Chili's Create-A-Pepper Program Returns, Celebrating 22 Years of Partnership with St. Jude Children's Research Hospital®
Chili's Grill & Bar has announced the return of its Create-A-Pepper program in partnership with St. Jude Children's Research Hospital®. This initiative, celebrating its 22nd year, has raised over $110 million to date. Throughout September, which is Childhood Cancer Awareness Month, guests can purchase coloring sheets at Chili's locations for $1, $5, $10, or $25, with 100% of proceeds going to St. Jude.
The program supports St. Jude's mission of advancing treatment and research for cancer and other life-threatening diseases. Chili's was recently named the 2024 St. Jude Corporate Champion in recognition of their long-standing partnership. The Create-A-Pepper campaign began in 2002 in Memphis and has since grown into a nationwide initiative.
Chili's Grill & Bar ha annunciato il ritorno del suo programma Create-A-Pepper in collaborazione con l'Ospedale di Ricerca Pediatrica St. Jude®. Questa iniziativa, che celebra il suo 22esimo anno, ha raccolto oltre 110 milioni di dollari fino ad oggi. Durante il mese di settembre, che è il Mese della Consapevolezza sul Cancro Infantile, gli ospiti possono acquistare fogli da colorare presso le location di Chili's per 1$, 5$, 10$ o 25$, con il 100% dei proventi che andranno a St. Jude.
Il programma supporta la missione di St. Jude di promuovere il trattamento e la ricerca per il cancro e altre malattie potenzialmente letali. Chili's è stata recentemente nominata Campione Aziendale St. Jude 2024 in riconoscimento della loro lunga partnership. La campagna Create-A-Pepper è iniziata nel 2002 a Memphis ed è cresciuta fino a diventare un'iniziativa a livello nazionale.
Chili's Grill & Bar ha anunciado el regreso de su programa Create-A-Pepper en colaboración con el Hospital de Investigación Infantil St. Jude®. Esta iniciativa, que celebra su 22º año, ha recaudado más de 110 millones de dólares hasta la fecha. Durante el mes de septiembre, que es el Mes de Concientización sobre el Cáncer Infantil, los clientes pueden comprar hojas para colorear en las ubicaciones de Chili's por 1$, 5$, 10$ o 25$, con el 100% de las ganancias destinado a St. Jude.
El programa apoya la misión de St. Jude de avanzar en el tratamiento y la investigación del cáncer y otras enfermedades potencialmente mortales. Chili's fue nombrada recientemente Campeón Corporativo St. Jude 2024 en reconocimiento a su larga asociación. La campaña Create-A-Pepper comenzó en 2002 en Memphis y desde entonces ha crecido hasta convertirse en una iniciativa a nivel nacional.
칠리의 그릴 앤 바(Chili's Grill & Bar)가 CREATE-A-PEPPER 프로그램의 재개를 세인트 주드 아동 연구 병원®과 협력하여 발표했습니다. 22년째를 기념하는 이 프로그램은 현재까지 1억 1천만 달러 이상의 기금을 모았습니다. 어린이 암 인식의 달인 9월 동안, 고객들은 칠리 매장에서 1$, 5$, 10$ 또는 25$에 색칠할 시트를 구입할 수 있으며, 수익금의 100%이 세인트 주드로 전달됩니다.
이 프로그램은 암 및 기타 생명을 위협하는 질병에 대한 치료와 연구를 증진하려는 세인트 주드의 사명을 지원합니다. 칠리는 그들의 오랜 파트너십을 인정받아 최근 2024 세인트 주드 기업 챔피언으로 선정되었습니다. Create-A-Pepper 캠페인은 2002년 멤피스에서 시작되어 현재는 전국적인 이니셔티브로 성장했습니다.
Chili's Grill & Bar a annoncé le retour de son programme Create-A-Pepper en partenariat avec l'Hôpital de recherche pour enfants St. Jude®. Cette initiative, qui célèbre sa 22e année, a jusqu'à présent levé plus de 110 millions de dollars. Tout au long du mois de septembre, qui est le Mois de sensibilisation au cancer infantile, les clients peuvent acheter des feuilles à colorier dans les établissements Chili's pour 1$, 5$, 10$ ou 25$, avec 100 % des bénéfices reversés à St. Jude.
Le programme soutient la mission de St. Jude d'avancer dans le traitement et la recherche du cancer et d'autres maladies potentiellement mortelles. Chili's a récemment été nommé Champion d'entreprise St. Jude 2024 en reconnaissance de leur partenariat de longue date. La campagne Create-A-Pepper a commencé en 2002 à Memphis et a depuis évolué en une initiative à l'échelle nationale.
Chili's Grill & Bar hat die Rückkehr seines Create-A-Pepper-Programms in Partnerschaft mit dem St. Jude Kinderforschungsinstitut® angekündigt. Diese Initiative, die ihr 22-jähriges Bestehen feiert, hat bisher über 110 Millionen US-Dollar gesammelt. Im September, der Monat des Bewusstseins für Kinderkrebs, können Gäste an Chili's Standorten Malblätter für 1$, 5$, 10$ oder 25$ kaufen, wobei 100 % der Erlöse an St. Jude gehen.
Das Programm unterstützt die Mission von St. Jude, die Behandlung und Forschung von Krebs und anderen lebensbedrohlichen Krankheiten voranzutreiben. Chili's wurde kürzlich als 2024 St. Jude Corporate Champion ausgezeichnet, um ihre langjährige Partnerschaft zu würdigen. Die Create-A-Pepper-Kampagne begann 2002 in Memphis und ist seitdem zu einer landesweiten Initiative gewachsen.
- Chili's has raised over $110 million for St. Jude Children's Research Hospital through the Create-A-Pepper program
- 100% of proceeds from the coloring sheet sales go directly to St. Jude
- Chili's was named the 2024 St. Jude Corporate Champion, recognizing their long-term partnership
- None.
Insights
The return of Chili's Create-A-Pepper program is a positive corporate social responsibility (CSR) initiative that could enhance brand perception and customer loyalty. While not directly impacting financials, such long-term partnerships can indirectly boost customer engagement and sales. The
However, the direct financial impact on Brinker International (Chili's parent company) is likely minimal. The program's contributions come primarily from customer donations, not affecting the company's bottom line significantly. The initiative's timing during Childhood Cancer Awareness Month may lead to increased foot traffic in September, potentially driving a slight uptick in sales, but this effect is probably marginal in the broader financial picture.
From a financial perspective, this CSR initiative has direct impact on Brinker International's financials. The
- Enhanced brand image potentially leading to customer loyalty and repeat visits
- Positive PR that could attract new customers and differentiate Chili's from competitors
- Employee engagement and retention through participation in meaningful initiatives
While these factors are challenging to quantify, they contribute to long-term brand health and could support sustained revenue growth. Investors should view this as a small positive in the overall evaluation of Brinker International's stock.
Chili's Create-A-Pepper Program, which has aided in raising over
"At the heart of Chili's is making everyone feel special, and our partnership with St. Jude is one of the most special, impactful ways we connect with our communities," said Chili's Chief Marketing Officer, George Felix. "Our guests and team members have blown me away with their generosity over the years, donating over
Through the end of September, guests can visit their local Chili's to purchase a Create-A-Pepper coloring sheet for a
"We are incredibly grateful for the longtime support of our great friends at Chili's and its guests, who help St. Jude extend its mission globally while providing families with cutting-edge treatment and care," said Richard C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "Just this year, we recognized this 22-year partnership and exemplary service to St. Jude by naming Chili's the 2024 St. Jude Corporate Champion – a well-deserved honor. Thanks to Chili's and its guests, St. Jude can help more of the 400,000 children around the world who develop cancer and other life-threatening diseases every year."
The Chili's Create-A-Pepper program began in 2002 when
To learn more about Create-A-Pepper, please visit chilis.com/st-jude, and to Create-A-Pepper, visit a Chili's location near you.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
About St. Jude Children's Research Hospital®
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from
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SOURCE Chili's Grill & Bar
FAQ
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