Electronic Arts Announces Record-breaking FIFA 22 Launch and Provides Comments on the Future of Football

Rhea-AI Summary

Electronic Arts (NASDAQ: EA) announced the launch of FIFA 22, attracting 9.1 million players, 7.6 million Ultimate Team squads, and 460 million matches played. EA emphasizes commitment to enhancing football experiences and community engagement, focusing on grassroots and women's football. The company is reviewing its naming rights agreement with FIFA while aiming for continued authenticity through partnerships with over 300 licensed entities. GAAP net revenue for fiscal 2021 was $5.6 billion. EA aims to innovate the gaming experience for fans globally.

Positive

• 9.1 million players joined FIFA 22 within weeks of launch.
• 7.6 million Ultimate Team squads created, indicating strong engagement.
• 460 million matches played reflect high player activity.
• Focus on grassroots and women's football aligns with community interests.
• Strong partnerships with over 300 licensed entities enhance game authenticity.

Negative

• Potential renaming of EA SPORTS football games may confuse brand identity.
• -

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ:EA) today addressed the global football community through a blog post from EA SPORTS Group GM Cam Weber:

To Football Fans Around The World,

It’s been an exciting couple of weeks for EA SPORTS, as we officially launched FIFA 22. We’re very proud of this year’s game, and love seeing the excitement from players around the world as you get into the experience.

Since launch, we’ve already had 9.1 million players join the game, 7.6 million Ultimate Team squads created and 460 million matches played. We will continue delivering amazing experiences throughout this season, but first - a heartfelt thank you to our incredible community of football fans.

While we are only at the beginning of our journey with you in this year’s game, we’re also focused on where we go from here.

We’re here to create the best experiences for football fans everywhere. To do that, we start by listening to our players. We hear consistently that what matters most is growing the global community, creating innovative football experiences across new platforms, a commitment to every level of the sport including grassroots, and accelerating the elevation of the women’s game. As a result, we have a clear vision for the future of football.

Through years of building our global franchise, we also know that authenticity is essential to the experience. That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world. We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others. The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivaled authenticity in our EA SPORTS football games, now and for many years to come.

As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.

The future of football is very big and very bright. Our priority is to ensure we have every opportunity to continue delivering the world’s greatest interactive football experiences. Thank you again for your support and feedback on this year’s game. We look forward to creating the future of football with you.

See you on the pitch.

Cam Weber, EA SPORTS Group GM

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

Category: EA Sports

View source version on businesswire.com: https://www.businesswire.com/news/home/20211007005438/en/

Eric Escaravage

PR Lead

eescaravage@ea.com

Bryony Gittins

Senior Manager, International Corporate Communications

bgittins@ea.com

Chris Evenden

Vice President, Investor Relations

cevenden@ea.com

Source: Electronic Arts Inc.

FAQ

What are the player statistics for FIFA 22 by Electronic Arts?

EA reported 9.1 million players, 7.6 million Ultimate Team squads, and 460 million matches played since launch.

What is Electronic Arts' revenue for fiscal year 2021?

EA reported GAAP net revenue of $5.6 billion for fiscal year 2021.

Is Electronic Arts changing the name of FIFA?

EA is reviewing its naming rights agreement with FIFA, indicating a possible change in the naming of its football games.

How does EA engage with the football community?

EA focuses on community engagement by enhancing grassroots and women's football experiences.

What partnerships contribute to FIFA's authenticity?

EA collaborates with over 300 licensed partners, providing access to 17,000+ athletes across various leagues.