Chili's® Makes Dreams Come True, Turning Viral Triple Dipper® into the Perfect Holiday Gift with Limited-Edition Collection
Chili's is launching a -edition Triple Dipper Dream Collection, inspired by their viral menu item that garnered over 200 million TikTok views. The collection, available from November 21, includes themed bedding, eye masks, and socks, priced from $10 to $100. This launch follows the Triple Dipper's success, with sales up 70% year over year in Q1. Additionally, Chili's is introducing Honey Chipotle Mozz to their secret menu, following the successful launch of Nashville Hot Mozz earlier this year.
Chili's sta lanciando una collezione in edizione limitata chiamata Triple Dipper Dream Collection, ispirata al loro piatto virale che ha registrato oltre 200 milioni di visualizzazioni su TikTok. La collezione, disponibile dal 21 novembre, include biancheria da letto a tema, maschere per gli occhi e calzini, con prezzi che vanno da 10 a 100 dollari. Questo lancio segue il successo del Triple Dipper, con vendite aumentate del 70% anno su anno nel primo trimestre. Inoltre, Chili's sta introducendo Honey Chipotle Mozz nel loro menu segreto, dopo il successo del lancio di Nashville Hot Mozz all'inizio di quest’anno.
Chili's está lanzando una colección de edición limitada llamada Triple Dipper Dream Collection, inspirada en su artículo del menú viral que obtuvo más de 200 millones de vistas en TikTok. La colección, disponible a partir del 21 de noviembre, incluye ropa de cama temática, máscaras para los ojos y calcetines, con precios que oscilan entre 10 y 100 dólares. Este lanzamiento sigue el éxito del Triple Dipper, con un aumento del 70% en las ventas interanuales en el primer trimestre. Además, Chili's está introduciendo Honey Chipotle Mozz en su menú secreto, después del exitoso lanzamiento de Nashville Hot Mozz a principios de este año.
칠리즈(Chili's)가 2억 회 이상의 틱톡 조회수를 기록한 바이럴 메뉴 항목에서 영감을 얻은 Triple Dipper Dream Collection 한정판 컬렉션을 출시합니다. 이 컬렉션은 11월 21일부터 제공되며, 테마 침대보, 안대 및 양말이 포함되어 있으며, 가격은 10달러에서 100달러까지 다양합니다. 이번 출시로 Triple Dipper의 성공에 이어 1분기 동안 전년 대비 판매가 70% 증가했습니다. 또한, 칠리즈는 올해 초 성공적인 출시를 마친 내쉬빌 핫 모짜렐라에 이어 비밀 메뉴에 허니 치폴라 모짜를 추가하고 있습니다.
Chili's lance une collection en édition limitée intitulée Triple Dipper Dream Collection, inspirée par leur plat viral qui a accumulé plus de 200 millions de vues sur TikTok. La collection, disponible à partir du 21 novembre, comprend des literies à thème, des masques de sommeil et des chaussettes, avec des prix allant de 10 à 100 dollars. Ce lancement fait suite au succès du Triple Dipper, avec une augmentation des ventes de 70% d'une année sur l'autre au premier trimestre. De plus, Chili's introduit le Honey Chipotle Mozz dans son menu secret, après le lancement réussi de Nashville Hot Mozz plus tôt cette année.
Chili's bringt eine limitierte Edition mit dem Namen Triple Dipper Dream Collection auf den Markt, inspiriert von ihrem viralen Menüartikel, der über 200 Millionen TikTok-Ansichten erzielt hat. Die Kollektion, die ab dem 21. November erhältlich ist, umfasst thematische Bettwäsche, Augenmasken und Socken, mit Preisen von 10 bis 100 Dollar. Dieser Start folgt dem Erfolg des Triple Dipper, mit einem Umsatzanstieg von 70% im Jahresvergleich im ersten Quartal. Darüber hinaus führt Chili's Honey Chipotle Mozz in ihr geheimes Menü ein, nachdem zu Beginn des Jahres erfolgreich Nashville Hot Mozz lanciert wurde.
- Triple Dipper sales increased 70% year over year in Q1
- Strong social media presence with over 200M TikTok views for Triple Dipper
- Successful menu innovation with Nashville Hot Mozz graduating from secret menu to regular menu
- None.
Insights
This merchandise launch, while creative, has direct financial impact on Brinker International's bottom line. However, the underlying data reveals significant business momentum. The 70% year-over-year increase in Triple Dipper sales demonstrates strong product performance and effective social media marketing, with over 200 million TikTok views driving engagement.
The expansion of the secret menu with Honey Chipotle Mozz following Nashville Hot Mozz's success indicates a winning strategy of leveraging viral trends into menu innovation. This approach has successfully positioned Triple Dipper as a core offering alongside established staples like fajitas and margaritas, contributing to customer traffic and average check growth.
The merchandise collection, while primarily a marketing play, reinforces brand engagement during the important holiday season and capitalizes on the viral momentum to maintain relevance with younger demographics.
Forget visions of sugar plums, Triple Dippers are dancing in everyone's heads this holiday season with new dream collection inspired by the iconic Chili's combo
Inspired by the Triple Dipper's iconic cheese pulls, perfectly smashed burger bites and sauced Chicken Crispers®, Chili's is unveiling a limited-edition holiday line for fans to wrap themselves in the bold flavors they love. Found exclusively at welcometochilis.com, the collection will be available in limited daily drops starting Thursday, Nov. 21, at noon ET each day while supplies last. The Triple Dipper Dream Collection includes:
- Triple Dipper Dream Collection: Super fans can fully immerse themselves in Triple Dipper relaxation with the bundle inclusive of the Triple Dipper Bedding, Big Mouth Bites™ Eye Mask and Honey Chipotle Chicken Crisper® Socks (
$100 - Triple Dipper Bedding Bundle: The ultimate fan gift, this bedding set includes pillow covers inspired by Chili's Nashville Hot Mozz, Chicken Crispers, and Big Mouth Bites, a Chili's basket liner–themed fitted sheet and flat sheet, and a Chili's basket bed skirt. Available in queen size (
$85 - Big Mouth Bites Eye Mask: Cucumbers over the eyes are relaxing, but a Big Mouth Bites Eye Mask is sure to have fans dreaming of their next visit to Chili's (
$10 - Honey Chipotle Chicken Crisper Socks: Cozy up with socks that resemble Chili's Honey Chipotle Chicken Crispers featuring toes dipped in Chili's famous house-made ranch for the ultimate Chili's vibe (
$15
"Chili's fans have been dreaming about the Triple Dipper all year, so we decided to interpret that dream in the most literal way possible with a set that fully embodies this fan favorite," said George Felix, Chili's Chief Marketing Officer. "At the end of a long day, who wouldn't want to pull on some Chicken Crispers socks, cover those eyes with Burger Bites and cozy up to a Nashville Hot Mozz pillow? As I always say (starting right now), eat well, sleep well, Chili's well."
The limited-edition Triple Dipper Dream Collection is available while supplies last and is expected to sell out fast, so fans are encouraged to act quickly to secure their items. All orders placed before December 12 will arrive in time for holiday gifting.
With the brand's Q1 Earnings report showing Triple Dipper sales up 70 percent year over year, it has carved out its place among Chili's staples like burgers, Chicken Crispers, fajitas and margaritas. It inspired Chili's first secret menu item, Nashville Hot Mozz, which has already graduated to the Chili's menu. The brand also capitalized on the Triple Dipper love this fall with a two-person Halloween costume that showcases the viral cheese pull of the Fried Mozzarella.
Now, Chili's wants to make everyone's holiday wishes come true in-restaurant again, adding Honey Chipotle Mozz to the secret menu following the successful introduction of the Nashville Hot Mozz earlier this year. Get your Fried Mozzarella sauced in Chili's sweet-and-spicy fan-favorite sauce as part of the Triple Dipper or Fried Mozzarella appetizer.
To learn more about Chili's Triple Dipper Dream Collection visit welcometochilis.com. For more on Chili's new Honey Chipotle Mozz and to find your nearest location, visit chilis.com.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
View original content to download multimedia:https://www.prnewswire.com/news-releases/chilis-makes-dreams-come-true-turning-viral-triple-dipper-into-the-perfect-holiday-gift-with-limited-edition-collection-302309343.html
SOURCE Chili's Grill & Bar
FAQ
What is Chili's Triple Dipper Dream Collection price range (EAT)?
When will Chili's Triple Dipper Dream Collection be available (EAT)?
What was the Triple Dipper sales growth for Chili's in Q1 2024 (EAT)?
What new secret menu item is Chili's adding in 2024 (EAT)?
