Brinker International Changes Leadership Structure to Align with New Strategy

Rhea-AI Summary

Brinker International has announced key leadership changes to enhance operational effectiveness. Aaron White has been promoted to Executive Vice President and Chief People Officer, focusing on team member experience, recruitment, and talent development. Wade Allen returns as Chief Digital Officer, tasked with expanding the off-premise business and enhancing the digital guest experience, crucial as Chili’s generates $1 billion annually from off-premise sales. Both appointments aim to align employee strategy with business goals and improve guest engagement.

Positive

• Aaron White's promotion emphasizes a commitment to team member retention and recruitment.
• Wade Allen's return aims to enhance the digital guest experience and drive off-premise sales, which are significant for revenue.

Negative

• None.

Aaron White Promoted to Executive Vice President, Chief People Officer and Wade Allen Returns to Role as Chief Digital Officer

DALLAS, Oct. 25, 2022 /PRNewswire/ -- Brinker International, Inc. today announced Aaron White has been promoted to Executive Vice President, Chief People Officer, Brinker International. In her new role, White will oversee all aspects of the Team Member experience for Brinker and Chili's^® Grill & Bar, including recruitment and retention, talent selection, learning and development, and diversity, equity and inclusion. At an enterprise level, she will also lead key business priorities such as culinary operations, restaurant services, Guest engagement and Team Member relations.

"Given the importance of Team Member and manager retention, we're moving our people function closer to the operation," said Kevin Hochman, President and CEO of Brinker International. "And with previous leadership roles in PeopleWorks – our HR department – and extensive operations experience, Aaron was the perfect candidate to help us achieve our hiring and retention goals and make our positions in the field easier, more fun and more rewarding."

Aaron joined Chili's as an hourly Team Member and has devoted her twenty-plus year career serving Chili's restaurant teams and Guests. In her most recent role as Senior Vice President and Co-Chief Operating Officer of Chili's, Aaron oversaw operations for more than 500 restaurants to ensure best-in-class operations and deliver excellent Guest and Team Member experiences. Her tenure with the brand has also included roles such as VP, Operations Services; Sr. Director, PeopleWorks; and Area Director. She earned her bachelor's degree in psychology and business from the University of Tennessee.

"I've had a passion for this industry since I started working in restaurants in high school, and I've always been motivated by supporting the growth and development of Team Members throughout their careers," said White. "I'm honored to take on this role and am ready to tackle our retention goals and redefine our labor model to better support our operators and Team Members."

In addition, Wade Allen will return to his role as Senior Vice President, Chief Digital Officer, this time with a focus on growing the company's off-premise business and driving the digital Guest experience online through the Chili's app, To-Go and Delivery.

"Given the $1 billion in annual Chili's sales consumed off-premise, it's clear that Guests now view Chili's as a delicious home meal replacement," Hochman said. "I'm pleased that Wade has jumped into the opportunity to explore and determine how we might remove friction from the Team Member and the Guest experience to continue to drive this important part of our business."

Allen joined Brinker in 2014 and was previously SVP of Innovation with oversight of culinary innovation, engineering, strategic growth, and the development and execution of virtual brands. He has held multiple leadership roles in technology, analytics and digital marketing. He will work with the Chili's CMO, George Felix; CIO, Pankaj Patra; and COO, Doug Comings to identify strategies and plans to accelerate the Chili's off-premise business, most of which is transacted digitally.

"My roots are in technology, data security and analytics, and I'm excited to continue to use technology to transform and improve the off-premise experience for our Guests," said Allen. "Chili's has always been a leader in leveraging tech in the industry, and we will continue to innovate and make strides with ease, personalization and hospitality at the forefront."

ABOUT BRINKER INTERNATIONAL, INC.
Brinker International, Inc. (NYSE: EAT) is one of the world's leading casual dining restaurant companies and home of Chili's® Grill & Bar, Maggiano's Little Italy® and two virtual brands: It's Just Wings® and Maggiano's® Italian Classics. Founded by Norman Brinker in Dallas, Texas, we've ventured far from home, but stayed true to our roots. Brinker owns, operates or franchises more than 1,600 restaurants in 29 countries and two U.S. territories. Our passion is making people feel special, and we hope you feel that passion each time you visit one of our restaurants or invite us into your home through takeout or delivery. Learn more about Brinker and its brands at brinker.com.

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SOURCE Brinker International Payroll Company, L.P.

FAQ

What are the new roles announced at Brinker International?

Aaron White has been promoted to Executive Vice President and Chief People Officer, while Wade Allen returns as Chief Digital Officer.

When were the leadership changes announced at Brinker International?

The leadership changes were announced on October 25, 2022.

What is the stock symbol for Brinker International?

The stock symbol for Brinker International is EAT.

What is the significance of Wade Allen's return to Brinker International?

Wade Allen's return focuses on growing the company's off-premise business and improving the digital guest experience.

How much revenue does Chili’s generate from off-premise sales?

Chili's generates $1 billion annually from off-premise sales.