El combo incluye totopos y salsa ilimitados, elección de plato principal y una bebida no alcohólica ilimitada. El menú cuenta con versiones mejoradas de platos populares para el almuerzo como hamburguesas, tiras de pollo y sándwiches.
Para resaltar el valor, Chili's desafía al comediante profesional Joey Chestnut a terminar un 3 For Lunch Combo el 1 de octubre de 2024. Si Chestnut gana, recibirá el 3 for Lunch Golden Basket Belt y dinero para el almuerzo durante un año. Si pierde, los clientes de Chili's pueden ganar 3 For Lunch Combos gratis durante un año.
Chili's Grill & Bar에서 3 For Lunch Combos를 소개하며, 11가지 옵션이 있으며 가격은 10.99 달러로 평일 오전 11시부터 오후 3시까지 판매됩니다. 이 콤보에는 무한 리필 나쵸와 살사, 주 요리 선택, 그리고 무한 리필 비알콜 음료가 포함됩니다. 메뉴는 햄버거, 치킨 너겟, 샌드위치 등 인기 점심 메뉴의 품질을 높인 버전을 특징으로 합니다.
가치를 강조하기 위해 Chili's는 프로 먹방가 Joey Chestnut에게 2024년 10월 1일에 3 For Lunch Combo를 완식하라는 도전을 합니다. Chestnut이 이기면 3 for Lunch Golden Basket Belt을 수상하고 1년 동안 점심 돈을 받습니다. 만약 그가 졌을 경우, Chili's 손님들은 1년 동안 무료 3 For Lunch Combos를 받을 수 있는 기회를 갖게 됩니다.
Chili's Grill & Bar présente les 3 For Lunch Combos, proposant 11 options à partir de 10,99 $ en semaine de 11h à 15h. Le combo inclut des chips et de la salsa à volonté, un choix de plat principal et une boisson non alcoolisée à volonté. Le menu met en avant des versions améliorées de plats de déjeuner populaires tels que des hamburgers, des morceaux de poulet et des sandwiches.
Pour souligner la valeur, Chili's met au défi le mangeur professionnel Joey Chestnut de terminer un 3 For Lunch Combo le 1er octobre 2024. Si Chestnut gagne, il recevra la 3 for Lunch Golden Basket Belt et de l'argent pour le déjeuner pendant un an. S'il perd, les invités de Chili's pourront gagner des 3 For Lunch Combos gratuits pendant un an.
Chili's Grill & Bar stellt die 3 For Lunch Combos vor, die 11 Optionen ab 10,99 Dollar an Wochentagen von 11:00 bis 15:00 Uhr anbieten. Das Combo beinhaltet unendliche Chips und Salsa, die Wahl des Hauptgerichts und ein unendliches alkoholfreies Getränk. Die Speisekarte enthält gehobene Versionen beliebter Mittagsgerichte wie Burger, Chicken Tenders und Sandwiches.
Um den Wert hervorzuheben, fordert Chili's den professionellen Esser Joey Chestnut heraus, am 1. Oktober 2024 ein 3 For Lunch Combo zu beenden. Wenn Chestnut gewinnt, erhält er den 3 for Lunch Golden Basket Belt und ein Jahr lang Mittagsgeld. Wenn er verliert, können die Gäste von Chili's ein ganzes Jahr lang kostenlose 3 For Lunch Combos gewinnen.
- Introduction of 3 For Lunch Combos starting at $10.99, potentially attracting more customers
- Expansion of menu options with 11 new lunch choices, possibly increasing sales
- Marketing campaign featuring Joey Chestnut, likely to boost brand visibility and customer engagement
- Offering bottomless chips, salsa, and drinks may impact profit margins
- Potential for increased food costs due to larger portion sizes compared to fast food competitors
Insights
Chili's latest marketing campaign cleverly targets the fast-food market with its new 3 For Lunch Combos, positioning itself as a superior alternative. The
The campaign's use of professional eater Joey Chestnut adds a viral marketing element, potentially generating significant social media buzz. This approach could effectively increase brand awareness and drive foot traffic. However, the long-term success will depend on the quality and value perception of the offering, beyond the initial promotional period.
While this campaign may boost short-term sales, its impact on profitability needs careful monitoring, given the "bottomless" nature of some offerings. The strategy's effectiveness in sustainably increasing market share against fast-food competitors remains to be seen.
Chili's move to expand its 3 For Me menu to lunch is a strategic response to the current economic climate where consumers are seeking value. By offering 11 options in the new combos, Chili's is addressing the demand for variety while maintaining competitive pricing. The inclusion of "bottomless" items could potentially impact profit margins, but may be offset by increased customer volume and loyalty.
The direct comparison to fast-food chains, particularly referencing the Big Mac, shows Chili's confidence in its product quality and portion sizes. This positioning as a "better-than-fast-food" option could resonate with consumers looking for a sit-down experience at a similar price point. However, the success of this strategy will depend on efficient operations to maintain quick service times, important for the lunch crowd.
The addition of guacamole at no extra charge to the Chipotle Chicken Fresh Mex Bowl is a smart move, aligning with current food trends and potentially increasing the perceived value of the dish.
To highlight the incredible value and abundance of the latest expansion of the 3 For Me ® offering, Chili's has challenged professional eater, Joey Chestnut, to take down a 3 For Lunch™ Combo – and if he doesn't win, Chili's guests do!
Chili's new 3 For Lunch Combos include elevated versions of America's top lunch favorites, like burgers, chicken tenders, chicken sandwiches, and fries. Guests can continue to enjoy Chili's 3 For Me favorites at lunch, like the Big Smasher Burger™ – with twice the beef of a Big Mac®* – or Chili's Chicken Crispers®, made with hand-breaded chicken breasts in original or sauced flavors, a departure from the sad, misshapen nuggets you'll find in the drive-thru.
In addition to those familiar favorites, guests can also enjoy the viral Triple Dipper® as an entrée option, giving them the chance to show off their cheese pulls during their lunch hour. Chili's is also updating the Chipotle Chicken Fresh Mex Bowl, featuring grilled chicken with pico de gallo, greens, Mexican rice, corn salsa, house-made ranch and more, to now come with guacamole – for no extra charge.
"We believe that our 3 For Lunch Combos are not only better quality but offer bigger portions and more variety than what you'll find in fast food," said Chili's Chief Marketing Officer, George Felix. "This extension of our 3 For Me menu to lunch continues to deliver great value in every sense of the word. We compared our entrées against what's available in fast food, and we believe that the Chili's 3 For Lunch Combos stand out – from the quality we offer, to the abundance of food and the price point."
To celebrate this new lunch menu and highlight the truly massive amount of food available with 3 For Lunch Combos, the grill & bar is challenging professional eating champion, Joey Chestnut, to find the bottom of one of Chili's 3 For Lunch Combos – a seemingly impossible feat with the meal's bottomless chips and salsa and non-alcoholic beverage. On Tuesday, October 1, 2024, the results of Joey's epic showdown of man versus food will be unveiled. If he can defeat one of Chili's 3 For Lunch Combos, he will win the 3 for Lunch Golden Basket Belt, which grants him bragging rights and lunch money for a year. And if Joey doesn't win, you can. Chili's will offer its guests the chance to win the 3 for Lunch Golden Basket Belt, including a year of free 3 For Lunch Combos, if Joey loses.
"I've competed in just about any eating contest you can think of, but the Chili's 3 For Lunch Combo is no joke," said Joey Chestnut. "This challenge isn't about speed, it's about endurance. I've pushed my boundaries to the limit this year, beating my personal bests, but Chili's 3 For Lunch Combo with bottomless chips and salsa? That's a whole different beast."
Fans can watch Joey Chestnut take on a Chili's 3 For Lunch Combo on X (@chilis) (formerly Twitter) on Tuesday, October 1 at 10am CST to see if he or one lucky guest will win the Chili's 3 for Lunch Golden Basket Belt and free 3 For Lunch Combos for a year.
To learn more about Chili's 3 For Lunch Combos and find your nearest location, visit chilis.com.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
*Big Mac® is a registered trademark of McDonald's Corporation. The comparison is made based on the Big Mac's pre-cooked patty weight of 3.2 oz (collectively).
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SOURCE Chili's Grill & Bar
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