Ridgeline Games Revealed as the Newest Studio Dedicated to the Battlefield Franchise

Rhea-AI Summary

Electronic Arts (NASDAQ: EA) has announced the establishment of Ridgeline Games, a new studio based in Seattle, led by industry veteran Marcus Lehto, known for co-creating Halo. The studio aims to develop a narrative campaign within the Battlefield universe. EA's commitment to expanding the Battlefield franchise includes bringing in new talent and perspectives to enhance storytelling and character development. This initiative showcases EA's focus on investing in innovative gaming experiences.

Positive

• Establishment of Ridgeline Games to develop a narrative campaign in the Battlefield universe.
• Led by Marcus Lehto, co-creator of Halo, bringing significant industry experience.
• EA's investment in new talent and perspectives to enhance the Battlefield franchise.

Negative

• None.

Led By Industry Veteran Marcus Lehto, the Seattle-Based Studio is Instrumental to Building the Future of the Franchise

SEATTLE--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ:EA) has revealed the newest addition to its family of over 20 development teams – Seattle-based Ridgeline Games. Led by Halo co-creator Marcus Lehto, and composed of industry veterans from around the world, Ridgeline Games will be focused on developing a narrative campaign set in the Battlefield™ universe.

Battlefield (Graphic: Business Wire)

“It is a great honor to have the opportunity to collaborate with DICE and Ripple Effect and lead the charge on expanding the narrative, storytelling and character development opportunities in the Battlefield series,” said Lehto, Game Director and head of Ridgeline Games.

Ridgeline Games is focused on building a diverse studio where everyone’s voice is valued and where creating a strong work-life balance is a priority. Located in beautiful Kirkland, Washington, the breathtaking views from the mountains are a strong influence on the studio’s mission - where cresting the ridgeline is a reminder of the work we do to reach the top and how we strive for that beauty in all we do.

With their ambition, passion, and years of experience across many of the best titles in the games industry, Marcus and team are excited to tell stories and take players on incredible adventures that are only possible within the Battlefield universe.

“We’re continuing to invest in the future of the franchise by bringing in new talent and perspectives,” said Vince Zampella, Respawn founder and head of the Battlefield franchise. “With Marcus and his team at Ridgeline Games joining the world-class global team we have already in place, Battlefield is in the strongest position to succeed.”

Follow Ridgeline Games on Twitter, Facebook and Instagram to stay up to date on the latest surrounding this new team. To learn more about Ridgeline’s available job opportunities, please visit the EA Careers page.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and FIFA are the property of their respective owners and used with permission.

Category: Company News

View source version on businesswire.com: https://www.businesswire.com/news/home/20220908005406/en/

Javy Gwaltney

Communications Manager

jgwaltney@ea.com

+1 (612) 364-1252

Source: Electronic Arts Inc.

FAQ

What is Ridgeline Games and what will they develop?

Ridgeline Games is a new studio under Electronic Arts, based in Seattle, focused on developing a narrative campaign within the Battlefield universe.

Who is leading Ridgeline Games?

Ridgeline Games is led by Marcus Lehto, known for co-creating Halo and a veteran in the gaming industry.

What did Electronic Arts announce in the press release?

Electronic Arts announced the establishment of Ridgeline Games to enhance the Battlefield franchise through narrative storytelling.

When was the press release about Ridgeline Games published?

The press release regarding Ridgeline Games was published on September 8, 2022.

How does Ridgeline Games fit into Electronic Arts' strategy?

Ridgeline Games fits into EA's strategy by investing in new talent and perspectives to expand and innovate within the Battlefield franchise.