EA SPORTS™ Madden NFL 25 Kicks off Football Season With All-New BOOM Tech Gameplay, Available Everywhere Today

Rhea-AI Summary

EA SPORTS has launched Madden NFL 25, the latest iteration of its popular football video game series. The game features new BOOM Tech gameplay, which includes physics-based tackling, a reloaded Hit Stick, and improved ball carrier control. Available on PlayStation 5, Xbox Series X|S, and PC, Madden NFL 25 offers enhanced visuals, two new commentary teams, and a revamped Franchise mode.

Key features include:

• 900+ new plays and team-specific strategies
• Customizable avatars in Superstar Mode
• Rebuilt NFL Draft experience in Franchise Mode
• Updated Ultimate Team with new challenges and rewards
• Redesigned online head-to-head leaderboards

The game also introduces the Madden NFL 25 Championship Series with a $1.7 million prize pool, starting September 4th.

Positive

• Launch of new Madden NFL 25 game across multiple platforms
• Introduction of BOOM Tech for improved gameplay physics
• $1.7 million prize pool for Madden NFL 25 Championship Series
• Expansion of game features including new plays, modes, and customization options

Negative

• None.

Insights

Gaming Industry Analyst

The launch of Madden NFL 25 marks a significant event in the gaming industry, potentially impacting EA's revenue and market position. The game's new features, including BOOM Tech and enhanced FieldSENSE™, could drive sales and engagement. However, the real test will be user reception and long-term player retention.

The addition of new commentary teams and improved visuals may attract a broader audience, while the $1.7 million prize pool for the Championship Series could boost the game's esports presence. The mobile version's enhancements also position EA to capitalize on the growing mobile gaming market.

Investors should monitor initial sales figures, player engagement metrics and microtransaction revenue from Ultimate Team™ mode to gauge the game's financial impact on EA.

Sports Marketing Expert

Madden NFL 25's release strategically aligns with the approaching NFL season, leveraging fan excitement. The game's enhanced realism and new features like team-specific plays cater to hardcore fans and could attract casual players, potentially expanding EA's market share in sports gaming.

The inclusion of the new NFL hybrid kickoff rule demonstrates EA's commitment to authenticity, which is important for maintaining the NFL license and fan trust. The expanded commentary teams, including Kate Scott, could appeal to a more diverse audience.

The mobile version and year-round content updates indicate EA's focus on continuous engagement, which is vital in today's games-as-a-service model. This approach could lead to increased player spending and longer-term revenue streams for EA.

Technology Analyst

The technological advancements in Madden NFL 25, particularly the physics-based BOOM Tech system, showcase EA's investment in innovation. This could give EA a competitive edge in the sports simulation market and potentially lead to applications in other game genres.

The multi-platform release strategy, covering next-gen consoles, PC and mobile, maximizes market reach. However, the exclusion of certain features from older consoles may accelerate the transition to newer hardware, affecting sales distribution.

The integration with EA SPORTS™ College Football 25 through avatar import demonstrates EA's ecosystem strategy, potentially increasing player engagement across multiple titles. This cross-game synergy could boost overall player retention and spending within EA's sports portfolio.

EA SPORTS’ BOOM Tech’s Physics-Based Tackling, Reloaded Hit Stick, and Ball Carrier Balance Systems Bring More Control Than Ever in Madden NFL 25 Gameplay on PlayStation®5, Xbox Series X|S and PC

WATCH: Madden NFL 25 Official Launch Trailer

Revitalized Presentation, Rebuilt Franchise Experience, and More Deliver New Levels of Depth and Immersion to Madden NFL 25 on PlayStation®5, Xbox Series X|S and PC

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- With a new NFL season fast approaching, Electronic Arts Inc. (NASDAQ: EA) and EA SPORTS™ today released EA SPORTS™ Madden NFL 25 with experiences on PlayStation®5, XBOX Series X|S and PC that ensure nothing hits like Madden NFL 25. The newest iteration of FieldSENSE™ and all-new BOOM Tech** – a dynamic physics-based tackling system that unlocks the reengineered Hit Stick and a new level of ball carrier control – gives players the ability to dominate the gridiron like their favorite NFL superstar. Completely refreshed visuals and presentation on PS5®, XBOX Series X|S and PC, including two new commentary teams, deliver new levels of NFL authenticity and immersion through every mode of play, and post-launch live service updates across the game will bring fresh and fun content all year long.

Madden NFL 25 launches worldwide today with Christian McCaffrey on the cover. (Photo: Business Wire)

“Madden NFL 25 is here and hits harder than ever with BOOM Tech bringing players new levels of realism and control years in the making, along with a new look, sound, and feel across the game,” said Seann Graddy, Executive Producer, Madden NFL. “The launch of Madden NFL each year is a milestone in the sports landscape that signals football season is upon us, and Madden NFL 25 is a place for fans across the world to immerse themselves in the sport and master the new kickoff rules before the regular season kicks off next month.”

Fans everywhere can now hop in and experience Madden NFL 25’s refreshed, deepened feature set, live game modes, and the myriad of enhancements on PS5®, Xbox Series X|S and PC, including:

• Gameplay: Nothing hits like Madden NFL 25 with FieldSENSE™ powered by BOOM Tech. Experience how a physics-informed dynamic tackling system, reengineered Hit Stick, and perfect hit indicator unlock realistic collisions & new gameplay animations on both sides of the ball.
• Foundational Football: 900+ new plays, including team-specific plays from some of the NFL's most innovative play-callers bring enhanced strategy and gameplay variety, along with the new NFL hybrid kickoff. Signature pre- and post-snap animations deliver a new level of immersion, and all-new skill-mechanics for ball carriers, receivers, and defenders provide ultimate control across the field.
• Presentation: Play by play never sounded so good with two additional commentary teams – Mike Tirico & Greg Olsen, and Kate Scott & Brock Huard – across the game plus fresh pregame montages, camera angles, environments, Super Bowl celebrations, and immersive audio that looks, feels, and sounds different at every level.
• Franchise Mode: Recharged Franchise mode provides a rebuilt NFL Draft night experience featuring Roger Goodell, a redesigned Franchise Central that delivers dynamic storylines and strategic insights, and more ways to customize your team and season on the Team Builder website.
• Superstar Mode: Customize your avatar with new faces, hair, tattoos, and more. Utilize new Combine drills to grow your avatar, then dominate The League, show off in Showdown, and collect rewards in year-round live events and dynamic seasonal experiences. On PS5® and Xbox Series X|S, import your avatar from EA SPORTS™ College Football 25’s Road to Glory and progress your superstar to Legendary status.**
• Ultimate Team™: Build the ultimate roster with more customization options that simplify lineup adjustments and include new challenge types, Solo Seasons, and fresh playbook content every update. Collect rewards with refreshed content all year long, and experience new ways to play including events that feature a 6v6 arcade-like experience.
• Online H2H: Climb redesigned leaderboards by playing competitive seasons and mastering the new ranked structure in head-to-head divisions. Progress through divisions to gauge success; only the best of the best will qualify for a spot in the elite Top 100 division (on PS5®, Xbox Series X|S and PC).

Madden NFL 25 Mobile Football is back for its 11th season of action with an authentic and immersive NFL experience accessible in the palm of your hands, anytime, anywhere. From Season Team Training to revamped Playbooks, players can look forward to an array of new features and a host of visual design enhancements. With non-stop content, players can engage in limited-time events alongside the biggest moments of the real-world NFL season to take their Ultimate Team™ to the next level. Download Madden NFL 25 Mobile Football from the Apple App Store® or Google Play™ store now.

The Madden NFL 25 Championship Series (MCS) is returning on September 4th with six tournaments and a USD $1.7 million total prize pool on the road to the Madden Bowl in February 2025. First up is the ‘Kickoff Classic', which offers first grabs at valuable MCS points and USD $100,000 in prizing followed by the 'Kickoff Challenge,' which is the first in a series of monthly challenges from August through December. Fans can watch on Twitch and YouTube or SIGN UP HERE to begin their journey to become the next Madden Bowl champion. See Official Rules for details.

To stay up to date on Madden NFL 25 news and throughout the year, visit the Madden NFL website and follow on social media (Instagram, Twitter, TikTok and YouTube).

*FieldSENSE™, BOOM Tech, Superstar mode, and updated features described here only available on PS5®, Xbox Series X|S and PC versions.

**Requires internet connection, EA account, & all game updates. Applicable platform account or subscription (sold separately) may be required. EA SPORTS College Football 25 and avatar import not available on PS4®, Xbox One, or PC.

For Madden NFL 25 assets, visit: EAPressPortal.com.

Madden NFL 25 is developed in Orlando, Florida and Madrid, Spain by EA SPORTS for Xbox Series X|S, PlayStation®5, Xbox One, PlayStation®4, PC via EA app for Windows, Steam® and Epic Games Store.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

Category: EA Sports

View source version on businesswire.com: https://www.businesswire.com/news/home/20240816881437/en/

Nathan Edwards

PR Manager

naedwards@ea.com

Source: Electronic Arts Inc.

FAQ

When was Madden NFL 25 released by EA?

Madden NFL 25 was released worldwide on August 16, 2024, as indicated by the press release date.

What new technology does Madden NFL 25 (EA) introduce?

Madden NFL 25 introduces BOOM Tech, a dynamic physics-based tackling system that includes a reengineered Hit Stick and improved ball carrier control.

Which platforms is Madden NFL 25 (EA) available on?

Madden NFL 25 is available on PlayStation 5, Xbox Series X|S, and PC. It's also available on PlayStation 4 and Xbox One with features.

What is the prize pool for the Madden NFL 25 Championship Series (EA)?

The Madden NFL 25 Championship Series offers a total prize pool of $1.7 million across six tournaments.