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Electronic Arts and National Football League Announce Return of Madden NFL 22 Virtual Pro Bowl Event
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Rhea-AI Summary
Electronic Arts (NASDAQ: EA) and the NFL are set to host the NFL Pro Bowl: Madden NFL 22 Edition on February 5 at 6 PM ET, streamed across various platforms including NFL social channels and EA Madden NFL Twitch. The event features players Micah Parsons, Justin Jefferson, Derwin James, and Nick Chubb, who aim to break a GUINNESS WORLD RECORDS™ title for the largest projected video game display. This collaboration enhances engagement with football fans ahead of the 2022 Pro Bowl at Allegiant Stadium, Las Vegas.
Positive
Collaboration with NFL enhances fan engagement.
Aims to break a GUINNESS WORLD RECORDS title, increasing visibility.
Virtual event planned on multiple platforms, expanding reach.
Negative
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Micah Parsons, Justin Jefferson, Derwin James and Nick Chubb Play as the NFC and AFC in Madden NFL 22 & Attempt to Break a GUINNESS WORLD RECORDS™ Title
NFL Pro Bowl: Madden NFL 22 Edition will Stream on February 5 at 6pm ET Across NFL Social Channels, EA Madden NFL Twitch and iHeart Radio App
NEW YORK & REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts (NASDAQ: EA) and the National Football League (NFL) are continuing to create new ways for football fans to engage with the sport they love and celebrate the best players in the League with the return of the NFL Pro Bowl: Madden NFL 22 Edition for the 2022 Pro Bowl, taking place Sunday, February 6 at Allegiant Stadium in Las Vegas. Chargers Derwin James and Browns Nick Chubbwill compete head-to-head against Cowboys Micah Parsons and Vikings Justin Jeffersonin a new 2022 Pro Bowl experience coming to Madden NFL 22’s Superstar KO multiplayer mode this week, while also attempting to break the GUINNESS WORLD RECORDS™ title for the largest projected video game display with the biggest Madden NFL game in historyfrom the Las Vegas Strip.
Watch the NFL Pro Bowl: Madden NFL 22 Edition on Saturday, February 5th at 6pm EST on NFL social channels (Graphic: Business Wire)
Returning host Charissa Thompson will be joined by co-host Chad “Ochocinco” Johnson and winner of last year’s virtual Pro Bowl, Marshawn Lynch to call the matchup on Saturday, February 5 at 6pm ET on the NFLYouTube, Twitter and Facebook, EA Madden NFL Twitch and on the iHeartRadio App.
“Coming off the success of last year, the NFL welcomes the return of the Pro Bowl experience in Madden NFL 22,” said Joe Ruggiero, SVP, Consumer Products, NFL. “With the added anticipation of attempting to break a GUINNESS WORLD RECORDS™title, this year’s event will definitely be one to remember. NFL Pro Bowl: Madden NFL 22 Edition represents an opportunity to connect with our fans beyond the traditional game and we look forward to working with EA to bring this event to life ahead of the 2022 Pro Bowl in Las Vegas at Allegiant Stadium.”
The 2021 Pro Bowl was transformed when it went virtual in Madden NFL 21 for the first time ever. With superstar talent facing off against each other in the game, The NFLPro Bowl: Madden NFL 21 Edition Presented by Verizon became the most-viewed event in Madden NFL history on digital platforms with more than 3.5 million live views. While this year’s virtual event is going for a record of its own with Guinness World Records, it also promises to go above and beyond with plenty of action, fun and viral moments, like Marshawn Lynchbreaking his chairin excitement, that will surpass last year’s event.
“Last year we showcased the power of Madden NFL in bringing fans closer to the sport they love, while also transforming a major sporting event to a virtual one,” said Julie Foster, VP of EA SPORTS™ Brand. “We’re very excited to return with our longtime partner, the NFL, to host the virtual Pro Bowl for football fans where they live, on digital platforms, and extend the Pro Bowl celebration to the next generation, providing more ways to engage and connect than ever before.”
The new 2022 Pro Bowl experience coming to Madden NFL 22 Superstar KO is a part of the “Play to LA'' campaign which has brought players new experiences in Madden NFL 22 in the lead up to Super Bowl LVI. Football fans will be able to play head-to-head in their own 2022 Pro Bowl at Allegiant Stadium in Madden NFL 22 with this year’s star-studded AFC and NFC rosters and earn rewards along the way.
Madden NFL 22 is developed in Orlando and Madrid by EA Tiburon and is available worldwide for Sony PlayStation®4, Sony PlayStation®5, Microsoft Xbox One, Microsoft Xbox Series X|S, PC via Origin™ and Steam®, and Google Stadia™. For Madden NFL 22 assets, visit: EAPressPortal.com and follow @eamaddennfl on Twitter, Facebook and Instagram for the latest updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc.Guinness World Records, John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission. PlayStation, Steam, and Stadia are the property of their respective owners and are used with permission.
