Chili's Emphasizes Value of "3 for Me" Menu with Nostalgic Brian McKnight Remix

Rhea-AI Summary

Chili's Grill & Bar has launched a new marketing campaign for its '3 for Me' menu, featuring a collaboration with Grammy-nominated artist Brian McKnight. The campaign includes a remix of McKnight's hit song 'Back at One,' showcasing Chili's affordable dining options. The '3 for Me' deal offers unlimited drinks, chips, salsa, and a select entrée for just $10.99. In addition, Chili's is returning to TV advertising after a three-year hiatus, emphasizing value during economic challenges. The campaign aims to attract diners by providing a high-quality dining experience at a competitive price point, available for dine-in, to-go, or delivery.

Positive

• Collaboration with Brian McKnight enhances brand visibility.
• Return to TV advertising after three years may increase customer engagement.
• Value-driven '3 for Me' menu priced at $10.99 can attract budget-conscious consumers.
• Unlimited drinks and chips add to the perceived value of dining at Chili's.

Negative

• Potential challenges competing with fast-food outlets on price.
• Dependence on celebrity endorsements may distract from core brand messaging.

The brand's 3 for Me value platform is the vessel for a new 360-degree marketing push that includes creative partnerships and a return to TV ad campaign

DALLAS, Feb. 21, 2023 /PRNewswire/ -- Today, Chili's® Grill & Bar is launching a "3 for Me" remix in collaboration with Grammy-nominated R&B Artist, Brian McKnight, making its 3 for Me deal an even more tempting and dare we say, seductive offering. The new tune is a reimagination of one of the singer's most iconic ballads, "Back at One," playfully breaking down how Guests can create a custom, budget-friendly feast.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/9140551-chilis-3-for-me-menu-campaign-with-new-brian-mcknight-jingle/ 

FAQ

What is Chili's new marketing campaign for the '3 for Me' menu?

Chili's has launched a campaign featuring Brian McKnight's remix of 'Back at One' to promote its '3 for Me' menu.

What does the '3 for Me' deal at Chili's include?

The '3 for Me' deal includes bottomless drinks, chips, salsa, and a select entrée for $10.99.

When did Chili's announce the return of its TV advertising?

Chili's announced its return to TV advertising after a three-year hiatus as part of its new campaign on February 21, 2023.

What is the price of the '3 for Me' menu at Chili's?

$10.99 for the '3 for Me' menu, which includes a multi-course meal.

How does the new Chili's campaign aim to attract customers?

The campaign promotes affordability and value, appealing to budget-conscious diners during economic challenges.