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Electronic Arts (NASDAQ: EA) has entered a partnership with Formula 1 World Champion Max Verstappen. This collaboration will enhance EA SPORTS' portfolio through exclusive content, while Verstappen will sport EA SPORTS branding on his race helmet for the 2023 season. Verstappen, a prominent figure in F1, won his first championship in 2021 and secured his second title at the 2022 Japanese Grand Prix. EA, headquartered in Redwood City, California, reported approximately $7 billion in GAAP net revenue for fiscal year 2022, showcasing its strong presence in digital interactive entertainment.
Positive
Partnership with Max Verstappen expected to enhance brand visibility and engagement.
EA's significant revenue of approximately $7 billion in fiscal year 2022 reinforces financial strength.
Negative
None.
Two-Time Reigning Formula 1® World Champion to Feature Across EA SPORTS Portfolio
EA SPORTS Brand Added to Verstappen’s 2023 Season Race Helmet
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™, a leader in interactive sports entertainment, has signed a partnership with back-to-back Formula 1® World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA SPORTS portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA SPORTS branding featuring on the chin of his race helmet.
EA SPORTS partners with Two-Time Reigning Formula 1® World Champion Max Verstappen (Photo: Business Wire)
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life,” said Max Verstappen. “EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
Over the past two seasons, Max Verstappen has become one of the biggest names in the sport. Having won his first FIA Formula One World Championship™ on the final race of the 2021 season, Max dominated last year, taking the title at the FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 with four races to spare.
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA, F1 and Formula 1 are the property of their respective owners and used with permission.
Will Alexander Sr Manager, EA SPORTS Communications walexander@ea.com
Source: Electronic Arts Inc.
FAQ
What is the recent partnership announcement involving EA?
EA has partnered with Formula 1 World Champion Max Verstappen to create content across the EA SPORTS portfolio and feature EA branding on his race helmet.
How much revenue did Electronic Arts report for fiscal year 2022?
Electronic Arts reported approximately $7 billion in GAAP net revenue for fiscal year 2022.
What will Max Verstappen's role be in the EA SPORTS collaboration?
Max Verstappen will collaborate with EA SPORTS to create content and promote the brand throughout the 2023 Formula 1 season.
What does the EA and Verstappen partnership include?
The partnership includes content creation for the EA SPORTS portfolio and EA branding on Verstappen's race helmet during the 2023 season.
What impact might the Verstappen partnership have on EA's brand?
The partnership is expected to enhance EA's visibility and engagement with fans, leveraging Verstappen's popularity in Formula 1.
