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Electronic Arts Reveals New Madden NFL 22 Digital Cover Featuring Bo Jackson in a Throwback to the Iconic Nike Bo Knows Campaign
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Rhea-AI Summary
Electronic Arts has introduced a new digital cover for Madden NFL 22, featuring sports icon Bo Jackson. This release, starting November 19, celebrates 90s nostalgia linked to the Nike Bo Knows campaign. Players can enjoy exclusive content, including an 85 overall Bo Jackson item and new gear in Ultimate Team and The Yard. Additionally, Bo Jackson will have a unique Superstar X-Factor ability. This initiative aims to engage fans during the holiday season, potentially boosting player interest and sales.
Positive
Introduction of Bo Jackson on the Madden NFL 22 cover could enhance sales during the holiday season.
Players will receive exclusive in-game content, potentially increasing player engagement.
Negative
None.
Give the Gift of Madden NFL 22 as Sports Legend Bo Jackson Arrives to Save Your Season with New Content in Ultimate Team, Superstar KO and The Yard
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today, Electronic Arts revealed a new digital cover of EA SPORTS™ Madden NFL 22 for the holiday season that features legendary multi-sport athlete Bo Jackson on his first cover, and reignites 90s nostalgia for the iconic Nike Bo Knows campaign. Starting November 19 in Madden NFL 22, players can explore Bo Jackson’s football legacy with new experiences and content across some of the game’s most popular modes including Ultimate Team, The Yard, and Superstar KO.
Sports Legend Bo Jackson Graces New EA SPORTS Madden NFL 22 digital cover for the holidays. (Graphic: Business Wire)
“It’s great to be back in the game with Madden NFL and to appear on my first cover,” said Bo Jackson. “The Nike Bo Knows campaign brings back a lot of nostalgia for me and many others. It’s great the campaign has remained relevant for so many over the years and to see it revisited in Madden NFL 22 allows it to reach a whole new generation of fans.”
“We revealed Madden NFL 22 with two of the greatest quarterbacks in history on the cover in Tom Brady and Patrick Mahomes,” said Julie Foster, VP of EA SPORTS Brand. “What better way to continue highlighting greatness in sport during the holidays than featuring Bo Jackson, the only athlete to be named an all-star in both professional football and baseball, and one of the greatest running backs ever in the NFL.”
Between November 19 and January 14, Madden NFL 22 players will automatically receive an 85 overall rated Bo Jackson player item and Raiders uniform to outfit their team in Madden Ultimate Team. New Nike x Bo Knows gear will drop in The Yard, including the Nike Air Bo Turf worn by Jackson in the 90s. Jackson will also appear in the draft pool in the fast, fun Superstar KO mode and a new Bo Knows Superstar X-Factor ability, built to emulate Jackson’s mythical versatility, will be added. Plus, each week during the holidays, players have the chance to get a new Bo Knows Legend in Ultimate Team.
Madden NFL 22 is developed in Orlando and Madrid by EA Tiburon and is available worldwide for Sony PlayStation®4, Sony PlayStation®5, Microsoft Xbox One, Microsoft Xbox Series X|S, PC via Origin™ and Steam®, Google Stadia™ and Madden NFL Mobile. For Madden NFL 22 assets, visit: EAPressPortal.com and follow @eamaddennfl on Twitter, Facebook and Instagram for the latest updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission. PlayStation, Steam, and Stadia are the property of their respective owners and are used with permission.
What is the significance of Bo Jackson appearing on the Madden NFL 22 cover?
Bo Jackson's appearance on the cover of Madden NFL 22 celebrates his legacy and aims to attract both nostalgic and new players.
When does the new content featuring Bo Jackson go live in Madden NFL 22?
The new content featuring Bo Jackson will be available starting on November 19.
What exclusive items will players receive in Madden NFL 22 related to Bo Jackson?
Players will automatically receive an 85 overall Bo Jackson player item and Raiders uniform, along with new exclusive gear in Ultimate Team and The Yard.
How long will the Bo Jackson content be available in Madden NFL 22?
The Bo Jackson content will be available from November 19 until January 14.
What is the new feature added for Bo Jackson in Madden NFL 22?
A new Bo Knows Superstar X-Factor ability will be added to emulate Jackson's versatility.
